The marketplace is full of programs, platforms, and systems. It can be overwhelming trying to figure out where to start. I wanted to tell you what I see is working in the marketplace and what is not working so you have the best tools to move your business forward. We test out and research these tools in order to cut out the busy work for you.
I know it can be challenging to fit Instagram stories in throughout your day. But I want to strongly encourage you to make a habit. Tell yourself in the morning to do some Instagram stories. It doesn’t matter what your hair looks like, if your makeup is done or if you’re in beautiful clothes. Your audience wants to see you.
They want to see you behind the scenes, making breakfast, lunch, walking out to your car. They don’t care if you have a messy table. They are tired of perfection. Instagram stories gives them the behind the scenes look and they become really invested in your life.
The key with having your audience invested in your life is when you start to market a program, service or product. They really want to purchase from you because they feel connected with you. They know what books you’re reading, what bible studies you may be doing, what makeup you’re putting on your face, and more.
When you show your audience the behind the scenes on Instagram stories, they see the true you.
If you’re not using instagram stories, I highly recommend you start. It’s really important that you’re consistent. Try to do a couple everyday, just to get in the habit. I can promise you it doesn’t matter what you look like. Your audience wants you to share really valuable content. The more people watch your stories, the more they’re going to see your newsfeed, and the more they’re going to buy into what you’re selling
On Pinterest, posts can last for four months or longer. In contrast, on Instagram and Facebook, if we don’t get engagement in the first hour or so, the content is kind of down the river. On Pinterest, something we pin today can still be seen actively in four months. Maybe even longer.
It’s really important to start utilizing Pinterest and pinning regularly. View it as a search engine, not as a social media platform. You want to think of your Pinterest board as a magazine for your company. When you’re picturing your ideal customer, what else is important to them? On the KRose Pinterest board, we talk about coffee. We talk about organization, how I get ready to travel, what our office looks like. We talk about healthy meals on the go, quotes that inspire us, marketing tips, and style because to our ideal customer, all of that is important. We can hit on all of those topics on Pinterest and still reach our ideal customer.
If you’re not utilizing Pinterest, I strongly encourage that you utilize it. Again, it has to be consistent just like any other platform. You need to make sure you are pinning regularly, and you are engaging with your customers on Pinterest. Be sure to follow us on Pinterest if you’re not already.
Really good quality photos and stock photos
You have to collect and stockpile as many pictures and stock photos to use on Instagram and Facebook as you can. The trend is moving away from graphics.
I really encourage you if you’re not using stock photos, or if you’re not working with a photographer, that it’s time.
We supply our Acceleration Nation with stock photos, which like popsicles, American flags, and fireworks in July. If you’re not jumping on the stock photo bandwagon, I really think it’s important that you do. And make sure you’re getting some pictures of yourself.
Going out of style
I know that Twitter can be used to advocate in agriculture. I’ve seen its usefulness during the tornado and hurricane season in sharing really valuable information. But I just am not seeing Twitter being a great place for reaching our ideal customer. I’m seeing it being customer versus customer. You have to remember, you need to spend time on platforms and nail platforms that are where your customers hang out.
IGTV- Instagram’s TV platform
They tried to compare it to YouTube, I don’t think it worked. I’ve done a couple polls with our audience and I’ve asked some other people. People are not watching it. People forget the feature is there. They have not done a very good job marketing it. I think the way the videos have to be is really hard to upload. They have to be a certain length, they have to be a certain size. I think that’s really difficult. You can’t tag or share the video to Facebook. I still think YouTube is going to be king for sharing video content.
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