Subject lines are so important. People decide whether they will open an email based on the subject line. The content of your emails is important, but the subject line is the ice breaker to start the conversation. 

 

Email Subject Line Essentials: 

 

  1. Personalization
    1. Whenever possible, try addressing each subscriber by name. This can be achieved through your email marketing software (like Active Campaign). A person is more likely to open an email when they see their name. Cater the content for each type of subscriber. 
  2. Urgency 
    1. This essential must be balanced carefully. You can get email opens by expressing urgency. For instance, when a sale is ending you can communicate to your subscribers that time is running out. Be cautious not to overuse these types of email subjects or their effectiveness quickly lessens. 
  3. Offers 
    1. Whether it’s a discount or a freebie, your subscribers will be interested in what you can offer them. Create valuable offers, freebies and discounts for your email list subscribers. 
  4. Relevance 
    1. If someone subscribes to your email list, they want updates on your industry. Be the expert in your field and keep your audience up to date on what is new and changing in your genre. 
  5. Pique curiosity 
    1. Intrigue your readers. Get them thinking, “I wonder what this email is about?” These are the subject lines like, “You wouldn’t believe what this business owner learned on the road.” There are many creative ways to instill this essential in your subject lines. 
  6. Keep it simple, sister 
    1. Short, sweet, and to the point is what you need in a subject line. Firstly, long subject lines get cut off, completely defeating their purpose. Secondly, you don’t want readers losing interest before they even open your message. Think about what is most important to convey, and what words are not necessary. 

 

Do’s

  1. Tell interesting stories 
    1. Use your email subject line to intrigue subscribers into reading your email. Work to convey your message as a storyteller with a beginning, climax, and ending. 
  2. Use the same email sender name
    1. It’s confusing to readers when they get emails from several different addresses within the same company. Have a master email address and stick with it. 
  3. Segment your email list 
    1. This will help with personalization. Organize your email list based on what the subscriber is getting from your business. Not every reader wants the same material and segmenting will help refine the content you send out. 

Don’ts 

  1. Don’t make promises you can’t keep
    1. No matter how badly you want your emails opened, you can’t resort to empty promises. This will guarantee you lose subscribers who are disaffected by mistrust. 
  2. Don’t overuse exclamation points and caps
    1. NOBODY WANTS TO SEE THIS!!!!! in their inbox. We’ve got enough noise in the marketplace, don’t virtually yell at your audience. An occasional exclamation point can be useful, but when overused they very ineffective. 
  3. Don’t use a donotreply address 
    1. Nothing feels more spammy than an email that immediately informs you nobody is listening. Our inboxes are filled with donotreply’s and I bet your eyes gloss over when you see them. 

 

Now that you know some of the email subject headline basics, tell us some of your best ideas or subject lines you’ve seen that draw attention. As you are building your email list and learning how to communicate with your audience, you will understand more about the importance of these subject lines.  

 

You’ll have hits and misses, learn from them both. When you don’t get a lot of opens, look into how you could have worded the subject better. It’s a work in progress and they won’t all be winners. But the more you try, the more you’ll learn, and the better your email subject lines will become.

In case you missed it, find our previous blogs about Email Marketing. We have set this up in a progression so that it will take you step-by-step through all things email marketing.

Spoiler, it’s a LOT! But that is why we are here to help you!