Split Diamond Ranch raises premium cattle with conscientious principles of herd management and selection, allowing them to continually improve their herd’s EPD’s. Using proven, curve-bending genetics, they raise easy-calving, high growth, moderate-framed, high maternal cattle excelling in longevity.
Split Diamond is nationally recognized for their registered Angus cattle herd.A family owned and operated ranch, Split Diamond boasts an honest, no-nonsense approach to their business. Split Diamond’s main ranch was first established in Wise River, Montana consisting mainly of Simmentals and Braunvieh. Herd expansion led them to relocate to the Jefferson River Valley in Whitehall, Montana about 25 year later allowing for Angus cattle to be included in the operation.
The Braunvieh cattle gained national recognition at the National Western Stock Show in Denver, Colorado between 1995 and 1999 by winning four out of five Grand Championships for Pen of Heifers.
In an effort to raise maternally superior females, Split Diamond Ranch has moved exclusively toward the Angus breed.
Prior to breeding, each spring, they cull their herd by selecting only the top 300 maternally superior females.
Our goal for Split Diamond Ranch was to showcase their history, national recognition, and superior genetics. With many years of successful operation, we wanted to stay true to the ranch’s mission while creating a digital presence to match it.
As with all our agricultural marketing projects, we encountered the hurdle of charting new territory. The Buckner family allowed us to take some risks as we learned new and improved ways to sell cattle.
Through careful research and study, and a little bit of risk taking, we built a strategic digital marketing plan to attempt selling their cattle on Facebook. The risk paid off and Split Diamond has seen amazing success through Facebook promotion and other online marketing over several sale seasons.
- Social media graphics
- Private treaty catalog
- Bull videos
- Drone footage
- Female videos
- Website (building, design, and maintenance)
- Sale day photos
- Email marketing
- Sale day layout