Your website is the home base your followers can go to in order to find out anything and everything they want to know about you. It’s very important to have all this information displayed in an easy-to-navigate fashion.

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Here are the six most important web pages your site needs

Home

This is your sales page and should provide customers information about how you can best serve them. It should give an overview of what can be found throughout the site. A big headline should be front and center, making it obvious where the user should go and what to do next. Use calls-to-action here and make them large and clickable. The navigation menu should also be very clear.

About Us

This is where you tell the customer who you are and why they should do business with you. You can feature business hours if you have a brick and mortar store. The About Us page is where your mission statement and details about the staff belong. This can include pictures, biographies, descriptions, etc. You should use at least one call-to-action on this page.

Services or Products

Within the services/products page, you should have individual pages detailing each product/service specifically. Each page should begin with a short summary. This is where you want to turn followers into customers. Keep it simple and avoid clutter. Make things like “add to cart” or “proceed to checkout” very clickable and easy to find. Use as many calls-to-action as you want here.

Success Stories/ Testimonials

In order to show potential customers they can trust you, give them examples of previous good work. Never fabricate testimonials. You should provide contact details of the person who gave the testimonial (with their approval). If you don’t have any testimonials, ask for them! Email your customers asking for feedback on your service and/or business. You can provide them an incentive, even if it’s simply giving them credit.

(Check out our Success Stories)

Blog

The blog is where the heart of your company lies. Be super clear about who you are talking to and how you are going to talk to them. Find a problem, create a solution, and get the solution in front of your audience. Make sure your blog is thoroughly organized and satisfies the reason a user visited your blog in the first place. It should be easy to go through older blog posts. Provide a search option and categorize your archived posts.

Contact

Your contact information should be in more places than just the contact page. But if someone is looking for your contact info directly, they should be able to find it quickly and easily. Include your business name, the physical address, mailing address, contact telephone numbers, email, and social media profile links.

Download our Website Cheatsheet, a checklist for all crucial website components that every successful business has and join the KRose Marketing Community on Facebook to stay in the loop with other supportive entrepreneurs.