Should you have an email list? I hope you answered this question with a big YES! Of course you need an email list.

An email list is a collection of emails your business has gathered from visitors who wish to receive information, freebies, updates, discounts, etc. from you. They have agreed to be on your list through an opt-in. You can place your opt-in landing page link on your social media pages, and you should definitely have it on your website. 

 

Email lists are critical because email marketing is the best way to connect with customers — even over social media. You’re six times more likely to get click-throughs by emails rather than social media posts. It is 40 times more effective than social media when it comes to gaining new clients. 

 

Ways to build your email list: 

  • Use Call-to-Action “Subscribe” buttons on every landing page of your website 
  • Create surveys that pop-up while a user is browsing your site 
  • Include pop up or slide-in images on your landing pages 
  • Recruit followers from your social media accounts 

 

Read more about how to grow your email list. 

 

Email allows you to engage your audience in a personalized and creative way. Your emails show your customers that you understand their problem and have a solution for it. 

 

Why you need an email list

 

  • You have control 

 

      • On social media, you are working in branded territory. Don’t abandon your social media, but always keep in mind you are on rented grounds. When you own your own website and communicate with your audience via email, you hold the power.
         

 

  • It’s easy to update your audience at once 

 

    • Email is the best way to share a new message with your audience. Any changes to your company, products, or services can be shared quickly and easily with everyone on your email list. 

 

 

  • Email subscribers are more likely to purchase 

 

    • A person’s email inbox is, well, personal. When someone allows you to send them emails it is because they want to hear from you. They are far more likely to purchase from you as they develop trust for your business through your email communications. 

 

Read more about what email marketing is and why you need it. 

 

Put simply, you definitely should have an email list. Be patient with yourself and the process because email marketing is a marathon, not a sprint. 

 

We have 9 Steps to follow for sending your first marketing email. 

 

Once you have gone through the building stage and started sending out email funnels, you will see for yourself the many benefits of having and utilizing an email list.