Pinterest allows you to be discovered by people who have never heard of you or your business before. Because it is different than other social media platforms, people don’t have to be following your account to see the content you are posting. They can discover you through searching for keywords related to your products, or find you in their smart feed based on their history of pinning similar or related interest areas.
Top 10 Pinterest Tips
1.) Claim your website & social profiles
2.) Do keyword research
3.) Use keywords everywhere- profile description, board names, board descriptions, pin descriptions
4.) Post consistently
5.) Post your content and content from other pinners
6.) Pin about topics in your niche and related to your niche
7.) Integrate Pinterest into your marketing
Use a “pin it” button on your website. Have a Pinterest tab on your Facebook business page
8.) Share the things you are pinning on your other social media pages so people know there is more content they can access from you.
9.) Use a photo of you for your profile picture- not a logo.
10.) Think about using a pin scheduler such as Tailwind to increase your reach and automate your Pinterest marketing.
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I share with you the hottest marketing strategies every month, but today I wanted to share some of the tools and resources I find timeless. These are the programs and systems my team and I use on a daily basis, and I don’t see them going away anytime soon.
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