Can you believe the first month of 2018 is almost over? It flew by quickly for us, how about you? Did you start executing your goals for the year or are you struggling to get rolling? Remember that even if you didn’t get started on January 1, you can still start and set goals right now. Check out our Monthly Success Guide to start February out with a bang.
Here’s our monthly recap for January:
(Our first Insta of the year @krose_marketing)
Our first blog post this year, Tracking and Growing Social Media in 2018, covered our digital marketing assistant Jamie Hawley’s best tips on the subject. She recommended using Google Sheets to create separate pages for each page to track your stats. She wrote about how important it is to understand what real engagement is and the difference between the terms organic and paid. Jamie offered some Facebook business tips, which were: how to find out when your fans are online, find out who your fans are, know what you are spending when it comes to organic and paid reach with posts.
Our second blog on Repurposing and the Value of Saving Time was about how repurposing content can maximize your potential to reach new audiences by sharing the same great information in different formats. Everybody learns differently and we want to be able to reach our audience members in the way that best suits their own learning style. Since everyone is not the same, we can’t rely on one format only. A good example of repurposing content starts off with a Facebook Live Video and turns into a blog post, emails, social media posts and more.
Podcasts and Audiobooks are a great way to take advantage of down time. We blogged about Our Favorite Podcasts & Audiobooks, which are:
Audiobooks: Building a StoryBrand , The 5 Second Rule, The Power of Habit: Why We Do What We Do in Life and Business, Yes Please, and She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur
Business assistant Rachel Krug talked to us Live on Facebook and on the blog to share how she tackles The Juggle of Balancing Work & Home. She stressed how important it is to make a prioritized schedule and learn how to say no. Ask yourself if you are happy with how you are spending time and if you aren’t, find out what you can move around to improve your next schedule. Lastly, Rachel recommends managing stress to make work and home life better. Prioritize some “me time” into your weekly schedule. Whether it’s getting a massage, taking a long walk, or just enjoying the moment, make sure to schedule at least one hour to relax and destress to improve your mood and efficiency.
Earlier this week we talked about Systems that Serve Us, focusing on Acuity Scheduling on the blog. Scheduling before Acuity was often (usually) a headache and now I don’t have to worry about it at all! It has an easy-to-use interface and takes care of all the minor details. I can adjust my availability anytime I want to and have scheduling limits in place, like requiring clients to cancel at least a day in advance. I can sync my other calendars, sell packages & gift certificates and access my entire client list.
Make sure to join our KRose Marketing Facebook Group to join in and contribute to discussions relevant to business owners like you!