Do you ever feel like no one is listening to what you have to say? Does it feel like you’re constantly behind the social media trends, that the Facebook algorithm is changing faster than you can keep up with and Instagram hashtags are going out of style before you even find out they were popular? If you’re feeling any of these frustrations, I’ll let you in on an important little secret (that’s actually not a secret at all and I talk about it all the time).
You need to build an email list ASAP.
Start collecting the email addresses of people who want to hear from you. The great thing about an email list is that you don’t have to feel like you’re yelling at people who aren’t listening, these people want to hear from you. They are your fans, they believe in you, they love supporting you, they want to know you.
Facebook changes its policies all the time. We use it as a tool for community and often times, I think we take social media for granted. If Facebook, Instagram and Pinterest disappeared tonight, would you spend all the time rebuilding the social media following you had? I honestly don’t think I would. But, how would you reach your customers if you couldn’t use social media?
We don’t own Facebook and we’re not in control of it or any other social media platform.
You might wonder what you should be writing about to this list I’m telling you to build. First, avoid over-selling. If your customers like you enough to stay on your mailing list, they’ve got a pretty good idea of what you have to sell. When you’ve got a new product or a special deal going on, feel free to share than information IN ADDITION to other useful information. You should be giving out as much knowledge as you can.
If you’re a rancher you might talk about the market, nutrition, EPDs, upcoming genetics. If you’re a photographer you might talk about how to dress for a photoshoot or what you can expect from a particular shoot.
I don’t care what type of business you’re in, whether it’s an MLM, a side hustle, a main hustle, agriculture, a service-based business or a product-based business, etc. Every business needs to take advantage of email lists.
You need to build your email list the right way, which means through opt-ins. You can’t just go through your email inbox and add contacts you’ve personally communicated with before. You have to create some type of signup form/document you can share in emails, on your website, and on social media. Use calls-to-action to ask people to join. Remind them to join, too. Don’t worry about being too repetitive. Most people are not paying close enough attention. You have to tell people the same thing a few times before it actually clicks.
We can’t count on our favorite social media platforms being here forever. You need a way to contact our customers, a way to directly reach them so you’re not shouting into blank space. You are talented and people need what you have to offer, so reach out and start connecting with the people who want to hear what you have to say.
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