Google My Business helps you provide the information that will be displayed from a person’s Google search. This is an important tool for several reasons. When a potential client looks you up, you want them to find you easily and accurately. You get to control the listing of your contact information, photos, hours of operation, and more.
You don’t have to worry about paying for another service. Google My Business is free, allowing businesses to create a website free of charge. We covered all the details of what Google My Business is and how it can be a secret weapon for small businesses.
Now we are going to go over how to apply this secret weapon for YOUR business.
How to Create a Google My Business Listing
Step One: Create a Google Account if you don’t have one already associated with your business. If you already have one, you can just log in.
Step Two: Head over to google.com/business and find the “Start Now” link in the top-right corner.
Step Three: Type in Your Business Name
Step Four: Submit your business address
From here you can choose “I deliver goods and services to my customers”, if you deliver your products to customers. If you operate out of your home or another location you don’t want shared, you can select “Hide my address (it’s not a store). Then you can enter your delivery area if you have one.
Step Five: Select your business category and try to be as specific as you can be. This is where you are informing Google what type of potential clients you want to see your listing.
Step Six: Add your contact phone number and/or website.
Step Seven: Select a verification option. You can do a postcard, phone number, email address, and more.
Once you have a verified Google My Business account, you can optimize your listing by providing advanced information. This can include photos, amenities, features, “established in” date, along with other details.
It’s critical you double, triple and quadruple check your information since anybody with internet access can “suggest an edit”. You should also check back in on your listing often to make sure everything still looks correct.
You can edit your business profile by logging into your Google My Business dashboard, selecting “Info” and then the “edit pencil” next to what you wish to change. Finally you select “Apply” and boom! You’re done.
There is a Google My Business app you can download on your mobile devices (cell phones, iPads, tablets).
You can utilize the app for:
- Updating business location, contact info, hours, and description
- Viewing search insights
- Posting pictures and status updates
You can’t use the app to change settings, give listing ownership to someone else, or delete your listing.
When you want to target local customers, Google My Business is a necessity. Almost all internet users hop on to Google regularly. You want to ensure your audience is finding everything they can about you and that it is accurate information.
Make sure you check out our recent guest blog by Tessa Witmer, “Google My Business Account: A Secret Weapon for Small Business Success” for more details.
For frequent updates on Tessa and her facebook group for small businesses click here!