There are so many systems, platforms, and programs available to optimize productivity. But it’s really hard, especially when you are just starting out, to discover which are best for you and your business. I wanted to tell you what I see are growing trends and the best tools to move your business forward. We test out and research these tools thoroughly in order to cut down the busy work for you.
Behavioral economist Richard Thaler won the Nobel Prize in October 2017 by proving people are not rational — at all — when it comes to decision making. His research proved that emotions are the source of action, rather than logic. He highlighted the importance of understanding that consumers make financial and purchase decisions using processes not based on logic or calculation. Author of “Brainfluence”, Roger Dooley, said there is definitely a trend toward using more non-conscious factors in advertising and marketing. “While products like fragrances and fashion have always focused on emotion, the vast majority of marketers continue to talk about product features and benefits,” Dooley said.
Tools like priming, anchoring, framing, social proof, and more can make an offer more appealing. This makes it more likely to turn an ideal customer into a paying one.
Emotional engagement requires a shift in thinking about the customer experience. Rather than leading with the sale, provide experience or touchpoints to nurture customers along toward the sale point.
Artificial intelligence is arguably the hottest of the hot marketing strategies today. Most of us are at least curious about what AI really means and what its benefits are in marketing. Chatbots have been growing in popularity and continues to grow. Chatbots are software programs that mimic human conversation. They help answer customer questions quickly and can drive engagement by offering suggestions. This new method can provide a memorable and useful customer service experience. Chatbots have a “sense” of humor and personality when functioning as they should. They can adapt frequently asked questions using machine learning and natural language usage. The chatbots get smarter the more they are used.
Search Engine Optimization
SEO is not a new concept by any means. But our knowledge and tactics have grown over time. There are new trends that have formed, which are important to stay on top of.
- Feed-based advertising
- Search engines like Google or Bing ask advertisers to provide as much information as possible. This includes providing price ranges for a product or service with different options. Business owners should prepare for these changes and develop their feed-based advertising opportunities to create the best product ad possible.
- Links in search marketing
- We might start to see a decrease in the importance of links. Links will remain a contributing factor in search engine algorithms, but they will become more personalized. Search history, live data, and social context are going to become more important than links for SEO. There will be an increased focus on contextual search
- Feed-based advertising