Are you skeptical about using Facebook advertising?
Facebook ads can turn your business goals into reality.
Facebook is on track to make over $4 billion in revenue this year from advertising alone. Someone’s clicking on ads, and that person is your ideal customer.
So, how do you get them to click your ads? More importantly, how do you get them to buy your product?
Many small business owners who have tried Facebook ads, especially in their early days of operation, decided that Facebook advertising doesn’t work. Maybe that’s you, or maybe you don’t want to be bothered by the hassle of learning new technology. Whatever your reason, now is the time to recognize the total game-changing power they can have on your business.
When done right, Facebook ads can transform your small business. However, if done incorrectly they can take your money and provide you with false hope. I have spent years researching, studying and constantly experimenting with Facebook ads in order to break it down for you to digest more simply.
How do Facebook Ads work?
You can promote your page, draw attention to important posts on your page, request and encourage users to take action, or direct ideal customers to your website and much more. Your biggest opportunities can be grasped when you are driving users to your website or your sale page.
Facebook ads can target users based on their location, demographic, interests, web activity and profile information. Facebook ads are able to also target the customers of your competition and people who have recently interacted with your business. Many of these options are only available on Facebook. After creating an ad, you set the budget and submit. You have complete control over how much it will cost per lead or per link click. All the power is in your hands.
Who should advertise on Facebook?
Many businesses fail at Facebook advertising because they do not take the time to create a plan before they push the “Boost Post” button. Great facebook ads take some planning, just like all great things. Develop answers to these key questions: What is your budget? Have your run an ad test yet? What is your goal? Who are you going to be targeting?
Ads should be used to generate demand by interested customers, not fulfill it. Customers are not shopping on Facebook but if they recently viewed your website, you can add fuel to the flame of interest.
Download our Free Monthly Success Guide to set and track your goals, stay organized, manage your budget and brace for success.