Dear Small Business Owner,
I see you. I see you disappointed because you advertised a Black Friday sale that didn’t work. I see you typing away on your laptop trying to write the perfect social media posts while your family watches the parade. I see you politely smiling when your aunt makes a backhanded compliment at dinner about your “little business.” I see you rubbing the sleep from your eyes, hours after everyone else in your house is sound asleep, while you struggle to cross one more task off your to-do list.
I want you to know you’re not a failure just because your deals weren’t claimed. You aren’t wasting your time just because your post only got two likes. Your business isn’t little.
The only thing you have that no one else has is you — your mind, your story, your vision, your creativity. Don’t waste your time trying to be like anyone else because nobody can do you better than you can.
Remember, you cannot compare your beginning to someone else’s middle. As a small business owner, this can be challenging. There are some businesses who made it look like their Black Friday deals were sold out even though they weren’t. There are business owners who falsify their excitement on social media. Don’t let anything you see online make you feel bad.
Remember that your income from Black Friday does not determine your importance or your worth. It is one day out of the year and you are putting in the work to build your business every single day.
There are 33 more days in 2018. You have 33 days to kick some serious butt.
I realize it’s very easy to get pulled into the holiday craziness. But you make your business a priority — even when it’s inconvenient or you just don’t feel like it. Real winners in business are those who put their nose to the grindstone when they have a more enticing option.
So yes, we’ll be the ones saying “no” to a Christmas party or two so we can move our businesses forward. It feels so hard in the moment, but we know that these small sacrifices make all the difference.
Schedule out your work days, say “no” to a few gatherings, and use the next month to launch yourself into an incredibly successful 2019.
Success in not your income or the number of followers you have on Facebook. Success doesn’t have to be massive and unobtainable. Success is the dent, the impact, you are making in this world. It really doesn’t matter if your audience is 30 people or 30 thousand people. When was the last time you had 30 people crowded into a room to hear what you have to say?
You are impacting lives — even if you feel like a small fish in a big pond.
I don’t want you to completely forget about your Black Friday deal that flopped. But instead of dwelling or feeling upset, use it as a rock to build your tower. Use the lessons you learned and customer feedback to discover what the next right move is for your business.
It can definitely sting when a strategy fails or a customer shares a negative experience they had with your company. I’ve been there. Use that sting to become better. Take note of why it didn’t work out the way you planned and utilize that information to make strategic choices with your next sale. Then let it go and continue to move forward.
How much money you made on Black Friday doesn’t mean anything about your success. Some of you were depending on that money to help with Christmas. I know this hurts because the money you were expecting didn’t come in. Keep your head up and don’t give up. Your success is not defined by how many people pushed “buy now” on your black Friday deal.
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