Subject Lines 101: Do’s, Don’ts, and Why They Matter

Subject Lines 101: Do’s, Don’ts, and Why They Matter

Subject lines are so important. People decide whether they will open an email based on the subject line. The content of your emails is important, but the subject line is the ice breaker to start the conversation. 


Email Subject Line Essentials: 


  1. Personalization
    1. Whenever possible, try addressing each subscriber by name. This can be achieved through your email marketing software (like Active Campaign). A person is more likely to open an email when they see their name. Cater the content for each type of subscriber. 
  2. Urgency 
    1. This essential must be balanced carefully. You can get email opens by expressing urgency. For instance, when a sale is ending you can communicate to your subscribers that time is running out. Be cautious not to overuse these types of email subjects or their effectiveness quickly lessens. 
  3. Offers 
    1. Whether it’s a discount or a freebie, your subscribers will be interested in what you can offer them. Create valuable offers, freebies and discounts for your email list subscribers. 
  4. Relevance 
    1. If someone subscribes to your email list, they want updates on your industry. Be the expert in your field and keep your audience up to date on what is new and changing in your genre. 
  5. Pique curiosity 
    1. Intrigue your readers. Get them thinking, “I wonder what this email is about?” These are the subject lines like, “You wouldn’t believe what this business owner learned on the road.” There are many creative ways to instill this essential in your subject lines. 
  6. Keep it simple, sister 
    1. Short, sweet, and to the point is what you need in a subject line. Firstly, long subject lines get cut off, completely defeating their purpose. Secondly, you don’t want readers losing interest before they even open your message. Think about what is most important to convey, and what words are not necessary. 



  1. Tell interesting stories 
    1. Use your email subject line to intrigue subscribers into reading your email. Work to convey your message as a storyteller with a beginning, climax, and ending. 
  2. Use the same email sender name
    1. It’s confusing to readers when they get emails from several different addresses within the same company. Have a master email address and stick with it. 
  3. Segment your email list 
    1. This will help with personalization. Organize your email list based on what the subscriber is getting from your business. Not every reader wants the same material and segmenting will help refine the content you send out. 


  1. Don’t make promises you can’t keep
    1. No matter how badly you want your emails opened, you can’t resort to empty promises. This will guarantee you lose subscribers who are disaffected by mistrust. 
  2. Don’t overuse exclamation points and caps
    1. NOBODY WANTS TO SEE THIS!!!!! in their inbox. We’ve got enough noise in the marketplace, don’t virtually yell at your audience. An occasional exclamation point can be useful, but when overused they very ineffective. 
  3. Don’t use a donotreply address 
    1. Nothing feels more spammy than an email that immediately informs you nobody is listening. Our inboxes are filled with donotreply’s and I bet your eyes gloss over when you see them. 


Now that you know some of the email subject headline basics, tell us some of your best ideas or subject lines you’ve seen that draw attention. As you are building your email list and learning how to communicate with your audience, you will understand more about the importance of these subject lines.  


You’ll have hits and misses, learn from them both. When you don’t get a lot of opens, look into how you could have worded the subject better. It’s a work in progress and they won’t all be winners. But the more you try, the more you’ll learn, and the better your email subject lines will become.

In case you missed it, find our previous blogs about Email Marketing. We have set this up in a progression so that it will take you step-by-step through all things email marketing.

Spoiler, it’s a LOT! But that is why we are here to help you!


How to Apply Google My Business to YOUR business

How to Apply Google My Business to YOUR business

Google My Business helps you provide the information that will be displayed from a person’s Google search. This is an important tool for several reasons. When a potential client looks you up, you want them to find you easily and accurately. You get to control the listing of your contact information, photos, hours of operation, and more. 


You don’t have to worry about paying for another service. Google My Business is free, allowing businesses to create a website free of charge. We covered all the details of what Google My Business is and how it can be a secret weapon for small businesses.


Now we are going to go over how to apply this secret weapon for YOUR business. 


How to Create a Google My Business Listing


Step One: Create a Google Account if you don’t have one already associated with your business. If you already have one, you can just log in. 


Step Two: Head over to and find the “Start Now” link in the top-right corner. 


Step Three: Type in Your Business Name 


Step Four: Submit your business address


From here you can choose “I deliver goods and services to my customers”, if you deliver your products to customers. If you operate out of your home or another location you don’t want shared, you can select “Hide my address (it’s not a store). Then you can enter your delivery area if you have one. 


Step Five: Select your business category and try to be as specific as you can be. This is where you are informing Google what type of potential clients you want to see your listing. 


Step Six: Add your contact phone number and/or website. 


Step Seven: Select a verification option. You can do a postcard, phone number, email address, and more. 


Once you have a verified Google My Business account, you can optimize your listing by providing advanced information. This can include photos, amenities, features, “established in” date, along with other details. 


It’s critical you double, triple and quadruple check your information since anybody with internet access can “suggest an edit”. You should also check back in on your listing often to make sure everything still looks correct. 


You can edit your business profile by logging into your Google My Business dashboard, selecting “Info” and then the “edit pencil” next to what you wish to change. Finally you select “Apply” and boom! You’re done. 


There is a Google My Business app you can download on your mobile devices (cell phones, iPads, tablets). 

You can utilize the app for: 

  • Updating business location, contact info, hours, and description
  • Viewing search insights 
  • Posting pictures and status updates 

You can’t use the app to change settings, give listing ownership to someone else, or delete your listing. 


When you want to target local customers, Google My Business is a necessity. Almost all internet users hop on to Google regularly. You want to ensure your audience is finding everything they can about you and that it is accurate information. 


Make sure you check out our recent guest blog by Tessa Witmer, “Google My Business Account: A Secret Weapon for Small Business Success” for more details.

 For frequent updates on Tessa and her facebook group for small businesses click here!


Small Business Spotlight: Axe Designs with Becca Sprauge

Small Business Spotlight: Axe Designs with Becca Sprauge

We are very passionate about small businesses growing in rural America! This week we are featuring one of our Small Business Accelerator members, Becca Sprauge. She has a passion for helping others and focuses on serving first-responders.

From Becca Sprauge

AXE Designs was born from the passion of helping others. What began as a favor, has since grown into a small business. The drive to serve those who serve others while offering skilled consulting and marketing services at reasonable prices is what makes us unique.

Being self-taught, we’re alway’s looking to improve our skills to best serve our clients. One way we do this is through our membership with KRose Marketing Small Business Accelerator.

With the help of Small Business Accelerator, AXE Designs was able to be transformed from a side-hustle to a full-time career. Their program provides cutting-edge marketing strategies in a one-stop shop setting.

Following their guidance, we’ve been able to grow and maintain a broad following of loyal customers. High-level marketing skills we can do ourselves have accelerated our business, allowing us to stay at the top of our industry.

They provide learning opportunities in bite-sized pieces, enabling us to spend more time with family and have an additional level of freedom, all while not feeling left behind.

They eliminate the guessing of which social media platforms you should be using to reach your ideal customer while providing expert reasoning why. This allows us to focus our time on what works best for our business, and devote more time to our clients.

Each month the accelerator focuses on specific topics with three pieces of training, including one with a guest expert. Their Resource Library is full of high-level marketing training that you can watch on your own time. This element of the program is crucial to our success with having a fluid schedule.

If your time is limited, they offer a cheat sheet for each training. They also offer free stock photos that you can use on your social media accounts. Both have been crucial to our business when implementing a new technique with limited time for further research.

Their Accelerator Workbook allows you to fill in your goals while answering tough business calls to help jump-start your acceleration experience. This has allowed us to gather our thoughts and vision for the future of AXE Designs while recognizing gaps we didn’t realize we’re there.

Last, but not least, they offer a supportive community through a private Facebook Group called the KRose Acceleration Nation. This group is full of other small business hustlers and devoted attention from the KRose team specialists.

Being a part of this program allows us to be surrounded by top-notch business owners and receive actionable marketing tools that can be applied instantly. Having that network of like-minded people from across the country is phenomenal.

AXE Designs was founded by an “entrepreneur” in a family of “9 to 5ers”, this additional support has been invaluable. This group is there to provide you with feedback, guidance, and support for any aspect of your business.

Overall, our experience with KRose Marketing Small Business Accelerator has become a crucial part of our ability to serve our clients. The insight we gain on managing our business to best assist our clients is priceless!

If you want AXE designs on their business journey and hear their stories, find them on Facebook and Instagram (@axe_designs)

Car Essentials: Keeping Life On The Road Simple

Car Essentials: Keeping Life On The Road Simple

So let’s talk car essentials. As a cattle buyer, you essentially live out of your vehicle. If you don’t believe me–I put about 50,000 miles on my truck a year. A year! I know it blows my mind as well. Over the years it has forced me to plan ahead and get pretty good at this whole living out of your vehicle. I have learned that it is SO important not to overstock your pickup because believe me, it makes your life a whole lot harder instead of thinking you’re “over prepared”–it’s a myth I promise. 


I focus on the absolute necessities and keep things simple. Simple is attainable. If you are on the road for the amount of hours as I am, simplicity is a breath of fresh air and keeps your sanity in tact.


So I have a few tips and tricks I’ve learned over the years and want to share with all of you who live inside your truck. I keep four different containers in my vehicle that help keep me organized and prepared for anything I might need to do while on the road.




When you travel around rural Montana, you never know when you’ll be stuck in your truck for a few hours. Flat tires, truck troubles, and SNOW STORMS have left me stuck in the middle of nowhere. Luckily, I am prepared! Everyone should travel with a few snacks in their vehicle, because you never know what might happen.


Food Container:




I would be lying if I said that I haven’t worn the same clothes two days in a row, it has happened. When you put 50,000 miles on your truck during September through February, the weather has a mind of its own. Several hotels have saved me from a night stuck in a snowstorm driving at 5 miles an hour or sleeping on the side of the road. That’s why I never leave the house without these essentials!


Toiletry Container: 


I often pack an extra pair of leggings and blanket too, especially for those bad weather days.




As you may already know, along with buying cattle I run a marketing and consulting company. Everything we do is ONLINE! Because of that, I work a lot on my phone (of course not while driving). This includes social media posting, phone calls, and emails. If my phone is down, it’s tough to work. 


Technology Container: 




The common cold always seems to find you when you’re busy. Wouldn’t you agree? I don’t want it to slow me down, and that’s why you’ll find all of these medications in my truck. You can never be too prepared when it comes to your health!


Health Container: 


To make things even EASIER for you, I have put together an Amazon “Car Essentials” list for all these things I just listed and use. To find my entire list Click Here! If you purchase from this link, it supports your girl so I would appreciate your support! I wouldn’t be sharing this with you guys unless every single one of these things have had a positive impact on my crazy on the road lifestyle in one way or another. Consider this list “road warrior” APPROVED!

 As always, let me know your thoughts or if there is something you would love for me to discuss! To see past blogs that will help you get ahead, find them here!



Because I don’t work a 9 to 5 . . .

Because I don’t work a 9 to 5 . . .

I started my entrepreneurial journey for several reasons, but one of the biggest was my concern about working a 9 to 5 job. Because of my autoimmune disorder I have good and bad days. Doctor check-ups are regular for me and are often scheduled during business hours. Some days I have really bad migraines and need a couple extra hours of sleep. A 9 to 5 job didn’t fit my needs.

It’s easy to look at an entrepreneur and think they don’t have to work as much because of the more flexible schedule. The truth is: not working a 9 to 5 definitely doesn’t mean we aren’t working A LOT.

Yesterday was a perfect example of this. I woke up at 5 a.m. in order to hit the road before 6 a.m. to drive two hours and start shipping cattle at 8 a.m., which then took all morning. Afterward I drove back one hour to Bozeman for a few meetings and appointments. I took care of some work at the office and then did business coaching from 5 to 7 p.m.

Since Bozeman is an hour from my house, I didn’t get back home until almost 8:30 p.m. At that point I did my nighttime ritual and went to bed. That’s a more than 15 hour day. Even though I don’t work the traditional 9 to 5, there are still so many days where I work much longer than 8 hours.

There are certainly benefits of an entrepreneurial schedule. Something that is very important to me is spending time with my niece and nephew. Because I design my schedule, I can have long lunches where I can spend time with them, and read them books (one of my favorite things to do).

Because I don't work a 9 to 5


When there’s a big day on the ranch, I can usually move my schedule around so I can process cattle. Spending time with my father is another top priority for me. I can go on road trips with him when he has a sale or needs to go see a set of calves. As long as I can coordinate everything in advance, I am often able to spend time where I want to.

When there’s a big day on the ranch, I can usually move my schedule around so I can process cattle. Spending time with my father is another top priority for me. I can go on road trips with him when he has a sale or needs to go see a set of calves. As long as I can coordinate everything in advance, I am often able to spend time where I want to.

When I’m not feeling well, I can schedule a lighter week. I’m honestly not feeling that great right now, so my assistant made sure not to schedule anything for me until 9 a.m. tomorrow. This week I am attending the Montana Stockgrowers conference in Billings, Montana. While I’m there I plan to set up an auto-reply email and focus more on cultivating relationships at the conference, rather than spending my time in my inbox.

Because I don’t work a 9 to 5, I can take an extended Christmas break. This year I have company coming to town December 22nd to the 26th and then I’m headed out of town the 26th until New Years Day. I’m very excited about that time I will get to spend with family and friends. But in order to secure that schedule, I’ll be working very long days up until the end of the day on the 22nd. I have three days straight of podcast recordings scheduled. This means I will be doing interviews for more than 20 hours over the course of those three days — on top of many other business obligations.


When you are an entrepreneur, yes — you get to set your schedule. But you have to do it strategically. There are seasons to work, and seasons to rest. There are many days like mine today where you’ll spend more than 15 hours away from home. But tomorrow, I’ll get to sleep in until 8 a.m. There are ebbs and flows, and there is a time to grind. For the KRose Company, we are in a major grind during the next two weeks finishing up projects and prepping for the new year.

Yes, I love the flexibility. I’m 110 percent a morning person. My brain starts firing off all cylinders the moment my alarm goes off, which means by 7 or 8 p.m. I feel pretty brain dead. Even if I wasn’t productive early in the day, I’m just not very productive at night. I know myself well, so I structure my day to cater to this.

I prefer taking appointments and meetings in the afternoon and early evening after I’ve gotten my concentrated thinking completed in the morning and early afternoon. Often I wake up by 4:30 a.m. I like to get up early and I like to work in the morning. But this also means I often have extra long days when there are evening appointments.

When you don’t work a 9 to 5, there are some incredible benefits. But there are also negatives. When a project isn’t getting done, I’m the one doing it. If we have to pull all-nighters editing bull videos, it’s me. Which we do, every year. If there’s something messed up on the website over the weekend, it’s me taking care of it.

I take some of that beautiful flexibility during the week so I can put those hours elsewhere. Recently I hired an assistant who comes with me to various appointments throughout the week. Quickly I realized she would meet her 40 hours a week by Wednesday!

Having an assistant has given me the opportunity to see how many hours I’m really working and evaluate how I can cut that down. Now I’m working to increase the efficiency of my productivity so I can work less.

To put thought into action, I took this past weekend off. I had a photoshoot in Bozeman Saturday morning and then drove to Kalispell to spend the rest of the weekend with my boyfriend and attend his work Christmas party. Afterward I was able to visit other friends I have in the area.

It’s important to enjoy quality time with those I love because I am the type of person who can just work work work. I love to work. I love my job. I love my team, and I love our customers. It’s easy to get caught up in all the hustle. But it’s important to nurture our relationships, take breaks, and live a high quality life.

Keep your business schedule strategized and organized with our Monthly Success Guide.