Types of Businesses on each Social Media Platform

Types of Businesses on each Social Media Platform

Every business needs to be using social media to promote their content and products. There are a lot of options when you’re getting started, but it can be tough deciding which platforms to use. We recently compared social media platforms and discussed which platforms you should be using based off of your business (can’t find link).

 

If you’re still unsure of which platforms your business should be on, we’re going to go over the top types of businesses on each platform.

 

YouTube:

  • Fitness & Health

    • From Yoga with Adrienne to Koboko Fitness and the Women’s Workout Channel, a users options for exercise content is vast. If your business has any relation to fitness and health, you want to be on YouTube. Channels can share specific workout routines, offer health and diet tips, and promote their services.

  • Beauty

    • The Makeup world on YouTube is like none other. Many makeup artists, professional and self taught, go to YouTube to demonstrate their talent. Makeup video views soar into the millions within hours and there’s no shortage of styles to view. If you’re in the business of beauty, YouTube is an excellent platform to showcase your skills, products, and gain a massive following.

  • Entertainment – Music, Comedy, Drama

    • Comedians, musicians, actors, and artists can thrive in the YouTube realm. Through video, they can display their jokes, songs, skits, and artwork. If there is an aspect of your business that can be displayed in this forum, YouTube is the place to be.

  • Vlogging/Personality

    • When it comes to vlogging, a YouTuber can stretch the limits. It doesn’t matter what business you are in, you can be a vlogger. You can film where you work, how you work, why you work, etc. YouTube personalities go on to develop bigger careers. The key to a successful blogger is being able to connect with viewers on a personal level. This means being yourself, showing your true colors, and being passionate about what you do.

  • Product Testing

    • This avenue is open to a large range of businesses. If you have products of any kind, you can film them being used. You can show how a product works and why it’s good quality. If you can display your products in an entertaining way, you are more likely to get your products on the map.

  • Motivational Speakers

    • If you’re a life coach or in the business of self help, YouTube is a great place to share your wisdom. When a viewer finds a touching video, they might click onto your channel and see what else you have to offer.

  • Social Media Specialists

    • Any type of business involving consulting, social media experts, and other types of business expertise should utilize YouTube. This platforms serves as an education to viewers and could lead them to purchase your services. You can really develop your brand and create a public interest in what you do.

 

Instagram:

  • Fitness & Health

    • Instagram is another great spot for health related businesses. As a visual platform, users can few short exercise clips and photos relating to fitness. Fitness gurus love Instagram for his features including stories, where they can provide daily updates to their followers.

  • Beauty

    • Makeup artists and hairstylists love Instagram as a way to create a visual portfolio of their work. They can give tips on their page or in their stories and promote their products & services.

  • Entertainment

    • With short clips and stories, entertainers can use Instagram to reach their audiences. Although YouTube is better for full-length videos, Instagram can be a more casual platform. Instagram entertainers can show their audience the behind-the-scenes of their life, which attracts viewers even closer.

 

  • Art

    • Visual artists can thrive on Instagram by sharing their artwork and promoting their services. From painters to crafters, artists can share what they’ve created to a broader potential audience. Through stories and short clips they can show the behind-the-scenes of their creative process.

  • Photography

    • National Geographic is one of the top viewed accounts on Instagram. Visually stunning photography does great on this platform. Whether you do school photos, glamour shots, landscape scenes, or animal photography, you should be on Instagram.

 

  • Fashion

    • Amateur models and designers can become celebrities on Instagram. Both clothing designers and models have climbed the ranks during the relatively short time Instagram has been around. This platform has changed the fashion industry, and it’s where you need to be if your business relates to fashion in any way.

 

Facebook:

 

  • Any Business Type

    • That’s right, no matter what business you are in, you should be on Facebook. Although Facebook’s competitors have taken the platform out of first place, it remains a staple in social media. When someone looks up a business, their Facebook page is one of the first places they will go to learn more. Users can easily leave reviews, and consumers love to decide where they will spend their money based on recommendations.

 

Twitter:

  • Journalists/Bloggers

    • News sharing is one of the top uses of Twitter. Many people get their headlines and news source from this platform. If you are a freelance journalist or work for a publication, Twitter is the place to be.

  • Marketers

    • Business savvy experts thrive on Twitter. If you can share valuable business advice in 140 characters, you will do very well on this platform.

  • Artists

    • Visual and performing artists can network and gain clients through Twitter. You might not think the short form of Twitter would work well for this field. But it’s proven to be a popular spot when brands are looking for new designs or need musical services.

 

Pinterest

  • Product promotion/Branding
    The Container Store and Etsy are two of the top successful Pinterest accounts. Their strategy is key, but Pinterest’s visual, longer-lasting setup allows product sellers to showcase their products and gain huge followings. The top business Pinterest pages arrange their pins in a way that highlight their high quality products, while providing tips and tools to make them more accessible. To be successful on Pinterest, a page runner must work on increasing engagement through Guest Pinner boards

  • Beauty

    • Sephora also makes the top 10 of popular Pinterest accounts. Sephora encourages their customers to post pins of manicures and makeovers they’ve done with Sephora products.

  • Photography

    • When carefully curated, photographers can be very successful on Pinterest. It requires a bit more creativity to cultivate engagement, but it’s possible.

  • Crafters

    • Tied in with the popularity of Etsy, crafters abound on Pinterest. Many users go to Pinterest for crochet and knitting patterns, tips on painting or drawing, and to purchase crafted products.

  • Food

    • Food related businesses can do very well on Pinterest. Sharing well-written and entertaining recipes attracts a lot of followers. To increase engagement, Pinterest accounts can ask for Guest Pinners to reply with their own recipe ideas.

 

 

 

Which Social Platforms fit your business

Which Social Platforms fit your business

Every modern business needs a social media presence. But when you’re starting out, it can be hard to navigate where to start. We broke down the basics of the top social media platforms on our recent blog Comparing Social Media Platforms. Now let’s get down to details and discover which platforms you should invest your time into. 

 

Before you can decide which social media platforms to use, you need to know two things: 

 

  • Who is your target audience? (Who is your ideal customer?) 
  • What is your goal? 

 

To hone in on your target audience, ask yourself these 10 questions: 

 

  1. What is the average age of your target audience? 
  2. What is your ideal client’s average income? 
  3. Where is your audience located? 
  4. Are they homeowners? 
  5. How do they intake information? 
  6. What are their hobbies? 
  7. Do they have kids? 
  8. What industry do they work in? 
  9. What problems and challenges do they face? 
  10. Who are my most loyal customers? 

 

Once you have answered all these questions, you’re ready to decide which social platforms to use. Only choose two to start out. After you have mastered those two, you can pick up a third. But don’t try to master every social media platform all at once. You want to put in greater effort into fewer platforms in order to see success. 

 

Social Media Platform Breakdown (based on a 2019 Pew Research Center Report)

 

Facebook

  • 62 percent men, 74 percent women 
  • 81 percent of 18-29 year olds, 78 percent of 30-49 year olds, 65 percent of 50-64 year olds, and 41 percent of those 65 and older report they use Facebook. 
  • 75 percent of Urban dwellers, 67 percent of Suburban households, and 58 percent of those in a rural setting use Facebook. 
  • 60 percent of those with a high school degree or less, 71 percent of people with some college education, and 77 percent of college graduates report using Facebook. 
  • 66 percent of people with an income less than $30K, 74 percent of those with an income between $30K-49,999, 70 percent of those with a $50K-$74,999 income, and 75 percent of people with an income of $75K+ say they use Facebook. 

 

Instagram

  • 30 percent of men and 39 percent of women say they use Instagram 
  • People who are 65+ are less likely to be on Instagram with 10 percent of that age range on the platform, 21 percent of 50-64 year olds, 40 percent of 30-49 year olds, and 64 percent of 18-29 year old are reportedly on Instagram. If you have a younger audience, Instagram is definitely a platform you should focus on. 
  • 42 percent of Urban dwellers, 34 percent of Suburban households, and 25 percent of those in a rural setting use Instagram
  • 29 percent of those with a high school degree or less, 36 percent of people with some college education, and 42 percent of college graduates report using Instagram. 
  • 30 percent of people with an income less than $30K, 42 percent of those with an income between $30K-49,999, 32 percent of those with a $50K-$74,999 income, and 42 percent of people with an income of $75K+ say they use Instagram. 

 

Twitter

  • 23 percent of men and 24 percent of women say they use Instagram 
  • People who are 65+ are less likely to be on Twitter with 8 percent of that age range on the platform, 19 percent of 50-64 year olds, 27 percent of 30-49 year olds, and 40 percent of 18-29 year old are reportedly on Twitter
  • 29 percent of Urban dwellers, 23 percent of Suburban households, and 17 percent of those in a rural setting use Instagram
  • 18 percent of those with a high school degree or less, 25 percent of people with some college education, and 32 percent of college graduates report using Twitter. 
  • 20 percent of people with an income less than $30K, 21 percent of those with an income between $30K-49,999, 26 percent of those with a $50K-$74,999 income, and 32 percent of people with an income of $75K+ say they use Facebook. 

 

Pinterest

  • 16 percent of men and 41 percent of women say they use Pinterest  
  • 16 percent of the 65+ age range are on Pinterest, 26 percent of 50-64 year olds, 34 percent of 30-49 year olds, and 34 percent of 18-29 year old are reportedly on Pinterest
  • 29 percent of Urban dwellers, 31 percent of Suburban households, and 28 percent of those in a rural setting use Instagram
  • 18 percent of those with a high school degree or less, 32 percent of people with some college education, and 40 percent of college graduates report using Instagram. 
  • 20 percent of people with an income less than $30K, 32 percent of those with an income between $30K-49,999, 34 percent of those with a $50K-$74,999 income, and 39 percent of people with an income of $75K+ say they use Facebook. 

YouTube

  • 75 percent of men and 72 percent of women say they use YouTube
  • 40 percent of the 65+ age range use YouTube, 68 percent of 50-64 year olds, 85 percent of 30-49 year olds, and 91 percent of 18-29 year old are reportedly on YouTube. 
  • 80 percent of Urban dwellers, 74 percent of Suburban households, and 59 percent of those in a rural setting use YouTube
  • 65 percent of those with a high school degree or less, 74 percent of people with some college education, and 85 percent of college graduates report using Instagram. 
  • 68 percent of people with an income less than $30K, 78 percent of those with an income between $30K-49,999, 77 percent of those with a $50K-$74,999 income, and 84 percent of people with an income of $75K+ say they use Facebook. 

 

Hopefully these breakdowns gave you a better idea of which platforms you need to be on. We’ll dive even deeper on an upcoming blog about which types of businesses are on each platform, so stay tuned!

 

Be social on social media in 2019

Be social on social media in 2019

We all know how important social media is for our businesses, but it’s also crucial to remember what these platforms are for: being social. 

It’s easy to get caught up in how many posts you need to schedule and the content of those posts, but you also need to take time to actively engage with your followers and those you follow. This is a fine line to walk, and I recommend scheduling out time to be social. Scrolling your newsfeed for hours doesn’t count. Take dedicated time to see what is being shared, comment on posts that spark an interest, react to your friends and followers, and share content that you enjoy. If you’re having a hard time getting started, make a little bullet point list of how many likes, comments, and shares you are going to complete in your set time frame. 

Think about Facebook like it’s a person. What is important to Facebook? They want users to stay on the platform for a long time. They want us liking, commenting, sharing, messaging, which of course causes us to stay on the platform while we engage and socialize.

We all know I have a love/hate relationship with Facebook. I spend about 10-15 hours a week researching and figuring out what is and isn’t working. I’ve told you about the ever-changing algorithm. The scary word that really isn’t that scary once you understand it. Facebook is prioritizing what you see in your newsfeed. If we are going to successfully socialize on the platform, we might as well be tailoring our own newsfeeds to show us content that is engaging for us as people, not just business owners. 

Once you’ve gotten in a good socializing rhythm, I can guarantee you will start to develop a better understanding of what you need to be posting to encourage engagement and cultivate community.

What always catches your eye? Let me guess, Live Video and Video. We are a generation of visual learners. I can’t tell you how many times I’ve stopped my newsfeed scrolling to watch a video. The action catches your eye and the content keeps you watching. Facebook also loves Live video. I know it’s hard to get started, but once you’ve done three live videos, those nerves are going to wash away. You might even surprise yourself and start looking forward to it!

Being social on social media

You don’t have to have perfect hair and makeup and a flawless script to go live. You don’t even have to show your face at first. If you have a trade by hand, you could film your hands. You could go live and show your studio or your office. It doesn’t have to be complicated. Your followers like to see real life, and real life isn’t perfect. Be your true, natural self and engage in a way that you would with a close friend.

If you feel like you are doing everything right and still not getting engagement, let me ask you, are you asking for engagement? As often as you possibly can,, you should be asking for responses. Instead of posting, “Look at my cool new office set up,” ask “What makes your workflow better? For me, I set up my office like this.” If you are just showing and not asking, you’re far less likely to get engagement. 

I get it, Facebook can be overwhelming in many ways. But it is an incredible gift we must take advantage of. I have friends across the country whose children I’m watching grow up. I wouldn’t have that opportunity without Facebook. As business owners, Facebook is invaluable. You might have a love/hate relationship with Facebook, too. Try to find what you love and focus on that. Remember why you are posting and develop a system that allows you to enjoy your time on the platform.

Facebook could disappear tomorrow, it’s rented space. Seize the opportunity while we still have it to be social and utilize the great power and tools at our disposal. When you serve your audience well, they will want to engage with you.

Let’s get social on social media in 2019.

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Timeless Tools & Resources

Timeless Tools & Resources

I share with you the hottest marketing strategies every month, but today I wanted to share some of the tools and resources I find timeless. These are the programs and systems my team and I use on a daily basis, and I don’t see them going away anytime soon.

Asana

Timeless Tools & Resources - KRose Marketing

Asana is an incredible platform I use to manage my business. My team and I use Asana as a project management system. It allows me to keep track of all the employees, contractors and projects. I can add deadlines, tag team members, keep projects, and much more.

One of my favorite uses of Asana is our “Daily Check-in”. Everyday the KRose team logs in and writes what three things they are working on that day. At the end of the day, we have a “Ta-done list”. We go in and type everything we finished for the company. I can check in, answer any questions, and see the business moving forward. I know exactly how many emails were sent, phone calls made and what other projects were accomplished. It gives us all a sense of accomplishment because we finished all those tasks on the Ta-done list.

The best part about Asana is the ability to organize different projects. When we have a project for our customers, you can assign recurring events, such as posting on Instagram, which we do every single day. Asana gives us a main platform where we can all come together, see what’s due that day, see what everyone’s working on and keep tabs on all the projects.

Through Asana, you can set up notifications for email and/or on the phone app for when someone tags you or you have a task due. This is great when a team member tags me or asks my expertise. I’m allowed to go in and answer them without a bunch of back-and-forth emails. Asana is incredible that way.

It comes in a desktop version and an app version. You can have different teams, you can have different projects. We love Asana for helping move our business forward.

Ecamm Live

Timeless Tools & Resources - KRose Marketing

I get asked all the time, “What do you use for your Live videos on Facebook?” It’s a great question. We all know video is extremely important, both on Facebook, Instagram, and your website. If you’re not doing Facebook Live, you’re missing out. People watch millions of hours of video there. I have a video all about common mistakes I see on Facebook.

So let’s talk about the program I use for Facebook Live. It’s important to use a program for a couple different reasons. This program allows me to schedule my Facebook Lives. I can tell my tribe I’m going to be Live tomorrow at 11 a.m. and they can get a reminder when I hop on. This is priceless.

Ecamm Live allows us to automatically download our Facebook Live videos so we can repurpose them. Every Facebook Live we do turns into one or two instagram captions, 15 quotes, a blog, and an email that’s filled with value. You need to make sure you’re downloading your Facebook Lives so that you can repurpose the content.

It gives you the opportunity to share your screen. While you’re on Facebook Live, if you want to teach something and need to hop over to your website, check your pixels, or whatever you need, it allows you to flip the screen over. You can share your background or share a powerpoint when teaching on Facebook Live. Ecamm Live does have a small cost. It’s an incredibly powerful tool.

On our Live videos we put the KRose logo in the corner so people know who I am and what I’m talking about without having to look far. I highly recommend utilizing this program so you can create Facebook Lives that impacts your viewers now, plus you can save content for later.

17 Hats

Timeless Tools & Resources

As a small business owner, the bidding process can be really challenging. Before we invested in 17 Hats, we were struggling to follow up with customers and keep track of who received a bid. It’s really important to find a tool that helps organize the process. Here’s where 17 Hats comes in.

When we found this program it was a game changer for us. We can enter someone in as a contact, say what they’re interested in, and tag an employee who needs to follow up with them. We have email templates that are pre-written to talk to the customer.

For example, in our logo bidding process, the email we send when we bid a logo is already pre-written. We go in and customize it to the person with a bid and it can be sent within about two minutes. No longer do I need to come up with a custom email. It includes all the wonderful things I want our audience to see and I can send it right away.

It comes in a checklist, so if they receive the bid email, and they haven’t replied in advance, we have a follow up email we can go in and send 4 days later. If they book the project, it tells us to send an invoice, and gets them in touch with their designer. We send the first round of drafts and it’s all laid out for you in 17 Hats. It helps us stay organized and is well worth the investment.

Speaking of organization, download our free Monthly Success Guide to set goals, manage your budget, and stay on track to growing your business.

I talk more in depth about each of these tools over on our new YouTube page. Remember to like and subscribe as we build our channel!