Answering your FAQs

Answering your FAQs

We love when our community asks us questions. Members of the KRose Marketing group are super engaged and bring a lot of valid, useful questions to the table. We wanted to put some of the most asked questions in one spot for your convenience.

What does a valuable opt-in (freebie) do for my business?

Utilizing a valuable opt-in allows you to turn followers into paying customers by getting them off Instagram, Facebook, or Pinterest and giving them a second touch point of contact. Opt-ins give you security by getting people on your email list in case social media were ever to disappear. We are renting our spot on social media; we do not own those followers. When we can get followers off of social media and onto our email list, it takes your relationship to the next level. The know, like, and trust factor is stronger, but also they now are on the email list that I own. A valuable opt-in offers a solution to a pain point of your ideal customer. It allows them to go from follower to being on your email list, which improves the relationship you have, and makes it more likely they will become an ideal customer.

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What does a valuable freebie look like?

This answer is really specific to you and your business. Valuable freebies should have actionable items that your ideal customer can do in the next 30 minutes to move their business forward. The biggest hangup I see is that most business owners use too wide of a range on their ideal customer. Instead of envisioning one person walking into a room, they are either looking at who they’re currently serving or they’re looking at a crowd of people. To make a valuable opt-in, you need to envision one person walking into the room. This is the person who your products/services are best suited for, who may not be the person you are working with today. So who are your products best suited for? The reason we narrow that down so specifically — by age, gender, income, family life, hobbies, etc. — is because what you provide in value to a single mom who is 40 and makes $40K a year is vastly different from what you’d supply a recent college graduate in their early 20s who is recently married with no kids and makes $100K a year. A valuable freebie needs to be something actionable you can give your customer that solves an immediate pain point, something that is keeping them up at night. If you don’t have your ideal customer nailed down, it’s very hard to give a valuable freebie to them. One of our most popular opt-ins is the monthly success guide

How do service-based businesses grow when the service you provide relies specifically on you?

I’m a big believer that we can no longer only trade hours for time. When you’re in a service based industry, you have to outsource. You might not outsource the thing only you can do, but there are a lot of things that someone else can do for you. Someone else can answer the phone, send emails, or post on social media. Someone else can package your product, proofread your product, ask for testimonials, all of these things. If someone else can’t do those, if you’re running all the aspects of your business, someone else can clean your house, do your laundry, cook your meals, watch your kids. It’s very tough to get ahead and to have a booming, successful business when you’re simply trying to trade hours for time. What I encourage my customers to do is to look into affiliate income — income that works while they sleep. Share products you love and get an income from that or join a tribe that helps generate an income. Think about the “one to many method.” How can you change your protocol from one to many? Finally, I recommend doubling your prices. If you feel like you’re running out of time in the day, your prices are certainly not high enough.

FAQs - KRose Marketing

How personal should I get with my business social media to show ‘behind the scenes’?

I say this is the comfort level question. How comfortable are you showing the behind the scenes? I want to remind you is the more your customers know, like, and trust you, the more they see your flaws, the better your business will be. I don’t mean you need to go online tomorrow and post every flaw you have for the world. I don’t recommend that, but your audience wants to know you’re human and you don’t have it all together because that is relatable. Perfection is not obtainable or relatable. When you can show your followers the human side of your business, they will love it. It also allows them to know your “Why.” Why are you doing what you’re doing? If they believe in your “Why” they are going to buy in to your service or product ten times quicker.

How much should I price my product/service?

I can almost guarantee your price is too low. I would like you to double your price tomorrow and see what happens. I discourage you from comparing your prices to your competitors because everyone’s life is very different. I want you to take the hours in the month you want to work. If you want to work 4 days a week and you want to put in 8 hours a day, that is 32 hours a week, and 128 hours in the month. If you want to get paid $55/an hour you can’t just stop there. Now you need to find out the overhead costs — do you have an office? Do you use printer ink? Do you use Active Campaign? Do you have LeadPages? Do you have a designer? Do you use fuel to get to the meetings? Then you have to think about everybody on your team who is going to be interacting with this project. Do you have an onboarding meeting? Do you have a bidding process? Do you have In person meetings? Do you have someone who is reaching out about testimonials? Do you have someone who is going to proofread the work? You need to add up all those hours and calculate in all the fixed-cost expenses for running your business. Figure out how much that all costs per hour in your ideal month. Then you need to add on a profit – 10, 20, 30 percent profit margin. Lastly, you need to add on things you’re not thinking about today. Are you traveling to meet with them? Do you have to stay overnight in a hotel? Add that up. That’s how you price your product and service.

The biggest mistake I see small business owners make is pricing their product at what they want to make in their pocket at the end of the day. But what they forget about is the email service, website, time, bidding process, meetings, the email asking for a testimonial, the design program they’re using. You’ll never be able to scale your business the way you want to because you’ll always be playing catch up. Talent and demand also plays a role in pricing. Your prices are not high enough if you have higher than a 50 percent success rate on your bids. If you get more than 50% of the bids you sent out, you need to raise your prices.

What’s the difference between a Facebook page vs Facebook group?

A Facebook group is more intimate than a Facebook page, but you should start out with a page first. Groups allow you to cultivate more community and welcome new members. We like to see it as the next level. Our page is the first level — let’s get to know KRose — and our KRose Marketing Group is the next level. The beautiful part about a Facebook business page is that you can run Facebook ads. I think every business owner should utilize Facebook ads. You can reach people who are not already following your page. If you have a group, I recommend your group be private because you want to open the doors for people to ask tough questions, and if it’s public, they won’t. On the other hand, in a private group, you’re not reaching new customers, but just preaching to the choir. As a business, it’s really important we are growing. The nice thing about Facebook pages is that you can reach new customers, run ads, and it gives you more scheduling options. I highly recommend every business owner have a Facebook business page. I know Facebook has been cracking down even more than normal on people who are selling on their personal page. If you’re going to have a group, you should post in it frequently. It’s a lot more work than most people realize or are prepared for. It doesn’t do you any good if you just have a Facebook group but aren’t cultivating that community by asking questions and reaching out. Invest time in a page first, then move onto creating a group.

Frequently asked questions - KRose Marketing
How to price products & services - KRose Marketing
Value in opt ins & freebies - KRose Marketing

 

Frequently asked questions - KRose Marketing
Answering your FAQs
Living a full-life with an autoimmune disease

Living a full-life with an autoimmune disease

I started to open up about living with my autoimmune disease, Antiphospholipid Antibody Syndrome (APS), a few months back. I have to be honest, it is still not easy to share these details with my audience, but I have been encouraged by my team to share more about how I have been able to succeed in business and life with a serious health condition. I know there are plenty of you out there struggling with physical and mental struggles, and I want you to know your life is not over. There is still so much success in your future.

When I was first diagnosed in June of 2010, I immediately asked two question:

  1. What can’t I do?
  2. One day will I be able to have children?

Those were the biggest priorities and concerns for me at the time. The doctors told me I needed to be careful, no sky diving or mountain climbing, but I could definitely have kids. Right then, I knew that having an autoimmune disease was not going to completely ruin my life. I knew I would have to adapt my activities and do things a bit more carefully. But I still could reach every goal I sought.

At a company retreat with my team, I had everyone take personality tests, including the Enneagram. I am a strong 8 personality, which includes features like being very in tune with my body. Truthfully, I didn’t listen very well to my body in college, but as I’ve gotten older I have developed a more fine-tuned relationship with how my body is feeling, what is going wrong, and what behaviors I can change to improve how I am feeling. Blood thinners like the one commonly prescribed for my condition (Coumadin) can make you feel dizzy, cause headaches, and a whole slew of unpleasant symptoms.

Living with an autoimmune disease - KRose Marketing

At the time I was diagnosed and put on medication, in many ways I did feel better, but my blood thickness was still unstable. At the ranch, my activities became much more limited. If I were to get a severe cut or internal bleeding with too-thin blood, the results could be fatal. Everyone was worried about what might happen if I were bucked off a horse or kicked by a cow and I wasn’t allowed to ride horses for several years.

What I eat, what I drink, how much sleep I get, vitamin intake of D, C, K, and more, all affect how thin my blood will be. This was really hard for me in college. I was young and the people around me were partying, going to the bar on the weekends, and participating in all the fun college activities I wanted to be a part of. On top of wanting to have fun, I needed to eat healthy, exercise, and study for exams. During that time, my blood was never in control. I was in this vicious cycle of too thin blood, too thick blood, stroke like and seizure like symptoms, going to the ER, back to too thin blood. It was a major struggle!

After I graduated college, I was able to adjust better and change how I managed my body. I realized many of my symptoms I could better control. I needed to decrease my stress (control my cortisol), how much I drank, how many vitamins I consumed, and how much I slept.

Today I feel like I can do most of the things I could do before, just with extra caution. I can ride horses, and I’m very careful with our cattle. I get my blood checked often and adapt how far I can push myself based on if it is in the healthy range. Like I said, I’m very in-tune with my body. I can internally tell when my blood is too thick or too thin before getting my finger pricked and tested. When it is too thick, I get very tired and find myself needing to take extra naps. If I’m very tired, it means my blood is off or something else is wrong. Twice in the past year I have been in the hospital for one reason or another, an appointment with my pregnant sister-in-law and when my beautiful niece Ellie was born. I wasn’t supposed to get my blood checked, but I knew something was off and did it anyway. I would go down to the cancer center, where my hematologist is stationed, saying, “I feel like I need to get my blood checked today.” Both times my blood was very thin and I needed medication and lifestyle adjustments.

It’s crucial for me to listen to those internal cues when something is not right. I have to pay close attention to how I feel. I have noticed my eyes get really bloodshot when something is off. I feel pressure in my eyes, which is a strong indicator that I need to slow down, maybe take a nap and eat a little differently. I try to eat at least 2 to 3 salads a week to get in those nutrients like Vitamin K that my body is craving. I make sure to drink plenty of water. Recently I gave up coffee, which let me tell you, was not easy. But it was affecting my weight loss goals and increasing my stress levels. Hopefully at some point I’ll be able to drink down a cup of that tasty goodness, but right now my body is telling me to take a break. I will talk to you more about my body image and weight loss journey in a future blog post, but even though I have developed a love and appreciation for my body at any size, I want to decrease my medications and have an overall healthier body. For me right now that means losing some weight.

Physically I have been pretty fortunate. I get a few bruises here and there when my blood is really thin, but I haven’t had a history of bleeds. (Knock on wood for me). My history is full of clots, but not bleeds. Mentally, I’m just grateful I was the one who received this diagnosis rather than my brothers. There are so many fine details I have to stay on top of every day. But I’m organized and personally in-tune, so I know I can stay on top of what my body needs.

When I listen to my body and it tells me I’m pushing it too hard, I am sure to sleep in a little or go home early from the office. As fellow hustlers I’m sure you can understand why it would be hard to listen to those signals. But I would rather take that nap and leave the office early to prevent myself from feeling worse and worse to the point where I don’t have a choice but to sleep and not go into the office. I have to make these sacrifices in the moment to avoid much harsher future reactions.

Lately my blood has been very thin. For me, the standard range is 2.2 to 2.5, which means my blood should clot from a pinprick in 2.2 to 2.5 seconds. The average person’s blood clots in about 1 second. Over the past month it has been in the high 6s and 7s. This means I have to be extra careful to avoid cutting myself or getting a bruise and I have to pay close attention for symptoms of a brain bleed. When my blood is out of whack, the next steps are to monitor what I’m eating and drinking. Am I being consistent with my Vitamin K? Am I drinking any alcohol? If my body tells me something is wrong, I listen, and I listen closely. When my body tells me to sleep, I sleep. When it tells me to slow down, I slow down — no matter how much I’d rather keep going at 500 miles an hour. Since my blood is so thin right now, I get it checked every 3 or 4 days. When my body is on a good path, I can go up to 6 weeks between checks.

Despite these setbacks with my blood thickness levels, I feel great. I am glad I can pay attention to my blood and work on getting it to a stable level. I think so much of my illness is my mental outlook on it. The mind is where it all starts. I wake up everyday and tell myself it’s going to be a good day. If I get down in the dumps and talk negatively, I start to feel much worse and it just builds into this negative snowball. Pretty soon I feel more aches and pains and get the “poor me” syndrome. Instead, I remind myself that this body, with all it’s medical needs, has helped me run two businesses even after having 32 strokes. I wake up knowing that I’m going to have a good day and that I’m in control of how my body feels and when I really need to listen to it. I remind myself to give my body grace and reward it for everything it’s been through and all the hard work it’s doing.

Living with an autoimmune disease - KRose Marketing

I think living with APS has actually made me a better business owner because I understand and empathize with other people’s situations. I know that the picture we see of another person is only the surface level, and we are all going through obstacles of our own. I think it has made me a better stockwoman because I can read livestock very well. With my physical limitations, I can’t just go in and force the livestock to move. I can’t get too close to the calves. I just have to read their body language and use pressure. APS has made me a better cattle sorter and a better understander.

For me, personally, my bible study also helps me stay mentally healthy. I read God’s word and understand this is a battle he gave specifically to me so I can show other people that it doesn’t matter what obstacles you have been given and what you have gone through. You can always be who you want to be. If you dream of running a company, run a company. Our brains and our bodies are incredible machines that do amazing things. Whatever hurdles you’ve been given, remember you aren’t alone and you can still accomplish greatness.

Watch more about why I started the KRose Company on our new YouTube channel!

Living with an autoimmune disease - KRose Marketing
Living with an autoimmune disease - KRose Marketing
Living with an autoimmune disease - KRose Marketing
Listening to my body with an autoimmune disease - KRose Marketing
Managing your mindset with a serious condition - KRose Marketing

 

Bouncing back when the ball gets dropped

Bouncing back when the ball gets dropped

 

How to bounce back when the ball gets dropped: Have you ever wondered how to communicate expectations effectively as an employer? What do you do when a team member drops the ball? We're sharing our tips on how to move forward. - KRose Marketing & Consulting

There are certain parts of owning a business that can be quite frustrating. With my personality type, I can come across as blunt, even rude. It’s never my intention, but I’d like to say I tell it like it is. This is a very tell-it-like-it-is blog, and I want my audience to know that my frankness comes from a helpful, educational place.

One of the most frustrating aspects of business ownership is when you assign a project to an employee, contractor, or team member and the ball gets dropped — meaning, the project wasn’t completed on time or completed at all. There have been more than a handful of times that the ball has been dropped for one reason or another under my leadership. As a business owner, I interpret this to mean the employee doesn’t respect the project enough to complete it and/or they don’t respect me as their boss. When I assign a task to someone, I expect it to be completed by the deadline. I am very understanding when communication is open, and I empathize with life throwing some kinks in our plans. But when communication hasn’t happened about why a project isn’t done at the expected time, it is very challenging and disheartening. We have clients who need turn around quickly, and I hate when we disappoint a beloved client who is supporting my business.

As business owners, we are juggling 40 or 50 balls at any given time and it’s inevitable that balls are going to get dropped. We are not going to be perfect all the time. What is more important than unattainable perfection is completion. “Finished versus perfect” is a concept I’ve implemented with the KRose team. I, of course, want everyone’s best work. But sometimes it’s OK to just get the job done, even if it’s not your top quality work, rather than not finish the project at all.

So we know that the ball will get dropped occasionally. Now what? Here are my tips when a ball is dropped by you or an employee:

Apologize.

Let’s say you assigned a web design task to an employee and they forgot to start it or didn’t get it done for some reason. What you need to do right away is accept responsibility and express your sincerest apologies. You need to say it from an “I” perspective.
“I am so sorry we dropped the ball. I am disappointed in my team and I want to make this right with you.”
It’s important to take responsibility, while acknowledging what has happened. Even if you are in a situation where it would be easy to sweep the issue under the rug, don’t. Be honest and open with your clients and commit to not let it happen again.

Figure out what went wrong

There are several reasons why a project might get dropped.

  • The first is a lack of communication or ineffective communication.
  • The second is your employee isn’t hungry to succeed or advance their career.
  • The third is unknown or misunderstood expectations.

Two of these three come down to you as a business owner. It is your responsibility to communicate and set clear expectations. As an employee, it is your responsibility to seek clarification when you are uncertain.

We prioritize tasks with the high/low priority, urgent/not urgent punnett square.

high:low:urg

Bouncing back when the ball gets dropped -KRose Marketing

A lot of times as a business owner I find myself hanging out in that High Priority/Urgent square. As an employee or team member, it’s your job to ask your employer what he or she recommends for putting projects in that most important square. Expectations must be clear, but if follow up is needed, it needs to be asked for. Unfinished or uncommunicated tasks might fall by the wayside if the employee who was assigned the task doesn’t speak up about their questions or concerns. You might not understand why a task is urgent, but you have to trust that if someone says it is urgent, they have a reason. When I assign a task that needs completed by Friday, I expect my employee/contractor/team member will do everything in their power to get it done by Friday. If they need something from me, I do the same.

Miscommunication and unclear expectations are a headache, but they are fixable. As a business owner you can work harder to be clear and keep the lines of communication open. As an employee, you can ask more questions and request more details when needed. But when a team member isn’t hungry to succeed, this isn’t a teachable skill, it’s an innate character trait. You can’t force another person to be motivated and dedicated. When you’ve exhausted all efforts of clear communication and balls are still consistently being dropped, it’s likely time to find a new employee who has a stronger drive to succeed. As an employee, if you’re unable to motivate yourself and don’t want to take blame when the project flops, this probably isn’t the right role for you. As an employer, what are you supposed to do when this happens? Sometimes it’s best to adopt the method of hiring slow and firing fast. I know, it sounds extreme and when you’re just starting out in business, you might think I’m crazy. But when you get to a point in your business where people are applying for positions often, you can’t waste your company’s time by holding on to a lackluster employee.

Bouncing back when the ball gets dropped - KRose Marketing & Consulting

Find the lesson learned

How do you prevent this from ruining your progress? I know as a business owner there are opportunities to excel and opportunities to learn. When the ball gets dropped and there is miscommunication, you have a great opportunity to learn. Sometimes when the ball gets dropped, I need to realize I was at fault. In that case I take the blame, apologize, and move forward. You can’t let it eat you up. Remember, nobody is perfect, which is great because perfect is boring.

There are times, however where a ball being dropped could significantly affect your business. It’s important to understand when your company is going through growing pains the ball will get dropped and you move forward, trying harder to do your best the next time.

As for those rare employees who aren’t hungry for success, unfortunately, this isn’t something you can teach. You cannot teach hunger. If you have a team member who isn’t hungry and it continuously affects your progress, you have to learn how to know when to let this person go. I know, firing isn’t fun. I would absolutely prefer to hire a team that sticks around for years and years, consistently reaching their goals and moving projects forward. But that isn’t always realistic. Someone might apply for a job at your company with the best of intentions, but they don’t ever light the fire to succeed and grow the business. When someone drops the ball and doesn’t complete projects or doesn’t represent your company well, this is where hiring slow and firing fast comes into play. Use careful, tedious discretion throughout the hiring process. Look further than a resume and cover letter. Actually contact references and ask the right questions to find out if the applicant is highly motivated and an effective communicator. Often these occurrences are hard to predict. But very thorough interviewing processes can help weed out some of the bad eggs. You can have a productive team with a bad egg who throws off your goals. When the person holding you back moves on, most likely, your team will become more productive, absorbing the work of that team member until they are replaced.

I know when balls get dropped in our company, it is most often because of communication and it is a constant battle. My team lives all across the country and we can’t all meet in the office on a regular basis since we are in several different states. We do weekly Zoom meetings to discuss our current projects progress, next steps, and questions team members have. As a business owner, I simply receive too many emails to stay on top of them all — from employees, potential and current clients, and more. I have to be very conscious about the time I spend reading and responding to emails and clarifying project requirements. We use Asana, and we love how it keeps our projects in the air. It allows us to assign deadlines to teammates, check in on each other’s progress, and hold one another accountable. I expect my team members to be held accountable and I hold them to this standard.

We have a video on YouTube to help you navigate Asana if you think it will be beneficial for your team. I highly recommend it for teams of any size. 

Download our Success Guide to set goals, get organized, and level up your business.

If you have had the ball dropped, I would love to know how you overcame that and what is the lesson you’ve taken away from the experience

How to bounce back when the ball gets dropped - Why I use the
How I use Asana to Stay on Track in my Small Business - Do you feel overwhelmed and disorganized in running your business by yourself or with a team? We are sharing ways to keep each other accountable. - KRose Marketing & Consulting
What to do when you disappoint your customer

 

Why I Hate Facebook

I want you all to know it is absolutely OK if you get sick and tired of Facebook. Yes, it’s one of the best places to market for your business, which means you have to be on it almost daily. Of course it’s OK to wish social media was different. It’s fine to wish social media was actually more social. Don’t feel bad if you get tired of the endless game to achieve engagement and get likes, when it really doesn’t matter all that much. I wanted to tell you the reasons why I hate Facebook, but have learned to utilize its strengths.

[youtube https://www.youtube.com/watch?v=dFMh-Ljw8NM&w=560&h=315]

We forget to be social

We use Facebook for Business over at KRose Company and it has been the best source of advertising and the number one thing that moves us forward. I’d even consider myself a Facebook expert at this point. I’ve given lectures and workshops on it, and I use it everyday. But Facebook is supposed to be a social media platform. But I think we often forget or misconstrue the social aspect.

When was the last time you went to a friend’s profile and posted that you were thinking about them and hope they have a great day — for no reason — not because it’s their birthday or something major happened, but just because you’re thinking of them? When was the last time you didn’t stop to think, “What will people think I share this?”, and just shared what mattered to you anyway?

Facebook is an incredibly powerful tool. I’ve been blessed to visit five continents already in my lifetime and I can share my travels with my family and friends online. I can also keep up with the people I met all over the world without handwriting them letters or sending them emails. They know exactly what I’m doing on a week to week basis. They can watch the success of my company. They can watch my extended family grow. They can watch as I move on from college to my career and eventually when I start a family. They can do that all from a click of a button. Facebook has given us something no other platform has given. But we get so wrapped up in every like and comment, that we forget what’s important in life. We should be sharing what is true to us.

Take some time to be social and engage. Ask questions, tell your friends you care about them, stay in touch for the sake of friendship, and use Facebook for its true purpose: fostering relationships.

It can be addictive

Facebook has been proven to trigger addictive natures of people. We get a natural high everytime we get a notification for a like or comment. We get an even better natural high when a message or new friend request comes in. 

Many people begin to measure their self worth based on how many likes their profile picture gets or how many Facebook friends they have. The truth is, though, the best friendships and relationships are not seen on the platform.

Facebook gives us endorphins that are addictive, leading us to constantly check our newsfeeds and notifications. We tie so much worth into likes. People scroll through Facebook without being fully conscious of what we are doing. Stop putting self worth into likes. If you like the picture, post it. If you enjoyed the video, share it. It doesn’t matter what other people think about it or how many likes it gets. It matters if you like it and if you care about it.

Facebook is a time sucker

I know that it’s important to keep up with social media to run a successful business, and to post often. In the KRose Marketing Group (which you should join, by the way), we post five times a day. But I promise you, we definitely don’t physically post five times a day in real time. We schedule those posts through Buffer and step away. I strongly discourage people to have their notifications turned on. Everytime your phone lights up, you lose attention span for whatever it is you’re working on. When you get to your phone, it will be fine. Don’t allow your phone to light up everytime someone likes your picture. You’re just feeding a bad habit.

 

It creates a comparison game

I hate this so much. I hate when small businesses that are starting out will say “I don’t know why my business is not like yours.” My heart breaks for them. I have spent three long, hard years hustling away and I have lied to them on social media. I have not told them the rough parts. The nights I cried and wanted to quit. The exhausting all-nighters I’ve pulled working on projects, and the weekends I’ve missed hanging out with my friends. I don’t post about the social life I’ve left in ruins.

Social media is a highlight reel. On Facebook it’s ridiculously easy to compare our beginning to someone’s present. Remember you’re at a different stage. You have different goals. Success looks different to you. Stop comparing. The only person you can be better than is your earlier self. Are you a better person today than you were yesterday?

Yes, I believe in role models. Who do you want to be like because of their character, not because of what their business looks like, but because of how they’re serving the world and how they’re helping people become better?

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You cannot compare yourself to someone else’s highlight reel. It’s easy to think you’re the only one who doesn’t have their life together when all you see is the wonderful moments your friends and family are sharing. You never know what is going on behind the scenes and nobody’s life is as picturesque as they make it appear.

The only thing we know is our own, personal story. If everyone threw their problems into a pile, you’d run and grab your own out. We are given our particular friends, family, and relationships for a reason. Those things they share on social media are the highlights. It’s not the everyday, real life. Remember, we can be happy for someone without feeling jealous. Don’t get caught up in the lies. Use Facebook to be social and foster your most genuine relationships. Use it to build your business and to share your life with an online scrapbook.

Sign up for our Small Business Accelerator Challenge to receive daily actionable items to apply in each aspect of your business. 

3 Mistakes Small Business Owners Should Avoid

3 Mistakes Small Business Owners Should Avoid

Small business owners are constantly making choices in their journey. It’s inevitable along the way you will make some mistakes. I’ve made plenty and I see other people making preventable mistakes on a regular basis. As we roll out KRose Small Business Accelerator, I wanted to talk about three of the mistakes I see small business owners make so you can avoid them.

They compare

I hear and see this a lot in my journey. I’m guilty of it all the time. It’s so easy with social media to compare our start with someone who has been in business for a long time. The real you is not an accident. Where you’re at, what you’re doing is on purpose and there is a plan for you in your journey. If you get caught up in the comparison game, you’re never going to be satisfied. You’ll always be disappointed. I want to let you know it’s completely OK to unfollow someone on Instagram, unfriend someone on Facebook or unsubscribe from an email list if it is causing you internal doubt. I struggle with this too. I’ll see people on social media and ask myself why am I not at that point? Why is my business not making that kind of money? Why do I not have the same time freedom as them? But then I’ll find out they started their business 12 years ago and I have to remember I’m only 3 years in, I shouldn’t  be at the same level they’re at. They’ve been hustling for 12 years. I want to remind you comparison is the thief of joy. If you struggle with comparison it will really hinder your business. If you find yourself comparing I give you permission to unfriend, unfollow, unsubscribe.

They use bad social media practices

Cold messaging. I don’t know why this is still a common practice. If you send someone a message and you haven’t talked to them in years, they’re not going to want to purchase from you. It is so important to stay up-to-date on social media practices. If you feel slimy doing it, don’t do it. People will purchase from you because they like you and want to do business with you. I’m not sure if you’re overwhelmed with social media, but it can be very overwhelming. I’m blessed with an incredible, expanding team. (You will see in June we are getting some new team members!) But I still spend 10-15 hours a week learning social media practices. The Instagram game just changed. If you’re on Instagram and haven’t joined Acceleration Nation, I highly recommend it. I’ve been studying Instagram’s evolvement this week and we’re going to completely change our plan for June.

They stop educating themselves

I listen to about 3-4 hours of podcasts 7 days a week and watch probably 2 webinars a week. If you’re going to be a small business owner in this changing world you either have to do what I do and spend hours watching webinars, listening to podcasts, and reading books. Or you can find someone you trust to listen to their research of the changes. You need to be up to date. Find someone who is teaching and can educate you. If you don’t have time because you are working a 9-5 and hustling your business in your free time, it’s OK! If you’re thinking, “3-4 podcasts a day? I don’t have time for that.” That’s OK! But find somebody who is doing those things and listen to them.

It is my mission to help small business owners succeed. Part of reaching success is overcoming avoiding the pitfalls that might slow you down along the way. Remember to sign up for our brand new membership website KRose Small Business Accelerator and become part of the Acceleration Nation!

Join KRose Marketing Acceleration Nation to Transform your Small Business

Join KRose Marketing Acceleration Nation to Transform your Small Business

I want to talk to you about something I’m very excited about and have started to see that excitement grow with participating small businesses. I think you’ll be amped about it, too. Recently my team and I were brainstorming ways we could serve small businesses better and came up with the KRose Marketing Small Business Accelerator, which is our new membership site. Upon joining, you will be part of the KRose Acceleration Nation, your newfound ‘tribe’. You will learn how to speak to your ideal customer, take the leap from side-hustle to full-time career and a whole lot more. Don’t miss out on this amazing opportunity to grow your business with actionable items you can begin applying now.

When you join KRose Marketing Small Business Accelerator, you will be able to participate in three monthly marketing strategy trainings. You will receive a set of stock photos you can use each month for beautiful social security media images and you will be surrounded by a support team of hustlers like yourself.

I want you to be part of the minority of small businesses who actually make it. I want you to get your creative juices flowing about how you can solve your ideal customers’ pain points. I honestly think there is room for everyone in the marketplace. I believe the more creative energy going around, the better. It makes me happy to see other business people succeed. I thought, what better way to encourage other small business success than to start a program like this one?

If you are exhausted from feeling like you’re working dozens of jobs with no time to breathe, you are going to love the KRose Marketing Small Business Accelerator. I know you are ready to learn high-level marketing skills you can master now to accelerate your business and I want you to be a member of our tribe.

Join the KRose Marketing Group if you haven’t already. This is another place to surround yourself with other hustling small business owners who want you to thrive.