We love when our community asks us questions. We wanted to put some of the most asked questions in one spot for your convenience.
What does a valuable opt-in (freebie) do for my business?
Utilizing a valuable opt-in allows you to turn followers into paying customers by getting them off Instagram, Facebook, or Pinterest and giving them a second touch point of contact. Opt-ins give you security by getting people on your email list in case social media were ever to disappear. We are renting our spot on social media; we do not own those followers. When we can get followers off of social media and onto our email list, it takes your relationship to the next level. The know, like, and trust factor is stronger, but also they now are on the email list that I own. A valuable opt-in offers a solution to a pain point of your ideal customer. It allows them to go from follower to being on your email list, which improves the relationship you have, and makes it more likely they will become an ideal customer.
What does a valuable freebie look like?
This answer is really specific to you and your business. Valuable freebies should have actionable items that your ideal customer can do in the next 30 minutes to move their business forward. The biggest hangup I see is that most business owners use too wide of a range on their ideal customer. Instead of envisioning one person walking into a room, they are either looking at who they’re currently serving or they’re looking at a crowd of people. To make a valuable opt-in, you need to envision one person walking into the room. This is the person who your products/services are best suited for, who may not be the person you are working with today. So who are your products best suited for? The reason we narrow that down so specifically — by age, gender, income, family life, hobbies, etc. — is because what you provide in value to a single mom who is 40 and makes $40K a year is vastly different from what you’d supply a recent college graduate in their early 20s who is recently married with no kids and makes $100K a year. A valuable freebie needs to be something actionable you can give your customer that solves an immediate pain point, something that is keeping them up at night. If you don’t have your ideal customer nailed down, it’s very hard to give a valuable freebie to them. One of our most popular opt-ins is the monthly success guide.
How do service-based businesses grow when the service you provide relies specifically on you?
I’m a big believer that we can no longer only trade hours for time. When you’re in a service based industry, you have to outsource. You might not outsource the thing only you can do, but there are a lot of things that someone else can do for you. Someone else can answer the phone, send emails, or post on social media. Someone else can package your product, proofread your product, ask for testimonials, all of these things. If someone else can’t do those, if you’re running all the aspects of your business, someone else can clean your house, do your laundry, cook your meals, watch your kids. It’s very tough to get ahead and to have a booming, successful business when you’re simply trying to trade hours for time. What I encourage my customers to do is to look into affiliate income — income that works while they sleep. Share products you love and get an income from that or join a tribe that helps generate an income. Think about the “one to many method.” How can you change your protocol from one to many? Finally, I recommend doubling your prices. If you feel like you’re running out of time in the day, your prices are certainly not high enough.
How personal should I get with my business social media to show ‘behind the scenes’?
I say this is the comfort level question. How comfortable are you showing the behind the scenes? I want to remind you is the more your customers know, like, and trust you, the more they see your flaws, the better your business will be. I don’t mean you need to go online tomorrow and post every flaw you have for the world. I don’t recommend that, but your audience wants to know you’re human and you don’t have it all together because that is relatable. Perfection is not obtainable or relatable. When you can show your followers the human side of your business, they will love it. It also allows them to know your “Why.” Why are you doing what you’re doing? If they believe in your “Why” they are going to buy in to your service or product ten times quicker.
How much should I price my product/service?
I can almost guarantee your price is too low. I would like you to double your price tomorrow and see what happens. I discourage you from comparing your prices to your competitors because everyone’s life is very different. I want you to take the hours in the month you want to work. If you want to work 4 days a week and you want to put in 8 hours a day, that is 32 hours a week, and 128 hours in the month. If you want to get paid $55/an hour you can’t just stop there. Now you need to find out the overhead costs — do you have an office? Do you use printer ink? Do you use Active Campaign? Do you have LeadPages? Do you have a designer? Do you use fuel to get to the meetings? Then you have to think about everybody on your team who is going to be interacting with this project. Do you have an onboarding meeting? Do you have a bidding process? Do you have In person meetings? Do you have someone who is reaching out about testimonials? Do you have someone who is going to proofread the work? You need to add up all those hours and calculate in all the fixed-cost expenses for running your business. Figure out how much that all costs per hour in your ideal month. Then you need to add on a profit – 10, 20, 30 percent profit margin. Lastly, you need to add on things you’re not thinking about today. Are you traveling to meet with them? Do you have to stay overnight in a hotel? Add that up. That’s how you price your product and service.
The biggest mistake I see small business owners make is pricing their product at what they want to make in their pocket at the end of the day. But what they forget about is the email service, website, time, bidding process, meetings, the email asking for a testimonial, the design program they’re using. You’ll never be able to scale your business the way you want to because you’ll always be playing catch up. Talent and demand also plays a role in pricing. Your prices are not high enough if you have higher than a 50 percent success rate on your bids. If you get more than 50% of the bids you sent out, you need to raise your prices.
What’s the difference between a Facebook page vs Facebook group?
A Facebook group is more intimate than a Facebook page, but you should start out with a page first. Groups allow you to cultivate more community and welcome new members. We like to see it as the next level. Our page is the first level — let’s get to know KRose — and our KRose Marketing Group is the next level. The beautiful part about a Facebook business page is that you can run Facebook ads. I think every business owner should utilize Facebook ads. You can reach people who are not already following your page. If you have a group, I recommend your group be private because you want to open the doors for people to ask tough questions, and if it’s public, they won’t. On the other hand, in a private group, you’re not reaching new customers, but just preaching to the choir. As a business, it’s really important we are growing. The nice thing about Facebook pages is that you can reach new customers, run ads, and it gives you more scheduling options. I highly recommend every business owner have a Facebook business page. I know Facebook has been cracking down even more than normal on people who are selling on their personal page. If you’re going to have a group, you should post in it frequently. It’s a lot more work than most people realize or are prepared for. It doesn’t do you any good if you just have a Facebook group but aren’t cultivating that community by asking questions and reaching out. Invest time in a page first, then move onto creating a group.
Trust is something that must be earned in every relationship whether it’s family, romance and even business! Consumers are bombarded with hundreds of marketing messages a day through social media, television, the internet, billboards and more. On any given day they might see ads for three companies that are exactly like yours; the same products/services, the same price and the same accessibility. What is going to set your business apart from the others? Our simple suggestion, authenticity!
Authenticity is defined as “not false or copied; genuine; real.” It is to represent, “one’s true nature or beliefs; true to oneself or to the person identified.” It can be scary to show your true self especially in business. People get hung up on presenting perfection, but perfection isn’t real, and your customers know that. You want to create a brand that stands for something, a brand that consumers are proud to support! Read below for a few tips on how to present a genuine brand to your consumers.
The new age of consumers are smart, they can smell a deceitful marketing message from a mile away. Be transparent with the facts about your products and services because your potential customers have a wealth of knowledge at their fingertips (Google). They can easily find the facts, so you want to be the person who provides those facts! Does your vitamin B12 supplement really help people lose weight? Or does it give people the energy they need to make it to the gym? Define the differences so customers know what to expect because if it doesn’t go the way you market your product, they will lose trust in your business.
Connect with Customers
Use your social media as a tool to connect with people not just make a sale. Be someone that consumers can relate to. Show the ins and outs of day to day business and not just the good stuff. Show the not so glamorous side of things. Be honest when mistakes are made and share the story of what you learned from these mistakes. It’s pretty simple, just be a human that other humans can connect with. They will gain trust in you and that is what creates returning customers and customer referrals.
Share Brand Values
We’re not saying to get all political on your consumers (that’s a no-no) but you should have brand values and do things that enforce those values. For example, a brand value might be treating children with respect and speaking out against child abuse. Share petitions that help create harsher punishments for those who harm children. Run a campaign or start a Go Fund Me to help local children. Donate a portion of proceeds to back up the cause. Show consumers that you don’t just stand for a value, but you are going to put your money where your mouth is and make a change!
Authenticity should be your guiding compass in business in order to gain the trust of consumers. Never force something in your personal life or in your business practices that doesn’t feel genuine because people will sense that and pull away. Own up to it when you make a mistake and give your customers a sincere apology. They will appreciate it, and this will make them comfortable continuing a relationship with your business because they know that if a mistake is made, you will go out of your way to make it right.
Authentic marketing is the key to success in today’s world. By following these rules your following, your customer base and your business will grow from there. We know that creating an authentic brand is easier said than done that is why we are here to help you navigate the tough decisions and to create a brand that you and your customers can be proud of. If you want to keep up with the latest marketing trends be sure to join our email list to stay up to date and be the first to know when we send out our latest tips and tricks!
For a very long time, I thought everything had to be perfect. Before I presented a project to a client or to the world via Facebook or Instagram, I wanted it to be absolutely perfect. By perfect I mean 100 percent flawless. Every spelling error needed to be fixed, all the punctuation double checked, all the formatting and grammar had to be perfect.
I quickly had to realize that done is better than perfect. This doesn’t mean I can be lazy. There’s a big difference between imperfection and laziness. But if I don’t follow “Done is better than perfect,” I can get so caught up on perfecting everything that I never finish the project.
I use the high priority, low priority, urgent, not urgent punnett square. I keep this in the back of my mind with each task I assign a team member and every assignment that comes on my plate. My natural tendency is to put everything in the high priority/urgent square. I have to remind myself that some tasks can fall into other categories. Not everything can be done right away. I also have to remind myself to celebrate the small wins.
So, how do I let little moments fuel me?
Celebrate the small wins
As a high strung personality, I want to continuously go, go go, and my tendency is to forget to stop and celebrate. When I have everything in high priority/high importance, I feel anxious. I make every single thing a big deal — every email, text, call feels like it needs to be taken care of immediately. When I think like that, I can’t ever let myself relax.
I have to tell myself, OK, that blog got recorded. I accomplished that task. I need to take 5 minutes and be proud of that instead of moving right on to the next blog and being frustrated that I don’t get 5 blogs recorded.
Letting little moments fuel me means that I am taking time to stop and celebrate success. When I get a blog recorded I’ll listen to my favorite song on the radio before I listen to the next one. (I know I talk about not listening to the radio, but because I’m about halfway through writing my book, I have stopped listening to audiobooks and most business podcasts so I can be truly creative in my own way and not in someone else’s way.)
It means letting some things wait until tomorrow and letting other things wait until next week and being OK with that. It’s important to communicate with my team what can wait and what can’t wait. But what causes me the most anxiety is when I put something in high priority/importance and someone in my team doesn’t. Then I’m wondering why they didn’t just stop everything and do it right then. It’s because they put it in a different category, which goes back to communication.
Remember the positives
I have a folder of kind words people have sent me about how I have impacted their business or their lives. If I’m having a really frustrating day, I’ll often look at them and read through them. It’s easy to forget the positive remarks. I can have 100 people give me feedback and if one out of 100 is negative, I remember that negative feedback. But I strive to hold on to the positive feedback now. I make sure if I’m having a negative or frustrating day and need some little moments, I look at those kind words.
I also ask for encouragement from the team. If I’m doing something that I’m not feeling the best about, I might send a message to my teammates and say, “I’m needing some support, are you liking this project? Do you feel like it’s going well?” Their support gives me an extra push and I have the momentum to keep going to the next project.
Download our Monthly Success Guide to stay organized and move your business forward. And don’t forget to check out our new YouTube channel for the inside scoop on how to grow your social media following, hacks for busy entrepreneurs, and a heck of a lot more.
My name is Amanda Radke, and I’m a cattle rancher, wife, mom of three, writer, speaker, children’s book author and collector of cool graphic tees.
My website — www.amandaradke.com — launched in March 2019 with the release of my second children’s book, “Can-Do Cowkids.”
I’ve been freelance writing and speaking at agricultural events for the 13 years now, and you might recognize my name from my blog, BEEF Daily, at www.beefmagazine.com.
Throughout my career, projects typically came my way through word of mouth. I wanted to find a better way to promote my communications work, so that’s what prompted me to create my own website, which now houses my speaking topics, schedule, classroom programs, and of course, the western gift boutique!
With the book launch, I decided to add inventory to my website to create a fun shopping experience for folks checking out my books. I wasn’t sure what people would gravitate towards, so I simply curated a collection of western gifts and clothing items that I personally loved and hoped for the best.
Turns out, people were really digging my graphic tees, ag-themed greeting cards, coffee mugs, tea towels and farm animal toys! I continue to add more inventory to the site all the time, and honestly, it’s really been a fun, rewarding and creative outlet for me outside of my writing work.
And while graphic tees are the BOMB (they are comfy, cute and send a strong message), my true passion is in promoting agricultural literacy with my children’s books. I’m currently working on my third book project with my talented illustrator, Michelle Weber.
Together, we plan to continue this important work of sharing accurate agricultural stories, and we are now seeking commodity groups to partner with in this endeavor. As an example, our third book is a collaboration with Georgia’s peanut farmers, and I can’t wait to share it with all of you! If your agricultural organization might be interested, please email me at email@example.com!
I want to give a big thank you to KRose Company for the opportunity to share my story! I would love to connect with y’all online! Friend me on Facebook or follow me on Instagram at @amandaradke. I would love to meet you!
Jessica Hanson is an incredibly talented jewelry maker that has refined her skills to bring people pieces of jewelry that speak to them. It was SO hard for me not to want to buy every little piece. I saw a lot of her work on instagram and knew we had to collaborate because pieces like these need to be seen! Check out Jessica’s story below!
From Jessica Hanson, JRock Jewelry :
So my story starts back in highschool when I took a jewelry class from an amazing person that helped me decide which path I was going to take towards my future. Granted, I took a little bit of a scenic route to get to where I am now, but here I am. I confided in my teacher one day that I felt like I had to make one of two choices. Go to school to be an X-Ray tech like my family hoped I would for a stable career path or face my fear of telling them I wanted to go for Goldsmithing and jewelry design. Her answer was simple and I still remember it to this day.
She said I could take the road where I knew I would be financially set and risk wondering whether I would be happy with my choice or I could take a chance to do something I was passionate about and not be certain of what kind of living I would make from it. After that i knew what I had to do. Fast forward to 2 years ago and several odd jobs that paid the bills, I left a stable career in a high end jewelry store that I had been at for several years. My husband was offered an opportunity we couldn’t refuse and I was going to be able to stay home with our two small children. After months of being at home I knew it was time to start my own business. I was tired of scrolling through social media and seeing all of these people I followed that were living out their truths and creating these amazing pieces. It was literally eating away at me that I wasn’t creating or using my talents I so enjoyed. I had loved my job at the jewelry store for several reasons but I still felt like a part of me was missing. When I started making my own jewelry again, the love and support of the responses I received just baffled me. I can honestly say the last year of my life has been the most trying yet transformative I have had.
I can’t explain the feeling of creating something for someone and seeing the joy it brings them. Every day I am inspired more and more to show my two little girls that they can make their own way in life and enjoy every moment along the way. All I want for them from this life is to be able to make a life for themselves that brings joy and passion to them. The love and support my family and friends have shown me so far has been tremendous and I could never thank them enough. I hope I can continue to create, learn, and grow until it is no longer a possibility. It’s a cliche but life really is so short and why wouldn’t I try to be the happiest while doing it.
Be sure to check out her Facebook page: JRock Jewelry and IG @jrockjewelry
She even gave us a discount code! Use code KROSE15 for 15% off!
S.M.A.R.T goals are easy to measure and seemingly easier to obtain. Setting goals is a crucial element in being a successful person — in business and in life. But simply writing down a goal isn’t enough. How many goals have you set this year, and how many have you actually accomplished? Don’t beat yourself up for not knocking all your goals out of the park. If this is the case for you, you might not be setting S.M.A.R.T. goals. S.M.A.R.T goals bring structure and organization into your objectives. Often our goals can be vague and hard to monitor. When we aren’t setting goals intentionally, they’re very likely to fall to the wayside. What are S.M.A.R.T goals?
Specific (simple, sensible, significant)
What are you trying to achieve?
What do I want to achieve exactly?
What are the limitations?
Why do I want to reach this goal? Are there alternative ways to reach the same objective?
Measurable (meaningful, motivating)
This means you can identify exactly what it is you will feel, hear, and see when you reach your goal. You break down your goal into elements that can be measured and require concrete evidence.
Achievable (agreed, attainable).
You must investigate whether a goal is realistic and acceptable for you. This means you need to weigh the time and effort your goal will require and if it fits into your profit and costs model. If you don’t have the time, resources, and skills to reach a goal, you’ll be pretty sad when it doesn’t go according to plan. It’s OK to let go of a goal if it genuinely can’t work out. Find a goal that is attainable and follow the other S.M.A.R.T suggestions.
Relevant (reasonable, realistic and resourced, results-based)
Is the goal you set relevant or does it just sound good? You have to decide what is relevant to you, your business, your skillset, and personality type. If you currently lack the skills to achieve this goal, set smaller goals to develop your skills in this area. Ask yourself again why you want to reach this goal.
Time bound (time-based, time limited, timely)
Make strict deadlines for yourself throughout your goal making process. Deadlines motivate us, but they’re only successful if properly followed. Tell your team and an accountability partner what your time frame is and have them check in with you. Be realistic with your schedule or you’ll fall to the same troubles as an unattainable goal.
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