February has been a Facebook focused month for us in the KRose Marketing & Consulting community. We started out with a blog post on Our Favorite Facebook Business Page Tools & Tricks. Our digital marketing expert Jamie Hawley runs down the basics of how to schedule or draft a post, edit photos on Facebook, find out where likes come from, know when fans are online and know which posts work for you and your followers.
In our most-viewed blog 5 Steps to Cultivating Community we addressed everyone’s frustrations with the new Facebook algorithm changes. The biggest takeaway: you must cultivate a community on your business page and group in order to stay relevant.
Here’s a quick look at the tips to cultivate a community
Show up consistently everyday (or almost everyday)
Post content that leads to movement
Give your audience a taste of the pie, leaving them wanting more
Provide value (Give, Give, Give, Sell)
Page visitors should be able to scroll through pages & pages of content
We created this logo and an image of their brand for Harris Show Cattle, LLC. They put a lot of love and hard work into each of their calves and they spend many hours in the barn with each of them after weaning. They are so great! We loved helping them create a logo!
“The KRose team went above and beyond for us. I had an idea in my head and they created exactly what I was looking for! They were willing to make changes and work with me until I was happy! They were very professional and easy to work with. I highly recommend the KRose team and I will use them in the future for any other marketing or web design needs.” -Kacey Harris @kharris43013
Thanks for the kind words Kacey! We loved working with you, too.
You can build and foster a community where people can connect, establish and maintain close relationships.
You can learn more about your target audience through direct feedback and interaction with your audience. You can learn from them by observing how they interact with you and listening to what they have to say.
You can show your company’s humanity. People buy from people, not products. Customers will purchase from you when they can know, like and trust you. On your Facebook page you have the opportunity to share your authenticity, including your struggles.
Your competition already has a Facebook page. Of course we don’t want you to get too caught up in what other people are doing. But if they are easier to find than you, chances are your ideal audience will stop at your competition and stop looking. You want to be found in their Google searches.
You get exposure. Once someone has liked your page, you can reach them through posting.
On February 15 we had our first KRose Marketing Round Table Coffee Talk at Cold Smoke Coffeehouse in Bozeman.
It was a great opportunity for everyone who attended to grow their businesses and network. Thanks to everyone who came!
Next we tackled Facebook Pixels: What They are and How to Use Them on the blog. Facebook Pixel is a free tracking code that you install on your website. It’s free, easy, and only takes five minutes. You can start gathering data for up to 180 days once you have it installed. Check out the blog for a step-by-step tutorial on how to install and use Facebook Pixel.
After discussing pixels, we thought it would be a good time to discuss Why Facebook Ads Matter. In a world where advertising and limitless information constantly surround us, it’s not easy for a small business owner to stand out against the noise. But there is a way you can advertise and reach your ideal customer without wasting tons of money (hint – it’s Facebook ads.) Facebook Ads allow you to know exactly where your advertising dollars are going.
Create Shareable Content: Compel your audience to share your content by focusing on what is relevant to them. The content should be designed in a way that if your followers share it, they will look impressive to their followers.
Include a Call-to-Action: Ask your audience to engage. Tell them to to share the post if they found it valuable
Mix Up Content Types: Try to mix three videos – two live and one regular – into your schedule. Your visibility and engagement will naturally increase.
Use Facebook Live Often: Find your voice through persistence and practice. Your ideal audience will grow to know, like, and trust you.
Drive Traffic from Other Sources: If you are utilizing multiple social media platforms, you have the opportunity to drive traffic to your Facebook Page through these other mediums.
Test out Different Posting Times: If you aren’t getting engagement, you might be posting at times your audience isn’t online. Test out different times of the day — including outside business hours. Track your stats to discover when are the best times to post.
Repurpose Content: When you can learn to master this concept, content creation will become a much more tackleable task.
This month we got serious about Live Trainings with two informative lessons on Knowing What to Post and When to Post it – Making the New Algorithm Changes Work for You & Time to Turn Facebook Likes into Paying Customers.
The training videos will keep coming, so keep an eye on our Facebook Page and Group. What’s in it for you?
Facebook Business Page Tips Learn to make the new changes work for your Facebook Business page, how important it is to have one, and why you should stop using your personal page.
Make It A Smooth Transition Worried the new algorithm will affect businesses who extensively utilize Facebook for outreach? Your worries will disappear with these tips.
Answer Your Questions Live This is not a pre-recorded training. Join me LIVE so I can answer whatever questions come to your mind right then!
If you’ve been following our content this month I hope you learned a lot and feel more comfortable with adapting to the new Facebook Algorithm changes. We will continue to keep you up to date on how to achieve engagement and cultivate community. You can check out some of our favorite tools we use behind the scenes daily to continue to grow and reach our community. In March we are going to go deep into Instagram. If you have concerns about how to market your business on Instagram, write them down. We will have another Q&A where you can receive real time answers to your most burning questions.
If you’ve been following us over the past few weeks, you know that the Facebook Algorithm has changed and small business owners must adapt in order to keep their audiences. You can read more about the nitty gritty algorithm details here, but today we are going to focus more on how to write engaging content. I know some of you are still worried about engaging with your followers better, but this list will help you feel more confident in your adaptability. I’ve compiled a list of 7 Ways to Write Content that Leads to Engagement.
1. Create Shareable Content
Compel your audience to share your content by focusing on what is relevant to them. You want followers to stop scrolling to view your content and feel motivated to share
it. Create videos, graphics, blog posts, etc. that will stand out in their news feeds. The content should be designed in a way that if your followers share it, they will look impressive to their followers.
2. Include a Call to Action
Flat out ask your audience to engage. Give them an invitation to share the post if they found it valuable. Something as easy as “If this speaks to you, share it with your friends and family.” Think of topics that naturally require action. If you share valuable content, you don’t need to overthink your call-to-action. But make sure to include as least one! Pose a question; ask followers to make a choice.
3. Mix up Content Types
It’s important to include Live and Regular Video into your content mix. If all you post is text and graphics, you’ll quickly bore your audience. Try to mix three videos – two live and one regular – into your schedule. Your visibility and engagement will naturally increase.
4. Use Facebook Live Often
This ties in with mixing up content, but it’s important enough to focus on twice. Try out one live broadcast a week, and ideally plan your broadcast in advance. Find your voice through persistence and practice. Your ideal audience will grow to know, like, and trust you. They will develop an interest in the personal side of your business, which will encourage them to follow you more consistently.
5. Drive Traffic from Other Sources
If you are utilizing multiple social media platforms, which we highly recommend, you have the opportunity to drive traffic to your Facebook Page through these other mediums. When you have developed your email list, you can use repurposed content from your Facebook posts and link your subscribers back.
6. Test Out Different Posting Times
If you aren’t getting engagement, you might be posting at times your audience isn’t online. Test out different times of the day — including outside business hours. Evenings and weekends tend to be good times to target people who have full-time day jobs. This might not be true of your audience, so try out many different types. Track your stats to discover when are the best times to post.
7. Repurpose Content
We talk in depth about this topic on our blog post Repurposing and the Value of Saving Time. Make sure to check it out! When you can learn to master this concept, content creation will become a much more tackleable task. A quick example of how to repurpose content: Let’s say you are a photographer and posted a Live Video about how to prepare for a photo session with a professional. You can then use that information to create a blog post, multiple social media posts, and screenshots from the video highlights.
Did these tips help you out? Which ones are you going to implement in your social media marketing plan? Join the discussion in our KRose Marketing Group on Facebook and keep everything organized with our Social Media Toolkit.
In a world where advertising and limitless information constantly surround us, it’s not easy for a small business owner to make their products/services stand out against the noise. Believe it or not though, there is a way you can advertise and reach paying customers without throwing copious amounts of your money out the window—by using Facebook ads.
Facebook is a powerful, powerful tool because of its targeting ability and the amazing data it provides. When you create an ad on Facebook, you have several options: you decide how much money you want to spend, when you want to shut it off, the audience you want to target, and even your goal for the ad (engagement, clicks, conversions, etc). I don’t know about you but when I create a newspaper or magazine ad, I don’t have that kind of control.
Facebook ads allow you to choose exactly how your advertising dollars go to work. You choose who you want to see your ad based on people’s interests, location, age, and even the websites they have visited. Facebook will break down each ad, and tell you the cost of every link click and the certain dollar it’s costing each click/conversion.
But most importantly, if the ad is not working like you want it to (individual cost is high, audience is wrong) you can turn that ad off before you’ve spent all your budget! It’s as simple as that. If you’re not utilizing this valuable data Facebook ads can give you, you are hindering your business’s ability to grow.
Now, let’s get something straight pressing the “Boost” button is NOT the same as running an ad! I will repeat, DO NOT PRESS THE BOOST BUTTON. If you have a post that is doing really well and you would like to increase its reach, create the same post in ads manager (it makes it really easy and gives you the option to use a post already created). This way you can choose your audience, and make your money work the way you want it to.
If you want to utilize Facebook ads even more, I strongly suggest you apply the Facebook pixel to your websites, landing pages, etc. so Facebook can track the people who are visiting your websites, what they are clicking on, and if they are converting or not. You can use this data to create an even more targeted audience, and ensure your money is being put to good use. Check out our blog post Facebook Pixels: What they are and how to use them to learn more on how they will truly make a difference in your ads.
Facebook Pixel is one of my favorite tools provided by Facebook. What is a Facebook Pixel, you ask? It is a free tracking code that goes on your website. It’s free, easy, and only takes five minutes. Once installed, you start gathering data for up to 180 days that helps you tailor your Facebook Ads to reach people who have visited your site. Even if you don’t have an ad campaign planned, compiling that information is going to be useful for you once you do move forward with Facebook Ads.
Let’s imagine you are a local Taco Shop owner with a Facebook Pixel on your website and you are trying to promote $2 Taco Tuesdays. You can create a Facebook Ad that will target everyone who has been to your website in the past month. The ad could say something as simple as, “Don’t forget it’s $2 Taco Tuesdays!” This is so much more effective than simply hitting that enticing “Boost Post” button. If you are using Google Chrome, you can install the Facebook Pixel Helper to assist you in the process.
Here is an easy way to understand the difference between using a Facebook Pixel to target your advertising versus boosting a post. With your Facebook Pixel you are able to reach people you know are already interested in you and your business. When you boost a post you might reach more people, but they are virtually random and likely don’t care about your business.
Production sales can benefit, too. Let’s say we put the Facebook Conversion Pixel on Lot 1. After the sale, you had 2-3K views on Lot 1. You can now create an ad like “You might not have bought Lot 1, but we are selling some semen and here’s your chance to own a piece of him.” You already know they’ve been to your website and they know exactly what you’re selling.
Along with targeting people who have visited your website, your Facebook Pixel will also help you target ads to people who have visited your opt-in page, but didn’t opt-in and people who visited your sales page who didn’t buy. You can also find new Facebook users who are similar to those who visit your website.
Once you have your Facebook Pixel setup, you can begin customly retargeting audiences.
Step One: Select “Tools” in your Ads Manager and then select either Audiences or Pixels
Step Two: If you selected Pixels, simply select “Create Audience”. If you picked Audiences, you can now select the “Create Audience” button to select “Custom Audience.” Then select “Website Traffic”
Step Three: Now you can create the type of audience you want.
Step Four: Select how long you want to track people. The default is 30 days, but you can choose up to 180 days. You can adjust the window from a minimum of 1 day to a maximum of 180 days. This means those who you are tracking will be kept in the audience for the length of your selected duration.
Step Five: The last step is to create your ad, customizing your audience to target.
If you haven’t joined the KRose Marketing Group on Facebook, the time is now! Stay in the loop on topics like these in our community where we share insights, tips, questions, answers and support each others entrepreneurial journey. For a free 10 Minute Facebook Audit, set up your appointment here.
I have talked about why you need a Facebook Business page a lot in the past, but I really want to drive home its importance. Social media is an amazing tool to reach your audience and there are a lot of different platforms available. If you’re going to pick one to start with, I hands down will always say, “Get a Facebook Business Page.” It’s up to you to decide how you will strategize your social media marketing for your company, but from my experience, starting with Facebook Business is the best plan. When a person goes to look up a company they will either Google the business, or search on Facebook. If they Google you, your Facebook business page will be the first link they’ll find. Most customers won’t take a business seriously if it doesn’t have a business page with contact information, reviews, and countless pages of content. Check out our Social Media Tool Kit to learn how to navigate social media platforms and reach your ideal customer.
Here are 5 (of many) Reasons Why You Need a Facebook Business Page
1. You can build a community
If you followed my online training about how to beat the Facebook Algorithm, you now know the new focus is all about community. Pages with very little engagement are going to be affected the most and will be seen by fewer and fewer people. Facebook wants to return to its original focus of fostering community and being a place where people can re-connect, establish, and maintain close relationships with others. Although the algorithm has changed, this just means we have to utilize our pages differently, but they are still a great tool to reaching your target audience.
2. You can learn more about your target audience
Focus groups have been a tried & true marketing strategy since the dawn of time (or the dawn of marketing, at least). Facebook business is like a continuous focus group where you can get direct feedback and interaction with your audience anytime you want. Your followers want to learn useful knowledge from you, but they are also there to answer your questions and give feedback when you ask. You can set up polls or just use a status to ask questions. Even without asking for it, you will learn from your audience by observing how they interact with you and listening to what they have to say.
3. You show the human side of your company
People buy from people, not products. There is somebody else out there selling exactly what you’re selling. Customers will buy from you when they can know, like and trust you. Your ideal audience wants to know your struggles, they want to see you stumble from time to time, and most importantly they want to see authenticity. Don’t try to be somebody else.
4. Your competition already has a Facebook business page
Your true competition is already doing what you need to be doing. They are posting regularly, sharing useful content, and showing up consistently. You must be doing the same and doing it better. If you don’t have a business page at all, you are losing out on opportunities to connect and create a community with your audience. I never want to recommend getting obsessed with your competition. But you have to be using the tools in front of you if you want to compete at all.
Once someone has liked your Facebook business page, you can now reach them through your posts. When your clients and customers get to see from you regularly, they begin to develop that know, like and trust factor. The more they see you, the more your odds increase of turning a follower into a customer. (We talk more about that on a previous blog post).
If you aren’t a part of the KRose Marketing Facebook Group, you are missing out! Join now to be a part of our small business owner/entrepreneur community.
Can you believe the first month of 2018 is almost over? It flew by quickly for us, how about you? Did you start executing your goals for the year or are you struggling to get rolling? Remember that even if you didn’t get started on January 1, you can still start and set goals right now. Check out our Monthly Success Guide to start February out with a bang.
Here’s our monthly recap for January:
(Our first Insta of the year @krose_marketing)
Our first blog post this year, Tracking and Growing Social Media in 2018, covered our digital marketing assistant Jamie Hawley’s best tips on the subject. She recommended using Google Sheets to create separate pages for each page to track your stats. She wrote about how important it is to understand what real engagement is and the difference between the terms organic and paid. Jamie offered some Facebook business tips, which were: how to find out when your fans are online, find out who your fans are, know what you are spending when it comes to organic and paid reach with posts.
Our second blog on Repurposing and the Value of Saving Time was about how repurposing content can maximize your potential to reach new audiences by sharing the same great information in different formats. Everybody learns differently and we want to be able to reach our audience members in the way that best suits their own learning style. Since everyone is not the same, we can’t rely on one format only. A good example of repurposing content starts off with a Facebook Live Video and turns into a blog post, emails, social media posts and more.
Business assistant Rachel Krug talked to us Live on Facebook and on the blog to share how she tackles The Juggle of Balancing Work & Home. She stressed how important it is to make a prioritized schedule and learn how to say no. Ask yourself if you are happy with how you are spending time and if you aren’t, find out what you can move around to improve your next schedule. Lastly, Rachel recommends managing stress to make work and home life better. Prioritize some “me time” into your weekly schedule. Whether it’s getting a massage, taking a long walk, or just enjoying the moment, make sure to schedule at least one hour to relax and destress to improve your mood and efficiency.
Earlier this week we talked about Systems that Serve Us, focusing on Acuity Scheduling on the blog. Scheduling before Acuity was often (usually) a headache and now I don’t have to worry about it at all! It has an easy-to-use interface and takes care of all the minor details. I can adjust my availability anytime I want to and have scheduling limits in place, like requiring clients to cancel at least a day in advance. I can sync my other calendars, sell packages & gift certificates and access my entire client list.
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