Instagram can be an extremely powerful tool for businesses, and reaching that ideal customer. Did you know there are more users on Instagram than on any other social media platform, except for Facebook? It’s not very far behind either, and it is growing in popularity very quickly. So if you’re not using it, you need to be. A well designed, and informative Instagram business profile is vital for any business. It is the first impression you leave on potential followers. It will determine if they decide to hit that follow button, or don’t hit it.
To avoid any follower clicking out and deciding not to follow you, (we don’t want that to happen) make sure your Instagram profile has these 4 components:
1. Branding Profile Picture
When a potential follower is looking through hashtags, stories, or searching your name, make it easy for them to find you! Logos work wonderfully for an Instagram profile because it is branding, and followers can instantly recognize your business.
2. Interesting and Informative in Your Short Bio
This is not your mission statement. Now I don’t know about you, but most mission statements are boring! You don’t want your bio to be boring, because it can decide if you gain a new follower or not. The key to this is to be informative, comforting (how are you going to solve their problem), and what they can expect from you!
3. Ways To Contact You
When a follower looks at your profile, they should have three different avenues to get in contact with you and your business. 1) Website, LinkTree, opt-in link. 2) Email address 3) Physical address (especially if you operate an in-person business) 5) Business hours. When all of these things are included, they don’t have to question or search how to contact you.
4. Cohesive Photos (Going Along With Your Brand)
Choosing a theme for your Instagram profile should be a natural extension of what your business is all about! Doing this will help your page look branded, and your feed focused so people can know and expect the type of content they will see by following along. Like I said earlier, your Instagram profile leaves the first impression! So make sure this ‘potential follower’ looking at your profile can gain everything they need to know about your business, what they can expect, and a reason to follow you just from your first nine photos they see laid out.
Stay up to date with the latest changes on Instagram, and follow us @krosecompany. Don’t forget to download our social media toolkit to get tips to market your business on Instagram and Facebook!
I want you all to know it is absolutely OK if you get sick and tired of Facebook. Yes, it’s one of the best places to market for your business, which means you have to be on it almost daily. Of course it’s OK to wish social media was different. It’s fine to wish social media was actually more social. Don’t feel bad if you get tired of the endless game to achieve engagement and get likes, when it really doesn’t matter all that much. I wanted to tell you the reasons why I hate Facebook, but have learned to utilize its strengths.
We forget to be social
We use Facebook for Business over at KRose Company and it has been the best source of advertising and the number one thing that moves us forward. I’d even consider myself a Facebook expert at this point. I’ve given lectures and workshops on it, and I use it everyday. But Facebook is supposed to be a social media platform. But I think we often forget or misconstrue the social aspect.
When was the last time you went to a friend’s profile and posted that you were thinking about them and hope they have a great day — for no reason — not because it’s their birthday or something major happened, but just because you’re thinking of them? When was the last time you didn’t stop to think, “What will people think I share this?”, and just shared what mattered to you anyway?
Facebook is an incredibly powerful tool. I’ve been blessed to visit five continents already in my lifetime and I can share my travels with my family and friends online. I can also keep up with the people I met all over the world without handwriting them letters or sending them emails. They know exactly what I’m doing on a week to week basis. They can watch the success of my company. They can watch my extended family grow. They can watch as I move on from college to my career and eventually when I start a family. They can do that all from a click of a button. Facebook has given us something no other platform has given. But we get so wrapped up in every like and comment, that we forget what’s important in life. We should be sharing what is true to us.
Take some time to be social and engage. Ask questions, tell your friends you care about them, stay in touch for the sake of friendship, and use Facebook for its true purpose: fostering relationships.
It can be addictive
Facebook has been proven to trigger addictive natures of people. We get a natural high every time we get a notification for a like or comment. We get an even better natural high when a message or new friend request comes in.
Many people begin to measure their self worth based on how many likes their profile picture gets or how many Facebook friends they have. The truth is, though, the best friendships and relationships are not seen on the platform.
Facebook gives us endorphins that are addictive, leading us to constantly check our newsfeeds and notifications. We tie so much worth into likes. People scroll through Facebook without being fully conscious of what we are doing. Stop putting self worth into likes. If you like the picture, post it. If you enjoyed the video, share it. It doesn’t matter what other people think about it or how many likes it gets. It matters if you like it and if you care about it.
Facebook is a time sucker
I know that it’s important to keep up with social media to run a successful business, and to post often. In the KRose Marketing Group (which you should join, by the way), we post five times a day. But I promise you, we definitely don’t physically post five times a day in real time. We schedule those posts through Buffer and step away. I strongly discourage people to have their notifications turned on. Every time your phone lights up, you lose attention span for whatever it is you’re working on. When you get to your phone, it will be fine. Don’t allow your phone to light up every time someone likes your picture. You’re just feeding a bad habit.
It creates a comparison game
I hate this so much. I hate when small businesses that are starting out will say “I don’t know why my business is not like yours.” My heart breaks for them. I have spent three long, hard years hustling away and I have lied to them on social media. I have not told them the rough parts. The nights I cried and wanted to quit. The exhausting all-nighters I’ve pulled working on projects, and the weekends I’ve missed hanging out with my friends. I don’t post about the social life I’ve left in ruins.
Social media is a highlight reel. On Facebook it’s ridiculously easy to compare our beginning to someone’s present. Remember you’re at a different stage. You have different goals. Success looks different to you. Stop comparing. The only person you can be better than is your earlier self. Are you a better person today than you were yesterday?
Yes, I believe in role models. Who do you want to be like because of their character, not because of what their business looks like, but because of how they’re serving the world and how they’re helping people become better?
You cannot compare yourself to someone else’s highlight reel. It’s easy to think you’re the only one who doesn’t have their life together when all you see is the wonderful moments your friends and family are sharing. You never know what is going on behind the scenes and nobody’s life is as picturesque as they make it appear.
The only thing we know is our own, personal story. If everyone threw their problems into a pile, you’d run and grab your own out. We are given our particular friends, family, and relationships for a reason. Those things they share on social media are the highlights. It’s not the everyday, real life. Remember, we can be happy for someone without feeling jealous. Don’t get caught up in the lies. Use Facebook to be social and foster your most genuine relationships. Use it to build your business and to share your life with an online scrapbook.
By Karoline Rose, Owner – KRose Marketing & Consulting
If you aren’t frustrated with the ever-changing Facebook Algorithm, more power to you. Members of our community on our Facebook page have voiced their concerns, and trust me, I was very frustrated at first, too. I have been preaching for months that the algorithm prioritizes content based on what users want to see, which was: 1. Live Video, 2. Video, 3. Pictures, 4. Links, 5. Text. After spending hoursresearching the new changes, I want to assure you that everything will work out if you just make some adjustments.
The biggest keyword of the algorithm shift is: COMMUNITY
On January 18, 2018, Facebook creator Mark Zuckerberg said of the changes:
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Put simply, community is a group of people who support one another. To obtain this on Facebook, you want to get people to engage and care about the content, work to serve your customers, and have conversations with them.
Zuckerberg also said, “Pages making posts that people generally don’t react or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
Here are some tips to cultivating community with your Facebook business page and Facebook groups:
1. Show up consistently everyday (or almost everyday)
People need to see your content 7-12 times before they’ll consider purchasing. If you share a blog post just once, you’re not going to get the readership you want. You can share the same content in different forms. Read on our blog all about Repurposing & The Value of Saving Time.
2. Post content that leads to movement
You want people to do more than just ‘like’ your posts. They should be commenting, sharing, and having meaningful conversations with you. Ask for recommendations that you actually need. Provide calls to action and ask for follow through. One great way to call your audience to action is through Live Video. The algorithm may have changed, but Live Video is still an incredibly powerful way to engage with your audience on a personal level.
3. Give your audience a taste of the pie, leaving them wanting more.
In order to cultivate community, we also need to get people to ask us questions. Think about what you are posting on your business page and group. Do you have posts that encourage this type of engagement?
4. Provide Value (Give, Give, Give, Sell)
Go look at your last 5 Facebook posts. At least four of those posts should be providing value. You can make your customers lives better just by sharing your knowledge. People who follow you on Facebook get really irritated when all they see are sales posts. You followers know what you sell, you don’t have to tell them over and over. Share your zone of genius and those interested will come to learn.
5. Page visitors should be able to scroll through pages & pages of content.
It’s never a great sign when you visit a Facebook business page that has little to no content. It’s hard to trust that business when you can’t find much out about them. This is another reason you should be posting daily or close to it. If your last post was in 2017, a newcomer to your page might think your business isn’t active, or they won’t trust you. Remember how important it is for your audience to know, like and trust you.
I hope you’re feeling better about the Facebook Algorithm changes and how you can continue to reach your audience. Check out our Social Media Tool Kit to learn how to navigate all the social media platforms and talk to your ideal customer.
Small business owners are constantly making choices in their journey. It’s inevitable along the way you will make some mistakes. I’ve made plenty and I see other people making preventable mistakes on a regular basis. As we roll out KRose Small Business Accelerator, I wanted to talk about three of the mistakes I see small business owners make so you can avoid them.
I hear and see this a lot in my journey. I’m guilty of it all the time. It’s so easy with social media to compare our start with someone who has been in business for a long time. The real you is not an accident. Where you’re at, what you’re doing is on purpose and there is a plan for you in your journey. If you get caught up in the comparison game, you’re never going to be satisfied. You’ll always be disappointed. I want to let you know it’s completely OK to unfollow someone on Instagram, unfriend someone on Facebook or unsubscribe from an email list if it is causing you internal doubt. I struggle with this too. I’ll see people on social media and ask myself why am I not at that point? Why is my business not making that kind of money? Why do I not have the same time freedom as them? But then I’ll find out they started their business 12 years ago and I have to remember I’m only 3 years in, I shouldn’t be at the same level they’re at. They’ve been hustling for 12 years. I want to remind you comparison is the thief of joy. If you struggle with comparison it will really hinder your business. If you find yourself comparing I give you permission to unfriend, unfollow, unsubscribe.
They use bad social media practices
Cold messaging. I don’t know why this is still a common practice. If you send someone a message and you haven’t talked to them in years, they’re not going to want to purchase from you. It is so important to stay up-to-date on social media practices. If you feel slimy doing it, don’t do it. People will purchase from you because they like you and want to do business with you. I’m not sure if you’re overwhelmed with social media, but it can be very overwhelming. I’m blessed with an incredible, expanding team. (You will see in June we are getting some new team members!) But I still spend 10-15 hours a week learning social media practices. The Instagram game just changed. If you’re on Instagram and haven’t joined Acceleration Nation, I highly recommend it. I’ve been studying Instagram’s evolvement this week and we’re going to completely change our plan for June.
They stop educating themselves
I listen to about 3-4 hours of podcasts 7 days a week and watch probably 2 webinars a week. If you’re going to be a small business owner in this changing world you either have to do what I do and spend hours watching webinars, listening to podcasts, and reading books. Or you can find someone you trust to listen to their research of the changes. You need to be up to date. Find someone who is teaching and can educate you. If you don’t have time because you are working a 9-5 and hustling your business in your free time, it’s OK! If you’re thinking, “3-4 podcasts a day? I don’t have time for that.” That’s OK! But find somebody who is doing those things and listen to them.
It is my mission to help small business owners succeed. Part of reaching success is overcoming avoiding the pitfalls that might slow you down along the way. Remember to sign up for our brand new membership website KRose Small Business Accelerator and become part of the Acceleration Nation!
Organization is both the key to success and one of the biggest obstacles to overcome in regard to content management. There are many different ways to organize ideas, but there are a few we have found most useful here at KRose Marketing & Consulting. We have talked about repurposing content in the past, but in order to correctly and thoroughly utilize our content, we first have to get organized.
Here are 5 Steps to Successfully Organize Your Content:
Use a Google Spreadsheet with Your Team
For all of our content & ideas, we have the year plan detailed in a Google Spreadsheet. This year we gathered our goals, monthly & weekly themes, and more specific daily/weekly tasks. This is a great way for the team to stay on the same page — literally and figuratively.
Keep a Brain Dump Google Doc
“Brain Dump” is one of our favorite terms and our most useful method of developing content for the month. Since we have each month separated into themes, each Brain Dump is focused on the theme for that upcoming month. We can develop our blogs, Facebook and Instagram posts, Live Video content and more all in one spot. Here, we can just ramble away, and eventually cut the information down into understandable segments.
Use Asana – Personally and with your Team
Asana is another great space to layout content, keep track of dates, and stay organized. If your team has less than 15 people, you can utilize Asana for free, which is just plain awesome. There are several different ways to view the information, so each team member can stay on top of their tasks in the way that makes the most sense to them. Ideas and projects are organized and you can view the entire month as a whole. Using Asana has transformed our organization and productivity as individual team members and the team as a whole.
Gather Your Best Content Ideas Monthly
This ties into the brain dump and can be stored in the same Google Doc or can be in a separate doc of its own. An idea that isn’t written down is virtually useless. Even if you think the idea is silly or won’t pan out, it’s still worth writing down and hashing out. By writing ideas out, we can develop them further or decide to toss them out for now. We can always return to old ideas if they become more useful in the future.
Keep Track of Target Audience and Keywords in a Spreadsheet
Remember who you are talking to and how you should talk to them. Your ideal customer should be able to read your content without your name attached and know that it is you. This can only be achieved by using consistent language and similar keywords. Use a Google Spreadsheet to track who your target audience is and the keywords you commonly use to speak to them.
Getting your company’s content organized doesn’t need to be a headache. Yes, it takes time and dedication to catalogue content and develop a productive plan. But once you figure out these tackleable concepts, you will become a content organization master in no time! Once you have things organized, check out 7 Ways to Write Content that Leads to Engagement. You will be able to take your organized content, maximize it, and produce high quality information to share with your followers.
Check out these useful Hashtags, which will also help you keep track of your keywords and organize social media content simultaneously.
A lot of small business owners use too broad of strokes when they are defining their audience. In order to understand your audience as a whole, you need to find out who your ideal customer is. This is not who you want to work with, but who will most benefit from your products and/or services.
Create an ideal customer avatar
If you define your customer similar to:
Anyone who markets online
Anybody who wants to lose weight
Someone who likes food
It’s time to go back to the drawing board.
To create an ideal customer avatar, imagine one specific person walking through the door.
What are they wearing?
What did they do today?
What matters most to them?
What problems of theirs can you solve?
What keeps them up at night?
What is their education level?
What is their career and income?
What worries them?
What are their hobbies?
What social media platforms do they use?
What do they do for a living?
When you have a defined ideal customer, you can then start making broader generalizations.
Get to know your clients personally
Once you have actual customers, the next step is to get to know them one-on-one. Taking the time to get to know each client at a personal level is incredibly rewarding in many ways. Not only will you understand more what your audience needs, but you will understand at a deeper level how much each customer benefits from your products and services. If you’re passionate about what you do (which we know you are), getting to know your customers personally will validate your purpose and improve future client relationships.
Monitor comments and engagement
If you have a social media strategy, you should be closely following how people respond to your work and how often they do so. Your strategy’s success rate is represented in the comments, shares and other engagement. You can learn a lot based on what your audience tells you. You just have to ask the right questions and listen to the answers. Comments and engagements are particularly important if you’re running a content marketing or social media strategy (as you should be). Your goal here is to pay close attention to how many people are responding to your work, how they’re responding, and how often they’re responding.
Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring. You can use this information to discover what content topics your audience values or what types of messages don’t appeal to them. Gauge these metrics over time to establish patterns and learn more about your audience.
A great way to reach your ideal customer is through Hashtags on Instagram. We gathered the Best Hashtags for small business owners, MLM hustlers, agriculturists, and more to make it easier for you to reach more paying customers.
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