Should I have an Email List or not? 

Should I have an Email List or not? 

 

Should you have an email list? I hope you answered this question with a big YES! Of course you need an email list.

An email list is a collection of emails your business has gathered from visitors who wish to receive information, freebies, updates, discounts, etc. from you. They have agreed to be on your list through an opt-in. You can place your opt-in landing page link on your social media pages, and you should definitely have it on your website. 

 

Email lists are critical because email marketing is the best way to connect with customers — even over social media. You’re six times more likely to get click-throughs by emails rather than social media posts. It is 40 times more effective than social media when it comes to gaining new clients. 

 

Ways to build your email list: 

  • Use Call-to-Action “Subscribe” buttons on every landing page of your website 
  • Create surveys that pop-up while a user is browsing your site 
  • Include pop up or slide-in images on your landing pages 
  • Recruit followers from your social media accounts 

 

Read more about how to grow your email list. 

 

Email allows you to engage your audience in a personalized and creative way. Your emails show your customers that you understand their problem and have a solution for it. 

 

Why you need an email list

 

  • You have control 

 

      • On social media, you are working in branded territory. Don’t abandon your social media, but always keep in mind you are on rented grounds. When you own your own website and communicate with your audience via email, you hold the power.
         

 

  • It’s easy to update your audience at once 

 

    • Email is the best way to share a new message with your audience. Any changes to your company, products, or services can be shared quickly and easily with everyone on your email list. 

 

 

  • Email subscribers are more likely to purchase 

 

    • A person’s email inbox is, well, personal. When someone allows you to send them emails it is because they want to hear from you. They are far more likely to purchase from you as they develop trust for your business through your email communications. 

 

Read more about what email marketing is and why you need it. 

 

Put simply, you definitely should have an email list. Be patient with yourself and the process because email marketing is a marathon, not a sprint. 

 

We have 9 Steps to follow for sending your first marketing email. 

 

Once you have gone through the building stage and started sending out email funnels, you will see for yourself the many benefits of having and utilizing an email list. 

 

 

 

 

 

 

 

 

Answering your FAQs

Answering your FAQs

We love when our community asks us questions. We wanted to put some of the most asked questions in one spot for your convenience.

What does a valuable opt-in (freebie) do for my business?

Utilizing a valuable opt-in allows you to turn followers into paying customers by getting them off Instagram, Facebook, or Pinterest and giving them a second touch point of contact. Opt-ins give you security by getting people on your email list in case social media were ever to disappear. We are renting our spot on social media; we do not own those followers. When we can get followers off of social media and onto our email list, it takes your relationship to the next level. The know, like, and trust factor is stronger, but also they now are on the email list that I own. A valuable opt-in offers a solution to a pain point of your ideal customer. It allows them to go from follower to being on your email list, which improves the relationship you have, and makes it more likely they will become an ideal customer.

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What does a valuable freebie look like?

This answer is really specific to you and your business. Valuable freebies should have actionable items that your ideal customer can do in the next 30 minutes to move their business forward. The biggest hangup I see is that most business owners use too wide of a range on their ideal customer. Instead of envisioning one person walking into a room, they are either looking at who they’re currently serving or they’re looking at a crowd of people. To make a valuable opt-in, you need to envision one person walking into the room. This is the person who your products/services are best suited for, who may not be the person you are working with today. So who are your products best suited for? The reason we narrow that down so specifically — by age, gender, income, family life, hobbies, etc. — is because what you provide in value to a single mom who is 40 and makes $40K a year is vastly different from what you’d supply a recent college graduate in their early 20s who is recently married with no kids and makes $100K a year. A valuable freebie needs to be something actionable you can give your customer that solves an immediate pain point, something that is keeping them up at night. If you don’t have your ideal customer nailed down, it’s very hard to give a valuable freebie to them. One of our most popular opt-ins is the monthly success guide

How do service-based businesses grow when the service you provide relies specifically on you?

I’m a big believer that we can no longer only trade hours for time. When you’re in a service based industry, you have to outsource. You might not outsource the thing only you can do, but there are a lot of things that someone else can do for you. Someone else can answer the phone, send emails, or post on social media. Someone else can package your product, proofread your product, ask for testimonials, all of these things. If someone else can’t do those, if you’re running all the aspects of your business, someone else can clean your house, do your laundry, cook your meals, watch your kids. It’s very tough to get ahead and to have a booming, successful business when you’re simply trying to trade hours for time. What I encourage my customers to do is to look into affiliate income — income that works while they sleep. Share products you love and get an income from that or join a tribe that helps generate an income. Think about the “one to many method.” How can you change your protocol from one to many? Finally, I recommend doubling your prices. If you feel like you’re running out of time in the day, your prices are certainly not high enough.

FAQs - KRose Marketing

How personal should I get with my business social media to show ‘behind the scenes’?

I say this is the comfort level question. How comfortable are you showing the behind the scenes? I want to remind you is the more your customers know, like, and trust you, the more they see your flaws, the better your business will be. I don’t mean you need to go online tomorrow and post every flaw you have for the world. I don’t recommend that, but your audience wants to know you’re human and you don’t have it all together because that is relatable. Perfection is not obtainable or relatable. When you can show your followers the human side of your business, they will love it. It also allows them to know your “Why.” Why are you doing what you’re doing? If they believe in your “Why” they are going to buy in to your service or product ten times quicker.

How much should I price my product/service?

I can almost guarantee your price is too low. I would like you to double your price tomorrow and see what happens. I discourage you from comparing your prices to your competitors because everyone’s life is very different. I want you to take the hours in the month you want to work. If you want to work 4 days a week and you want to put in 8 hours a day, that is 32 hours a week, and 128 hours in the month. If you want to get paid $55/an hour you can’t just stop there. Now you need to find out the overhead costs — do you have an office? Do you use printer ink? Do you use Active Campaign? Do you have LeadPages? Do you have a designer? Do you use fuel to get to the meetings? Then you have to think about everybody on your team who is going to be interacting with this project. Do you have an onboarding meeting? Do you have a bidding process? Do you have In person meetings? Do you have someone who is reaching out about testimonials? Do you have someone who is going to proofread the work? You need to add up all those hours and calculate in all the fixed-cost expenses for running your business. Figure out how much that all costs per hour in your ideal month. Then you need to add on a profit – 10, 20, 30 percent profit margin. Lastly, you need to add on things you’re not thinking about today. Are you traveling to meet with them? Do you have to stay overnight in a hotel? Add that up. That’s how you price your product and service.

The biggest mistake I see small business owners make is pricing their product at what they want to make in their pocket at the end of the day. But what they forget about is the email service, website, time, bidding process, meetings, the email asking for a testimonial, the design program they’re using. You’ll never be able to scale your business the way you want to because you’ll always be playing catch up. Talent and demand also plays a role in pricing. Your prices are not high enough if you have higher than a 50 percent success rate on your bids. If you get more than 50% of the bids you sent out, you need to raise your prices.

What’s the difference between a Facebook page vs Facebook group?

A Facebook group is more intimate than a Facebook page, but you should start out with a page first. Groups allow you to cultivate more community and welcome new members. We like to see it as the next level. Our page is the first level — let’s get to know KRose — and our KRose Marketing Group is the next level. The beautiful part about a Facebook business page is that you can run Facebook ads. I think every business owner should utilize Facebook ads. You can reach people who are not already following your page. If you have a group, I recommend your group be private because you want to open the doors for people to ask tough questions, and if it’s public, they won’t. On the other hand, in a private group, you’re not reaching new customers, but just preaching to the choir. As a business, it’s really important we are growing. The nice thing about Facebook pages is that you can reach new customers, run ads, and it gives you more scheduling options. I highly recommend every business owner have a Facebook business page. I know Facebook has been cracking down even more than normal on people who are selling on their personal page. If you’re going to have a group, you should post in it frequently. It’s a lot more work than most people realize or are prepared for. It doesn’t do you any good if you just have a Facebook group but aren’t cultivating that community by asking questions and reaching out. Invest time in a page first, then move onto creating a group.

Frequently asked questions - KRose Marketing
How to price products & services - KRose Marketing
Value in opt ins & freebies - KRose Marketing

 

 

 

 

 

 

 

 

Frequently asked questions - KRose Marketing
Answering your FAQs
Which Social Platforms fit your business

Which Social Platforms fit your business

Every modern business needs a social media presence. But when you’re starting out, it can be hard to navigate where to start. We broke down the basics of the top social media platforms on our recent blog Comparing Social Media Platforms. Now let’s get down to details and discover which platforms you should invest your time into. 

 

Before you can decide which social media platforms to use, you need to know two things: 

 

  • Who is your target audience? (Who is your ideal customer?) 
  • What is your goal? 

 

To hone in on your target audience, ask yourself these 10 questions: 

 

  1. What is the average age of your target audience? 
  2. What is your ideal client’s average income? 
  3. Where is your audience located? 
  4. Are they homeowners? 
  5. How do they intake information? 
  6. What are their hobbies? 
  7. Do they have kids? 
  8. What industry do they work in? 
  9. What problems and challenges do they face? 
  10. Who are my most loyal customers? 

 

Once you have answered all these questions, you’re ready to decide which social platforms to use. Only choose two to start out. After you have mastered those two, you can pick up a third. But don’t try to master every social media platform all at once. You want to put in greater effort into fewer platforms in order to see success. 

 

Social Media Platform Breakdown (based on a 2019 Pew Research Center Report)

 

Facebook

  • 62 percent men, 74 percent women 
  • 81 percent of 18-29 year olds, 78 percent of 30-49 year olds, 65 percent of 50-64 year olds, and 41 percent of those 65 and older report they use Facebook. 
  • 75 percent of Urban dwellers, 67 percent of Suburban households, and 58 percent of those in a rural setting use Facebook. 
  • 60 percent of those with a high school degree or less, 71 percent of people with some college education, and 77 percent of college graduates report using Facebook. 
  • 66 percent of people with an income less than $30K, 74 percent of those with an income between $30K-49,999, 70 percent of those with a $50K-$74,999 income, and 75 percent of people with an income of $75K+ say they use Facebook. 

 

Instagram

  • 30 percent of men and 39 percent of women say they use Instagram 
  • People who are 65+ are less likely to be on Instagram with 10 percent of that age range on the platform, 21 percent of 50-64 year olds, 40 percent of 30-49 year olds, and 64 percent of 18-29 year old are reportedly on Instagram. If you have a younger audience, Instagram is definitely a platform you should focus on. 
  • 42 percent of Urban dwellers, 34 percent of Suburban households, and 25 percent of those in a rural setting use Instagram
  • 29 percent of those with a high school degree or less, 36 percent of people with some college education, and 42 percent of college graduates report using Instagram. 
  • 30 percent of people with an income less than $30K, 42 percent of those with an income between $30K-49,999, 32 percent of those with a $50K-$74,999 income, and 42 percent of people with an income of $75K+ say they use Instagram. 

 

Twitter

  • 23 percent of men and 24 percent of women say they use Instagram 
  • People who are 65+ are less likely to be on Twitter with 8 percent of that age range on the platform, 19 percent of 50-64 year olds, 27 percent of 30-49 year olds, and 40 percent of 18-29 year old are reportedly on Twitter
  • 29 percent of Urban dwellers, 23 percent of Suburban households, and 17 percent of those in a rural setting use Instagram
  • 18 percent of those with a high school degree or less, 25 percent of people with some college education, and 32 percent of college graduates report using Twitter. 
  • 20 percent of people with an income less than $30K, 21 percent of those with an income between $30K-49,999, 26 percent of those with a $50K-$74,999 income, and 32 percent of people with an income of $75K+ say they use Facebook. 

 

Pinterest

  • 16 percent of men and 41 percent of women say they use Pinterest  
  • 16 percent of the 65+ age range are on Pinterest, 26 percent of 50-64 year olds, 34 percent of 30-49 year olds, and 34 percent of 18-29 year old are reportedly on Pinterest
  • 29 percent of Urban dwellers, 31 percent of Suburban households, and 28 percent of those in a rural setting use Instagram
  • 18 percent of those with a high school degree or less, 32 percent of people with some college education, and 40 percent of college graduates report using Instagram. 
  • 20 percent of people with an income less than $30K, 32 percent of those with an income between $30K-49,999, 34 percent of those with a $50K-$74,999 income, and 39 percent of people with an income of $75K+ say they use Facebook. 

YouTube

  • 75 percent of men and 72 percent of women say they use YouTube
  • 40 percent of the 65+ age range use YouTube, 68 percent of 50-64 year olds, 85 percent of 30-49 year olds, and 91 percent of 18-29 year old are reportedly on YouTube. 
  • 80 percent of Urban dwellers, 74 percent of Suburban households, and 59 percent of those in a rural setting use YouTube
  • 65 percent of those with a high school degree or less, 74 percent of people with some college education, and 85 percent of college graduates report using Instagram. 
  • 68 percent of people with an income less than $30K, 78 percent of those with an income between $30K-49,999, 77 percent of those with a $50K-$74,999 income, and 84 percent of people with an income of $75K+ say they use Facebook. 

 

Hopefully these breakdowns gave you a better idea of which platforms you need to be on. We’ll dive even deeper on an upcoming blog about which types of businesses are on each platform, so stay tuned!

 

Comparing Social Media Platforms for Business Marketing

Comparing Social Media Platforms for Business Marketing

When you run a small business, social media is an incredible tool for marketing. Businesses can connect directly with their audience and instantly respond and update. 

 

It can be a challenge to know which social media platform is best for your specific marketing goals. From Facebook to Instagram to Twitter to Pinterest, and more, social media platforms have a wide range of benefits and limitations. Trying to master every single one all at once can quickly lead to burn out. 

 

We want to break down the top social media platforms so you can discover which ones are best for you to utilize. 

 

Facebook 

 

There are 1.5 billion daily Facebook users, allowing business owners to reach a high number of potential customers. 

 

Key Features 

 

There is an emphasis on visuals from the profile and cover photo to uploads on a page. Businesses can advertise to users who don’t follow their page. 

 

Targeting 

 

Businesses can post and advertise in front of very specific groups based on your own criteria. You can reach out to the exact demographic you are looking for. From special interests, location, gender, age, and more, you can tailor who will see your content. 

 

Analytics

 

With Facebook Analytics, you can track conversion and measure engagement, which allows you to improve your future marketing tactics. 

 

Limits

 

The main age range of Facebook users is over the age of 35. If your target market is younger than this, you might not be able to reach as many potential customers as you could on another platform. Facebook has become more of a pay-to-play platform, where businesses need to purchase ads to be seen. Recent changes to the newsfeed make it harder to reach followers without promoted content. 

 

Twitter 

 

Twitter has more than 300 million monthly users and is a popular spot for small business owners. 

 

Communication 

Facebook is great for online advertising, while Twitter excels in its ability to allow direct communication. 

 

Connections 

 

Many users go to Twitter to get news and share opinions. People can connect and build relationships with specific people based on their interests. 

 

Networking 

 

Through Twitter, small business owners can build relationships with potential customers, network with professionals and improve their customer’s experience. 

 

Limits 

 

Twitter doesn’t offer the vast targeting potential that Facebook does. You can create targeted ad campaigns, but you’re limited to the 140 character limit post. 

 

Instagram 

 

Instagram continues to grow in popularity with 600 million+ visitors per month. It is fully integrated with Facebook and Twitter with unlimited photo uploads.  

To check out our instagram account, be sure to follow @krosecompany on IG

 

Targeting 

 

Instagram is owned by Facebook and offers similar targeting abilities to reach the correct audience. 

 

Engagement 

 

Instagrammers are nearly 60 times as likely to share an Insta-post than one from Facebook and 120 times more likely than a Twitter post. Advertising on Instagram is far more likely to get the “word-of-mouth” shares that can spread your ad. 

 

Brand Awareness 

 

You can hone in on your brand’s voice on Instagram. Images make more lasting impressions than text. You’ve heard the phrase “a picture is worth 1000 words.” The specific word count is arbitrary, but it’s true that images tend to stick with us more than words alone. 

 

Limits 

 

Nearly opposite to Facebook, Instagrammers are mainly 15-35 year olds. If your demographic is older than this, you’re less likely to reach them. Posts and messages through Instagram don’t support clickable links, which means you need to make sure everything is easy for users to copy and paste or simply remember.

 

Pinterest 

 

There are more than 290 million monthly users on Pinterest. This number is less impressive than Facebook, Twitter, or Instagram, but there are some key benefits to this lesser used platform. Pinterest users are much more likely to purchase based on what they find on the platform. Often they are looking to Pinterest for a specific purchase. 

 

Web Traffic 

 

Images uploaded to Pinterest automatically hyperlink their source. This makes it much easier to drive traffic from Pinterest to your website. 

 

Branding 

 

You can increase brand awareness with promoted pins. Tracking performance and analytics is helpful as you develop your brand further. 

 

Limits 

 

Most of Pinterest users are female, which means if your demographic is more male, you’re less likely to reach them on this platform. 

 

As a small business owner, you are going to want to sit down and decide which platforms you should put time into. We hope this helped you decide which ones are better for your demographic. 

 

Biggest Takeaways for our Email List Blog Series

Biggest Takeaways for our Email List Blog Series

We’ve talked a lot about email marketing recently. If you’ve been following our blog series, you are ready to take the next step to building and implementing an email marketing list and strategy. 

 

If you missed the recent blogs, don’t fret! We’re compiling the highlights for you now. Take time to read through each blog and let us know if you have any questions. 

 

What is Email Marketing and Why Do You Need it? 

 

Email marketing is the process of promoting your business through email. It is a direct marketing strategy that is similar to postal mail, minus the cost of stamps. 

 

Entrepreneurs use email marketing to reach their audience about updates, promotions, and most importantly: to build trust. Through email marketing, you can reach a larger audience and strengthen your relationship with current customers. 

 

  • Email is reliable
    • If you only have a Facebook business page, it’s not enough. You could have 10K followers on Facebook, but if Facebook goes down how will you reach them? 

Email marketing is the topmost effective resource for eCommerce businesses, driving traffic and communicating with existing and prospective customers. You have the opportunity to engage with your audience, build brand loyalty, and increase sales. Ultimately, email marketing grows your bottom line. 

Getting started: Build an Email list 

 

  • Before you start inviting all your email contacts, you should know that you can’t add anyone to your business’s email list who doesn’t opt-in. You have to use an email marketing program like Active Campaign and have an opt-in plan. 
  • Active Campaign and other programs allow you to monitor the emails you send out. You can observe how your subscribers respond and interact with your sent emails. This software tracks analytics like open and bounce rates, click-through rates, and conversions. 

 

What are opt-ins? 

 

  • Aptly titled “opt-ins” are forms of consent given by web users to acknowledge they are interested in your services or products. When users opt-in, they are allowing a business to contact them with more information. 
  • Opt-ins aren’t merely a means of being polite, they are required by law. You also must make it simple for people to opt-out — or unsubscribe — if they want off the list.  
  • Opt-in forms come in different shapes and sizes. They can be pop-ups on a homepage or landing pages. It’s much easier to build your list when you are offering something valuable. Your landing pages need to have great copy and conversion that will convert followers into email subscribers. 

Create an Email Marketing Campaign

 

  • Once you have your email list, it’s now time to use it. With your email marketing software (like Active Campaign), you can customize the content of your email with the subscriber’s name. You can even send out birthday emails and other personalized content. You have the ability to keep separate lists to send out different promotions and offers based on the audience.

 

Give, Give, Give, Sell

 

  • When someone agrees to be on your email list, you should be providing them with value from the very start. Opt-ins can be useful and educational. Once you have an email list you should continue to provide your audience with more value. For every selling email, there should be about three giving emails that benefit readers. 

Use Calls-to-Action 

 

  • In every communication with your audience — from emails to Facebook posts to in-person seminars — tell them what you want. You can use CTAs to ask people to attend an event, purchase a product, read an email, or subscribe to your social media platforms.

 

Email Marketing is a Marathon, Not a Sprint 

 

What can email marketing do for your business in the long haul? 

 

Email Marketing Benefits

  • Strengthen Customer Relationships 
    • Good quality email marketing that is consistent, relevant, and valuable helps you gain the trust of your audience. Overtime, your audience will develop a kinship with you. They’ll look forward to seeing you in their inboxes because they want to be in the loop and see what new value you are providing. You want your audience to think of you when a problem arises that you have the solution for. 
  • Expertise and Education 
    • Your audience wants what you have to offer. They want to learn more from you as a trusted authority. Continue to position yourself as an expert through the content you create and share. 

Along with updating your customers about company news, promotions, and incoming product, you should also provide some valuable education. Whether you have blogs, videos, podcasts, pamphlets, or exclusive email-only content, your audience will appreciate well-crafted information

  • Time and Cost Effective 
    • How you spend your time and money as a small business owner is critical. It can be hard knowing where to invest yourself. Creating an email marketing campaign isn’t very complicated. Once you get the hang of it, it doesn’t take much time, either. You are able to reach a large group of people in an instant through email.
  • Increases Brand Recognition 
    • The more your audience sees your name and appreciates your content, the bigger your brand becomes. Make sure your emails have your brand image and name. Keep your color palette and logo consistent in the template of your emails. You will build credibility as your name continues to be seen while you provide quality content. 
  • Reach and Grow Your Target Market 
    • Not only are you able to stay in touch with your audience regularly, but you can also reach an even larger group of people through your website opt-ins. You can promote your opt-ins through social media and on your website, on your products and email signature. 

 

How to Gather & Start and Email List 

 

In order to gather your list, you need to create and utilize a landing or lead page, create an opt-in or freebie, share that opt-in/freebie, give people a reason to stay on your list, and utilize email marketing software to easily plan your strategies.

 

  • Create an Opt-In 
    • Along with opt-ins, you can also use what is called a freebie or a freemium. This is something you are offering of a $250+ value in exchange for a person’s email address. This could be a PDF full of valuable information, a webinar, a video, a training, or a coupon. 

To create an opt-in, you need a landing page or a lead page where people can sign up for your email list. Once someone signs up, you want to immediately provide them with the free item. 

  • Share your Opt-In
    • You can create ads, Facebook ads, and other social media ads out of the opt-in you created. This is another great way to get people on your email list. You don’t see an immediate Return on Investment (ROI) from gathering your email list. But once someone is on your list, they’re that much closer to becoming a paying customer. Remember it’s a long game you are playing with your email marketing strategy. 

 

  • Create a Landing Page
    • A landing page is a focused page that invites people to sign up to learn more. They’re great for promoting with a clear call-to-action to get people on your email list. There are several landing page builders you can use including Google Sites, Unbounce, Wix, and Instapage. We often use Leadpages, which is great for advertising and selling products/services. 
  • Grow your List Further — Give People a Reason to Join your Email List
    • To avoid becoming an annoyance to inboxes everywhere, make sure you are actually providing relevant, valuable information and material. Give people a reason to stay on your list. Once a person has received their opt-in or freebie, you want them to stay active. Engage them with attention grabbing headlines and emails full of great material. Give them a reason to keep opening your emails! 
  • Utilize ActiveCampaign– This has been a game changer for us and we used it Every. Single. Day. If you are looking for a software that can handle all of your email marketing needs, this is it! We have it linked here if you want to sign up for a free trial or full service!
    • There are a lot of marketing technologies you can use to maximize your email list’s potential. After using several, we have stuck with ActiveCampaign for years now. It has flexibility, making it easy for businesses of all types to use its features for their own unique needs. 
    • ActiveCampaign has four core elements: 
      • Email Marketing 
      • Marketing Automation 
      • Sales CRM 
      • Customer Messaging

9 Steps to Sending you First Marketing Email

 

  1. Introduce yourself 
  2. Craft a welcome email 
  3. Give them an offer 
  4. Write a stellar subject line 
  5. Be aware of the preview text 
  6. Write smartly 
  7. Get to know your audience 
  8. Calls to action 
  9. Don’t overload them with too much content

 

Should I have an email list or not? 

I hope you answered this question with a big YES! Of course you need an email list. 

 

Ways to build your email list: 

  • Use Call-to-Action “Subscribe” buttons on every landing page of your website 
  • Create surveys that pop-up while a user is browsing your site 
  • Include pop up or slide-in images on your landing pages 
  • Recruit followers from your social media accounts 

 

Why you need an email list

 

  • You have control 

 

      • On social media, you are working in branded territory. When you own your own website and communicate with your audience via email, you hold the power.
         

 

  • It’s easy to update your audience at once 

 

    • Email is the best way to share a new message with your audience. Any changes to your company, products, or services can be shared quickly and easily with everyone on your email list. 

 

 

  • Email subscribers are more likely to purchase 

 

    • A person’s email inbox is, well, personal. When someone allows you to send them emails it is because they want to hear from you. They are far more likely to purchase from you as they develop trust for your business through your email communications. 

 

We have officially covered EVERYTHING in our Email Marketing series!! I know I threw a lot at you, but I promise it will pay off! All the links in this blog will take you to the specific blog on each topic in case you want to go over them again. I just wanted to lay out one big giant summary at the end to make sure we covered all the bases!

 

 

5 Secrets to Unleashing the Power of your Facebook Business Page

5 Secrets to Unleashing the Power of your Facebook Business Page

By: Karoline Rose

Facebook business is an amazing program for reaching paying customers, and the best part is it’s FREE!

 The abilities this software has are so useful for a small business owner working hard to reach lots of potential customers while keeping the cost down!

So after you get your business page created, here are some of my favorite tools I use when I am working behind the scenes on the KRose Company pages.

Schedule or Draft a Post

If you’re wanting to plan ahead for a busy day or especially a holiday, scheduling posts on Facebook Business is an amazing tool. You can schedule a post to go out two hours from then, or three months in advance. By using this feature you can always be there for your followers, even if you’re really ‘not there’. With this feature you can also draft a post. After a crazy brainstorming session and you have tons of post ideas but don’t know exactly when you want to post them, go ahead create them and then save them as a draft! This way you can go back and edit them, but your thoughts are already on “paper”!

 

Edit Photos on Facebook

I absolutely love this feature because it really helps you out if you’re in a bind or a hurry. If you  upload a photo to post and it needs a little bit of editing, you can do it right there! You can crop, filter, or even add text to a photo. There are various options, and this feature helps you avoid opening another program. Who doesn’t love a time saver like that?

 

Find Out Where Your Likes Come From

Ever wonder how people land on your page? Or how successful your page’s ads are? Well this tool gives you an inside look where you page likes are coming from. It breaks it down by ads, page suggestions, news feed, searches, etc. This way you can narrow down where your page gets the most likes. Go to your Facebook business page > Insights > Likes (left menu)> Where Your Page Likes Happened.

Know When Your Fans Are Online

How frustrating is it when you create an awesome post, but it only gets like two likes? I know! It’s infuriating! So next time when you create that post, make sure to post when a good portion of your fans are online. How do you figure that out? Facebook business will tell you! Go to your Facebook business page > Insights > Post (left menu)> When Fans Are Online.

 

Know Which Posts Work For You and Your Followers

Figure out what ‘post types’ work best for your audience by clicking Insights>Posts>Post Type (Top Center). This feature can really show you the power of videos and photos in the Facebook news feed because of their large reach! You can also look at engagement stats (number of times a fan comments, shares, likes a post) and narrow down what type of posts your followers engage really well with. Go take a look at your stats, know what type of posts are doing well, and use that to your advantage!

The tools that Facebook business entails are vast and I can’t mention them all! There are so many different features and tiny details and it all depends on what your business’s main purpose is, and how you determine to utilize the stats and features. I didn’t cover all the tools, but I covered some of my favorite that I hope you can use!

We’d love for you to share your Facebook Business page in the comments and we will come check it out. Keep everything organized with our Social Media Toolkit.