How to Know When it’s Time to Cut Loose on a Project

How to Know When it’s Time to Cut Loose on a Project

It’s difficult as a business owner to be able to cut loose on an idea. We take it very personally, which I think is part of being a business owner. But the biggest issue I see is not cutting loose on a project when it’s just not working.

I think, in general, we can be too wishy washy. There is something to be said about putting your nose to the grindstone and working very hard — even if it takes a while. Overnight success is not a reality. You need to make sure that you are not cutting loose an idea just because you’ve been at it 15 minutes and it’s not working. That’s not a good business move.

Before you start a project, define what success looks like. What does success look like for you and this idea? You can’t know when to cut an idea loose if you’ve never defined success.

I hear customers and KRose Marketing group members say,

        “Well I quit that because I was a failure.”

        “OK what defined it as a failure?” I ask.

        “It wasn’t working well,” they respond

That’s not enough.

People tell me all the time,

        “Social media isn’t working for me.”

        “OK, how many times have you posted in the last week?”

        “Well I posted once.”

Of course it’s not working for you because you’re not putting in the effort. Looking at your Facebook page is not doing work on Facebook. You have to know when you’re actually putting in the effort and when you’re not.

When you start an idea, you have to define what success would look like. If it’s booking 100 consulting clients and when you only book one, you say this project didn’t succeed. But if you defined success as booking 5 clients and you booked 4, well that’s still success even though it might not have been 100 percent success. You still booked 4 out of 5, which was your goal.

How to know when to cut an idea loose - KRose Marketing

It is time to cut loose an idea is when you have not reached the marker of success and you’ve tried many avenues. Make sure you aren’t calling everything a failure. If you wanted to book 5 customers and you only booked 3, to me, that’s still a success.

I practice “Good, Better, Best” when I define levels of success in life. What is good, what is better, and what is best. Say you want to book 5 consulting customers. Maybe good is 3, better is 4, and best is 5. Are you defining success properly? Are you executing it in the best way possible?

If something isn’t serving you or your customers well, feel confident calling it off. You don’t owe it to anyone to keep doing the same services. You have to trust your gut. I think that’s most important — that you listen to your intuition. If it’s telling you that this project isn’t serving your customers well or you don’t love doing it, get rid of it.

Read on the blog about how to Let Little Moments Fuel You when you are feeling discouraged.

The reason you’re in business for yourself is to serve people and do what you do best. If it’s not something you do best, end it and feel confident ending it. Make sure you’re not ending projects because they’re not reaching a level of success you never defined. Otherwise you’ll be wishy washy and jump from project and business to other projects and businesses without ever achieving much.

Make sure you know success and also make sure you are putting in the effort before you throw in the towel.

Download our Monthly Success Guide to start setting goals, define your version of success, and prepare to reach those goals well!

 

Timeless Tools & Resources

Timeless Tools & Resources

I share with you the hottest marketing strategies every month, but today I wanted to share some of the tools and resources I find timeless. These are the programs and systems my team and I use on a daily basis, and I don’t see them going away anytime soon.

Asana

Timeless Tools & Resources - KRose Marketing

Asana is an incredible platform I use to manage my business. My team and I use Asana as a project management system. It allows me to keep track of all the employees, contractors and projects. I can add deadlines, tag team members, keep projects, and much more.

One of my favorite uses of Asana is our “Daily Check-in”. Everyday the KRose team logs in and writes what three things they are working on that day. At the end of the day, we have a “Ta-done list”. We go in and type everything we finished for the company. I can check in, answer any questions, and see the business moving forward. I know exactly how many emails were sent, phone calls made and what other projects were accomplished. It gives us all a sense of accomplishment because we finished all those tasks on the Ta-done list.

The best part about Asana is the ability to organize different projects. When we have a project for our customers, you can assign recurring events, such as posting on Instagram, which we do every single day. Asana gives us a main platform where we can all come together, see what’s due that day, see what everyone’s working on and keep tabs on all the projects.

Through Asana, you can set up notifications for email and/or on the phone app for when someone tags you or you have a task due. This is great when a team member tags me or asks my expertise. I’m allowed to go in and answer them without a bunch of back-and-forth emails. Asana is incredible that way.

It comes in a desktop version and an app version. You can have different teams, you can have different projects. We love Asana for helping move our business forward.

Ecamm Live

Timeless Tools & Resources - KRose Marketing

I get asked all the time, “What do you use for your Live videos on Facebook?” It’s a great question. We all know video is extremely important, both on Facebook, Instagram, and your website. If you’re not doing Facebook Live, you’re missing out. People watch millions of hours of video there. I have a video all about common mistakes I see on Facebook.

So let’s talk about the program I use for Facebook Live. It’s important to use a program for a couple different reasons. This program allows me to schedule my Facebook Lives. I can tell my tribe I’m going to be Live tomorrow at 11 a.m. and they can get a reminder when I hop on. This is priceless.

Ecamm Live allows us to automatically download our Facebook Live videos so we can repurpose them. Every Facebook Live we do turns into one or two instagram captions, 15 quotes, a blog, and an email that’s filled with value. You need to make sure you’re downloading your Facebook Lives so that you can repurpose the content.

It gives you the opportunity to share your screen. While you’re on Facebook Live, if you want to teach something and need to hop over to your website, check your pixels, or whatever you need, it allows you to flip the screen over. You can share your background or share a powerpoint when teaching on Facebook Live. Ecamm Live does have a small cost. It’s an incredibly powerful tool.

On our Live videos we put the KRose logo in the corner so people know who I am and what I’m talking about without having to look far. I highly recommend utilizing this program so you can create Facebook Lives that impacts your viewers now, plus you can save content for later.

17 Hats

Timeless Tools & Resources

As a small business owner, the bidding process can be really challenging. Before we invested in 17 Hats, we were struggling to follow up with customers and keep track of who received a bid. It’s really important to find a tool that helps organize the process. Here’s where 17 Hats comes in.

When we found this program it was a game changer for us. We can enter someone in as a contact, say what they’re interested in, and tag an employee who needs to follow up with them. We have email templates that are pre-written to talk to the customer.

For example, in our logo bidding process, the email we send when we bid a logo is already pre-written. We go in and customize it to the person with a bid and it can be sent within about two minutes. No longer do I need to come up with a custom email. It includes all the wonderful things I want our audience to see and I can send it right away.

It comes in a checklist, so if they receive the bid email, and they haven’t replied in advance, we have a follow up email we can go in and send 4 days later. If they book the project, it tells us to send an invoice, and gets them in touch with their designer. We send the first round of drafts and it’s all laid out for you in 17 Hats. It helps us stay organized and is well worth the investment.

Speaking of organization, download our free Monthly Success Guide to set goals, manage your budget, and stay on track to growing your business.

I talk more in depth about each of these tools over on our new YouTube page. Remember to like and subscribe as we build our channel!

Exploring Personalities: The Enneagram and 9 Energies

Exploring Personalities: The Enneagram and 9 Energies

It is important to understand how other people think, what motivates them, and what causes them fear. I discovered the Enneagram this past year and knew right away that I needed to implement it with my team. The Enneagram is essentially a science of personalities. It’s been studied for many years and is an incredibly powerful tool for understanding ourselves and others.

 

Implementation

My team and I had a retreat this past summer and I had everyone on the team take the test prior to coming. One night we discussed everyone’s personality types and it was truly enlightening. Previous communication errors made a lot more sense. I communicate in a certain way based on my personality, but certain personalities respond differently. I’ve learned to adjust my approach based on the team member I am talking to.

You can find a free version of the test here. You can also take the paid test on the Enneagram Institute
website.

Here are a few KRose team members and our personality types: 

Me (Karoline Rose)  

I’m an Enneagram 8, The Challenger, and my personality is fairly unique. The descriptions states: I am powerful, dominating, self confident, willful, and confrontational. Eights can come across as harsh or rude, and let me tell you, I’m no exception. I have heard this a lot from people when they first meet me. Even when I was young, I’m told I came across as very bold and rude, even though I didn’t mean to (most of the time).

I have let my team know if I come across as decisive and wilful, saying what is on my mind, I’m not doing it to be rude. This is just how I function and I don’t even think about it. At their best, 8s are merciful, mastering themselves through self-surrender. They’re courageous and willing to put themselves in serious jeopardy to achieve their vision. When healthy, 8s can have lasting influence and may achieve true heroism and heroic greatness. The harder side of being an 8 is learning to yield to others and remembering the world is not against you.

Jamie Hawley

Personalities - KRose Marketing

Our digital marketing strategist is an Enneagram 6, The Loyalist, which rings true of her character. Loyalists are the committed, security-oriented type: engaging, responsible, anxious, and suspicious. Six’s are known as excellent troubleshooters. They can foresee problems and foster cooperation, but they can also be defensive, evasive, and anxious. Sixes might struggle with self-doubt. At their best, loyalists are internally stable and self-reliant, courageously championing themselves and others.

Sounds like a pretty great personality to be on a team, right? She keeps a lot of ships afloat, and it’s comforting to know her loyalty is so strong. Her basic fear is to be abandoned and left without support, so I try to remember this and check in with her so she knows I’ve got her back like she has mine.

Lexi Wright

Our Pinterest expert is Enneagram Type One, The Reformer, which is one of the rarer personalities. Her type is known as the rational, idealistic type, principled, purposeful, self-controlled, and perfectionistic. Ones are ethical and conscientious, with a strong sense of what is right and wrong. They are advocates for change, always trying to improve things, but afraid of making a mistake. Ones are well-organized, orderly, and try to maintain high standards. But they can slip into becoming perfectionistic and critical. They can be resentful and impatient. At their best, ones are wise, discerning, realistic, and noble. They desire to have integrity and balance and fear being corrupt/evil or defective.

Lexi’s role significantly grew after learning more about her strengths. She is incredibly organized and we have had her help with our productivity systems. She’s a great resource for opinions and objective feedback. When we see her kids crawling on her in our Zoom meetings, everyone knows Lexi has her head in the game and is as focused as ever. We can trust her because she has such a strong sense of ethical responsibility.

Rachel Krug

Personalities - KRose Marketing

Our business manager is also an 8, The Challenger. She is straight-talking and decisive. Although some might see “confrontational” as a negative quality, it actually lends itself well in the business. We do have the same personality type, but of course everyone still has their individuality. I don’t love conflict and have had Rachel handle employee terminations and other tough conversations. It causes me stress, but she can take care of it with her strong personality and conviction.

Since we both are challengers, it is inevitable we will butt heads from time to time. But we understand each other very well and can step back to see where the conflict is rooted. I know Rachel will persist through any hurdles the company encounters. She’s not going to back down or give up.

Natasha Bodily

Personalities - KRose Marketing

Our creative writer is an Enneagram 9, The Peacemaker. This type is known as easygoing, self-effacing, receptive, reassuring, agreeable, and complacent. Nines are usually creative, optimistic, and supportive, but also can be too willing to go with the flow to keep the peace with others — even if they don’t like where the flow is going. They often have problems with stubbornness and inertia. At their best, nines are indomitable and all-embracing, capable of bringing people together and healing conflicts. They want to create harmony in their environment, avoid conflicts and tension, and resist anything upsetting.

I had noticed with Natasha before the retreat that if I didn’t get back to her on a topic, she wouldn’t push me for what she needed to finish a project. I realized she just didn’t want to be a “pest”. Now that we understand our personalities better, she is much more willing to check in with me, knowing I’m not annoyed by her follow ups. We also realized she could be a great resource for mediation whenever needed.

Learn more about the entire team here.

9 Energies

I also want to tell you about the 9 energies. The Enneagram alone is slightly flawed, I think, because people might not answer the questions 100 percent honestly. They might answer in the way they wish they were, instead of who they are today. With the 9 energies, you learn about how your body language expresses your personality. Each energy type has a certain look. Eights have similar structures and faces; their eyes are set the same way and they’ll sit close to you. You can learn how to better react to pressure. Some people hold power in their shoulders, hips, or in the ground.

One of our customer’s, Susan Fisher, is the co-founder of 9 Energies. I’ve been typed and I’m definitely an 8. But when I first took the Enneagram, I got a 3, known as The Achiever. I think it’s because I didn’t want to fully admit my faults. Now that I know much more about 8s and the look of 8s, I feel it is very similar to who I am.

The 9 Energies examines:

  • a specific facial expression 
  • a quality to how the eyes are used and what they look like 
  • an energetic signature that occurs when the Natural Energy is active
  • specific muscular and skeletal body development

Looking at both the positive and negative sides to your personality can be tough, but incredibly helpful. We can only become better by recognizing our flaws. Check out 4 Tips for Staying Emotionally Healthy.

I’m so curious to know your personality type. Comment below with your results and how you feel about them. When you know more about the people around you, there will be fewer arguments and confusion.

 

Book Review: Eat Cake. Be Brave.

Book Review: Eat Cake. Be Brave.

I just finished listening to Eat cake. Be Brave. By Melissa Radke and let me tell you, I absolutely loved it. I really enjoyed her realness and honesty about how her life really is. She didn’t sugar coat a thing.

When we set out to write a book and influence people, it’s important that we talk about the imperfections along with the triumphs. We live in an Instagram-pretty world and a lot of people compare their first chapter to someone else’s  20th or 30th chapter. I find myself doing this. I’m really guilty of comparing myself to a lot of small business owners who are in their 30s and wondering why I’m not there yet. Why have I not made it to the point where they’ve made it?!

We find our self in this comparative nature and it can be so frustrating. in the book, Melissa talked about how in her videos she is hilarious and entertaining. She shares about her marriage and kids on video. But behind the scenes at home it’s not always perfect. It’s important to realize imperfection shows us our true self, and we need to be more honest about that.

I loved how just one day she woke and decided she was going to be brave. This is very much like my personality — to change the game right in the middle of it. It’s important to know that you have the ability to change something you don’t like. If you are not happy with the decisions you’re making, then you can change it.

She talks about working with experts. I think that is critical because we can get into this funnel where we say we’re going to do something and don’t follow through and/or don’t have a good support system. Melissa thought a lot was going to change when she turned 40, but nothing happened. So when she turned 40, she decided she was going to be brave. I absolutely love that she made a decision and pulled through. It certainly wasn’t easy, but well worth it.

Whenever I listen to a book, I end up reading a lot about it. I listen to about 3-5 books a month and enjoy researching. Some people have said they thought about cake the whole time they read or listened to the book. But thankfully, I didn’t have that problem.

I really loved the message: here’s the bravery, here’s the courage, here’s the cake, but not the healthy cake like carrot.

I highly recommend this book. She’s hilarious. I think it’s much better when you listen to it because she adds even more personality. She goes through highs and lows in the book and she talks about all of them. She does incredible things and hard things. Her family is going to start a reality TV show and she had to make the decision about showing her kids on reality TV. This is a circumstance I wouldn’t imagine encountering, but I learned so much through her perspective. All throughout the book I found myself laughing, relating, and wanting to be brave.

 

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