Comparing Social Media Platforms for Business Marketing

Comparing Social Media Platforms for Business Marketing

When you run a small business, social media is an incredible tool for marketing. Businesses can connect directly with their audience and instantly respond and update. 


It can be a challenge to know which social media platform is best for your specific marketing goals. From Facebook to Instagram to Twitter to Pinterest, and more, social media platforms have a wide range of benefits and limitations. Trying to master every single one all at once can quickly lead to burn out. 


We want to break down the top social media platforms so you can discover which ones are best for you to utilize. 




There are 1.5 billion daily Facebook users, allowing business owners to reach a high number of potential customers. 


Key Features 


There is an emphasis on visuals from the profile and cover photo to uploads on a page. Businesses can advertise to users who don’t follow their page. 




Businesses can post and advertise in front of very specific groups based on your own criteria. You can reach out to the exact demographic you are looking for. From special interests, location, gender, age, and more, you can tailor who will see your content. 




With Facebook Analytics, you can track conversion and measure engagement, which allows you to improve your future marketing tactics. 




The main age range of Facebook users is over the age of 35. If your target market is younger than this, you might not be able to reach as many potential customers as you could on another platform. Facebook has become more of a pay-to-play platform, where businesses need to purchase ads to be seen. Recent changes to the newsfeed make it harder to reach followers without promoted content. 




Twitter has more than 300 million monthly users and is a popular spot for small business owners. 



Facebook is great for online advertising, while Twitter excels in its ability to allow direct communication. 




Many users go to Twitter to get news and share opinions. People can connect and build relationships with specific people based on their interests. 




Through Twitter, small business owners can build relationships with potential customers, network with professionals and improve their customer’s experience. 




Twitter doesn’t offer the vast targeting potential that Facebook does. You can create targeted ad campaigns, but you’re limited to the 140 character limit post. 




Instagram continues to grow in popularity with 600 million+ visitors per month. It is fully integrated with Facebook and Twitter with unlimited photo uploads.  

To check out our instagram account, be sure to follow @krosecompany on IG




Instagram is owned by Facebook and offers similar targeting abilities to reach the correct audience. 




Instagrammers are nearly 60 times as likely to share an Insta-post than one from Facebook and 120 times more likely than a Twitter post. Advertising on Instagram is far more likely to get the “word-of-mouth” shares that can spread your ad. 


Brand Awareness 


You can hone in on your brand’s voice on Instagram. Images make more lasting impressions than text. You’ve heard the phrase “a picture is worth 1000 words.” The specific word count is arbitrary, but it’s true that images tend to stick with us more than words alone. 




Nearly opposite to Facebook, Instagrammers are mainly 15-35 year olds. If your demographic is older than this, you’re less likely to reach them. Posts and messages through Instagram don’t support clickable links, which means you need to make sure everything is easy for users to copy and paste or simply remember.




There are more than 290 million monthly users on Pinterest. This number is less impressive than Facebook, Twitter, or Instagram, but there are some key benefits to this lesser used platform. Pinterest users are much more likely to purchase based on what they find on the platform. Often they are looking to Pinterest for a specific purchase. 


Web Traffic 


Images uploaded to Pinterest automatically hyperlink their source. This makes it much easier to drive traffic from Pinterest to your website. 




You can increase brand awareness with promoted pins. Tracking performance and analytics is helpful as you develop your brand further. 




Most of Pinterest users are female, which means if your demographic is more male, you’re less likely to reach them on this platform. 


As a small business owner, you are going to want to sit down and decide which platforms you should put time into. We hope this helped you decide which ones are better for your demographic. 


Small Business Spotlight: Jessica Hanson, JRock Jewelry

Small Business Spotlight: Jessica Hanson, JRock Jewelry

 Jessica Hanson is an incredibly talented jewelry maker that has refined her skills to bring people pieces of jewelry that speak to them. It was SO hard for me not to want to buy every little piece. I saw a lot of her work on instagram and knew we had to collaborate because pieces like these need to be seen! Check out Jessica’s story below! 

From Jessica Hanson, JRock Jewelry :

So my story starts back in highschool when I took a jewelry class from an amazing person that helped me decide which path I was going to take towards my future.  Granted, I took a little bit of a scenic route to get to where I am now, but here I am. I confided in my teacher one day that I felt like I had to make one of two choices. Go to school to be an X-Ray tech like my family hoped I would for a stable career path or face my fear of telling them I wanted to go for Goldsmithing and jewelry design. Her answer was simple and I still remember it to this day.  

She said I could take the road where I knew I would be financially set and risk wondering whether I would be happy with my choice or I could take a chance to do something I was passionate about and not be certain of what kind of living I would make from it. After that i knew what I had to do. Fast forward to 2 years ago and several odd jobs that paid the bills, I left a stable career in a high end jewelry store that I had been at for several years. My husband was offered an opportunity we couldn’t refuse and I was going to be able to stay home with our two small children. After months of being at home I knew it was time to start my own business. I was tired of scrolling through social media and seeing all of these people I followed that were living out their truths and creating these amazing pieces. It was literally eating away at me that I wasn’t creating or using my talents I so enjoyed. I had loved my job at the jewelry store for several reasons but I still felt like a part of me was missing. When I started making my own jewelry again, the love and support of the responses I received just baffled me. I can honestly say the last year of my life has been the most trying yet transformative I have had.  

I can’t explain the feeling of creating something for someone and seeing the joy it brings them. Every day I am inspired more and more to show my two little girls that they can make their own way in life and enjoy every moment along the way. All I want for them from this life is to be able to make a life for themselves that brings joy and passion to them. The love and support my family and friends have shown me so far has been tremendous and I could never thank them enough. I hope I can continue to create, learn, and grow until it is no longer a possibility. It’s a cliche but life really is so short and why wouldn’t I try to be the happiest while doing it.


Be sure to check out her Facebook page: JRock Jewelry and IG @jrockjewelry

She even gave us a discount code! Use code KROSE15 for 15% off!

Blog Recap 9/30-10/4

Blog Recap 9/30-10/4

Happy Friday! 


You know what that means, it’s recap day! 


This week our blogs covered a bunch of categories so in case you missed any, here’s a recap with all the links! 


Monday: Staying Accountable by Asking the Right Questions 

  • Are you holding yourself accountable? Learn how to be asking yourself the tough questions that are SO necessary 
  • By not being realistic with yourself, you are your own worst enemy 
  • Ask the hard questions, face the facts, and let’s get going! 


Tuesday: Should I have an Email List or Not? 

  • Have you been on the fence about if your business needs an email list? 
  • Here we help show you how that answer is always YES 
  • Check out how to get started! 


Wednesday: How To Benefit from a Hotel Rewards Program 

  • Do you travel a lot for work like I do? 
  • Every entrepreneur travels at some point and I want to share some tips I’ve learned over the years! 
  • These programs have really come in handy so if they’ve helped me, they will help you! 


Thursday: Biggest Takeaways from our Email Marketing Blog Series 

  • We have covered  TON in email marketing so we broke it down even further 
  • One summary of everything we covered on Email Marketing, is just a click away! 


Thank you for another great week and stay tuned for what’s coming! 


Have a great weekend!


Biggest Takeaways for our Email List Blog Series

Biggest Takeaways for our Email List Blog Series

We’ve talked a lot about email marketing recently. If you’ve been following our blog series, you are ready to take the next step to building and implementing an email marketing list and strategy. 


If you missed the recent blogs, don’t fret! We’re compiling the highlights for you now. Take time to read through each blog and let us know if you have any questions. 


What is Email Marketing and Why Do You Need it? 


Email marketing is the process of promoting your business through email. It is a direct marketing strategy that is similar to postal mail, minus the cost of stamps. 


Entrepreneurs use email marketing to reach their audience about updates, promotions, and most importantly: to build trust. Through email marketing, you can reach a larger audience and strengthen your relationship with current customers. 


  • Email is reliable
    • If you only have a Facebook business page, it’s not enough. You could have 10K followers on Facebook, but if Facebook goes down how will you reach them? 

Email marketing is the topmost effective resource for eCommerce businesses, driving traffic and communicating with existing and prospective customers. You have the opportunity to engage with your audience, build brand loyalty, and increase sales. Ultimately, email marketing grows your bottom line. 

Getting started: Build an Email list 


  • Before you start inviting all your email contacts, you should know that you can’t add anyone to your business’s email list who doesn’t opt-in. You have to use an email marketing program like Active Campaign and have an opt-in plan. 
  • Active Campaign and other programs allow you to monitor the emails you send out. You can observe how your subscribers respond and interact with your sent emails. This software tracks analytics like open and bounce rates, click-through rates, and conversions. 


What are opt-ins? 


  • Aptly titled “opt-ins” are forms of consent given by web users to acknowledge they are interested in your services or products. When users opt-in, they are allowing a business to contact them with more information. 
  • Opt-ins aren’t merely a means of being polite, they are required by law. You also must make it simple for people to opt-out — or unsubscribe — if they want off the list.  
  • Opt-in forms come in different shapes and sizes. They can be pop-ups on a homepage or landing pages. It’s much easier to build your list when you are offering something valuable. Your landing pages need to have great copy and conversion that will convert followers into email subscribers. 

Create an Email Marketing Campaign


  • Once you have your email list, it’s now time to use it. With your email marketing software (like Active Campaign), you can customize the content of your email with the subscriber’s name. You can even send out birthday emails and other personalized content. You have the ability to keep separate lists to send out different promotions and offers based on the audience.


Give, Give, Give, Sell


  • When someone agrees to be on your email list, you should be providing them with value from the very start. Opt-ins can be useful and educational. Once you have an email list you should continue to provide your audience with more value. For every selling email, there should be about three giving emails that benefit readers. 

Use Calls-to-Action 


  • In every communication with your audience — from emails to Facebook posts to in-person seminars — tell them what you want. You can use CTAs to ask people to attend an event, purchase a product, read an email, or subscribe to your social media platforms.


Email Marketing is a Marathon, Not a Sprint 


What can email marketing do for your business in the long haul? 


Email Marketing Benefits

  • Strengthen Customer Relationships 
    • Good quality email marketing that is consistent, relevant, and valuable helps you gain the trust of your audience. Overtime, your audience will develop a kinship with you. They’ll look forward to seeing you in their inboxes because they want to be in the loop and see what new value you are providing. You want your audience to think of you when a problem arises that you have the solution for. 
  • Expertise and Education 
    • Your audience wants what you have to offer. They want to learn more from you as a trusted authority. Continue to position yourself as an expert through the content you create and share. 

Along with updating your customers about company news, promotions, and incoming product, you should also provide some valuable education. Whether you have blogs, videos, podcasts, pamphlets, or exclusive email-only content, your audience will appreciate well-crafted information

  • Time and Cost Effective 
    • How you spend your time and money as a small business owner is critical. It can be hard knowing where to invest yourself. Creating an email marketing campaign isn’t very complicated. Once you get the hang of it, it doesn’t take much time, either. You are able to reach a large group of people in an instant through email.
  • Increases Brand Recognition 
    • The more your audience sees your name and appreciates your content, the bigger your brand becomes. Make sure your emails have your brand image and name. Keep your color palette and logo consistent in the template of your emails. You will build credibility as your name continues to be seen while you provide quality content. 
  • Reach and Grow Your Target Market 
    • Not only are you able to stay in touch with your audience regularly, but you can also reach an even larger group of people through your website opt-ins. You can promote your opt-ins through social media and on your website, on your products and email signature. 


How to Gather & Start and Email List 


In order to gather your list, you need to create and utilize a landing or lead page, create an opt-in or freebie, share that opt-in/freebie, give people a reason to stay on your list, and utilize email marketing software to easily plan your strategies.


  • Create an Opt-In 
    • Along with opt-ins, you can also use what is called a freebie or a freemium. This is something you are offering of a $250+ value in exchange for a person’s email address. This could be a PDF full of valuable information, a webinar, a video, a training, or a coupon. 

To create an opt-in, you need a landing page or a lead page where people can sign up for your email list. Once someone signs up, you want to immediately provide them with the free item. 

  • Share your Opt-In
    • You can create ads, Facebook ads, and other social media ads out of the opt-in you created. This is another great way to get people on your email list. You don’t see an immediate Return on Investment (ROI) from gathering your email list. But once someone is on your list, they’re that much closer to becoming a paying customer. Remember it’s a long game you are playing with your email marketing strategy. 


  • Create a Landing Page
    • A landing page is a focused page that invites people to sign up to learn more. They’re great for promoting with a clear call-to-action to get people on your email list. There are several landing page builders you can use including Google Sites, Unbounce, Wix, and Instapage. We often use Leadpages, which is great for advertising and selling products/services. 
  • Grow your List Further — Give People a Reason to Join your Email List
    • To avoid becoming an annoyance to inboxes everywhere, make sure you are actually providing relevant, valuable information and material. Give people a reason to stay on your list. Once a person has received their opt-in or freebie, you want them to stay active. Engage them with attention grabbing headlines and emails full of great material. Give them a reason to keep opening your emails! 
  • Utilize ActiveCampaign– This has been a game changer for us and we used it Every. Single. Day. If you are looking for a software that can handle all of your email marketing needs, this is it! We have it linked here if you want to sign up for a free trial or full service!
    • There are a lot of marketing technologies you can use to maximize your email list’s potential. After using several, we have stuck with ActiveCampaign for years now. It has flexibility, making it easy for businesses of all types to use its features for their own unique needs. 
    • ActiveCampaign has four core elements: 
      • Email Marketing 
      • Marketing Automation 
      • Sales CRM 
      • Customer Messaging

9 Steps to Sending you First Marketing Email


  1. Introduce yourself 
  2. Craft a welcome email 
  3. Give them an offer 
  4. Write a stellar subject line 
  5. Be aware of the preview text 
  6. Write smartly 
  7. Get to know your audience 
  8. Calls to action 
  9. Don’t overload them with too much content


Should I have an email list or not? 

I hope you answered this question with a big YES! Of course you need an email list. 


Ways to build your email list: 

  • Use Call-to-Action “Subscribe” buttons on every landing page of your website 
  • Create surveys that pop-up while a user is browsing your site 
  • Include pop up or slide-in images on your landing pages 
  • Recruit followers from your social media accounts 


Why you need an email list


  • You have control 


      • On social media, you are working in branded territory. When you own your own website and communicate with your audience via email, you hold the power.


  • It’s easy to update your audience at once 


    • Email is the best way to share a new message with your audience. Any changes to your company, products, or services can be shared quickly and easily with everyone on your email list. 



  • Email subscribers are more likely to purchase 


    • A person’s email inbox is, well, personal. When someone allows you to send them emails it is because they want to hear from you. They are far more likely to purchase from you as they develop trust for your business through your email communications. 


We have officially covered EVERYTHING in our Email Marketing series!! I know I threw a lot at you, but I promise it will pay off! All the links in this blog will take you to the specific blog on each topic in case you want to go over them again. I just wanted to lay out one big giant summary at the end to make sure we covered all the bases!



How to Benefit from a Hotel Rewards Points Program

How to Benefit from a Hotel Rewards Points Program

I find myself traveling pretty much constantly for my business. If you’re like me and you’re on the road a lot, you should consider taking advantage of a Hotel Rewards Points Program. Many different hotels offer these. I’d recommend looking into hotels you can find in the areas where you travel. 


Some of the popular hotel chains include: 


You might recognize some of those hotel names, but those large chains include great (affordable) hotels like Comfort Inn, Days Inn, Ramada, Hampton, Aloft, and Hyatt Regency. 

Be proactive and not reactive in the way you save money. Hotel rewards can come in a few different forms but benefit those who travel frequently. You can get a Hotel Rewards credit card from most of these hotel brands! If you use the credit card on basic needs like groceries and gas, while paying off your bill every month, you will start gaining points. 


Overtime you will accrue enough points for free or extremely discounted hotel stays, possibly even FREE. Pretty awesome, right? You’d already be spending money on gas and food, and you’ll save a ton of money while you travel. You might be thinking that we are getting affiliate money from promoting these Hotel Rewards programs, but we’re not. We just want you to help you save money where you can!


If the idea of another credit card isn’t right for you, you can still benefit from a rewards program. The more hotel stays you make, the more points you’ll gather. 


Hotel benefits are not the only way to travel smart. Remember, you want to be proactive, not reactive. Make sure to use no-fee bank cards while you’re traveling. Those annoying fees can add up quickly if you’re not paying attention. 


If you use WiFi while you travel, as most modern business owners do, research which locations offer free WiFi in the area you’re visiting. The last thing you want to add to your travel bill is an overpriced internet fee at a hotel. Also, if you’re not a breakfast person you might not care what the hotel offers. But if you are, then make sure to check out the breakfast they offer! Often the cheaper hotels don’t offer breakfast, adding an extra cost for you in the long run. These are just a few factors to think about as you book your next trip!


Travel safe and smart, my hustlers!  

If you need some ideas about what I MUST have in my truck when I travel a ton, our blog “Car Essentials for the Entrepreneur on the Go” has all the goodies!

Should I have an Email List or not? 

Should I have an Email List or not? 


Should you have an email list? I hope you answered this question with a big YES! Of course you need an email list.

An email list is a collection of emails your business has gathered from visitors who wish to receive information, freebies, updates, discounts, etc. from you. They have agreed to be on your list through an opt-in. You can place your opt-in landing page link on your social media pages, and you should definitely have it on your website. 


Email lists are critical because email marketing is the best way to connect with customers — even over social media. You’re six times more likely to get click-throughs by emails rather than social media posts. It is 40 times more effective than social media when it comes to gaining new clients. 


Ways to build your email list: 

  • Use Call-to-Action “Subscribe” buttons on every landing page of your website 
  • Create surveys that pop-up while a user is browsing your site 
  • Include pop up or slide-in images on your landing pages 
  • Recruit followers from your social media accounts 


Read more about how to grow your email list. 


Email allows you to engage your audience in a personalized and creative way. Your emails show your customers that you understand their problem and have a solution for it. 


Why you need an email list


  • You have control 


      • On social media, you are working in branded territory. Don’t abandon your social media, but always keep in mind you are on rented grounds. When you own your own website and communicate with your audience via email, you hold the power.


  • It’s easy to update your audience at once 


    • Email is the best way to share a new message with your audience. Any changes to your company, products, or services can be shared quickly and easily with everyone on your email list. 



  • Email subscribers are more likely to purchase 


    • A person’s email inbox is, well, personal. When someone allows you to send them emails it is because they want to hear from you. They are far more likely to purchase from you as they develop trust for your business through your email communications. 


Read more about what email marketing is and why you need it. 


Put simply, you definitely should have an email list. Be patient with yourself and the process because email marketing is a marathon, not a sprint. 


We have 9 Steps to follow for sending your first marketing email. 


Once you have gone through the building stage and started sending out email funnels, you will see for yourself the many benefits of having and utilizing an email list. 



Blog Recap 9/30-10/4

Blog Recap 9/23-9/27

Here’s what you missed this week on the blog! 



Monday: S.M.A.R.T Goals: What they are & how you can implement them 

  • Setting goals is much easier when you are able to MEASURE what you are striving for 
  • Specific, measurable, achievable, relevant, and time-bound goals give you structure and direction on how you can achieve them! 


Tuesday: Email Funneling: Who, What, Where, and Why 

  • Narrowing down your target is so tough but without a purpose, what are you writing about?
  • Follow this guide to make sure you emails are conveying the right message and giving your audience what they want!


Wednesday: 5 Tips to Help you Unleash the power of Facebook for your Business 

  • 5 Easy Tips
  • You can start using them TODAY 
  • Let’s do it!



Thursday: How To Start & Gather Your Email List 

  • Step by step guide on how to start gathering for you email list 
  • It’s tough to navigate but with these easy tips you’ll be well on your way! 
  • Let’s get started


I hope you guys enjoyed this week’s content and are looking forward to a new line up next week!


5 Secrets to Unleashing the Power of your Facebook Business Page

5 Secrets to Unleashing the Power of your Facebook Business Page

By: Karoline Rose

Facebook business is an amazing program for reaching paying customers, and the best part is it’s FREE!

 The abilities this software has are so useful for a small business owner working hard to reach lots of potential customers while keeping the cost down!

So after you get your business page created, here are some of my favorite tools I use when I am working behind the scenes on the KRose Company pages.

Schedule or Draft a Post

If you’re wanting to plan ahead for a busy day or especially a holiday, scheduling posts on Facebook Business is an amazing tool. You can schedule a post to go out two hours from then, or three months in advance. By using this feature you can always be there for your followers, even if you’re really ‘not there’. With this feature you can also draft a post. After a crazy brainstorming session and you have tons of post ideas but don’t know exactly when you want to post them, go ahead create them and then save them as a draft! This way you can go back and edit them, but your thoughts are already on “paper”!


Edit Photos on Facebook

I absolutely love this feature because it really helps you out if you’re in a bind or a hurry. If you  upload a photo to post and it needs a little bit of editing, you can do it right there! You can crop, filter, or even add text to a photo. There are various options, and this feature helps you avoid opening another program. Who doesn’t love a time saver like that?


Find Out Where Your Likes Come From

Ever wonder how people land on your page? Or how successful your page’s ads are? Well this tool gives you an inside look where you page likes are coming from. It breaks it down by ads, page suggestions, news feed, searches, etc. This way you can narrow down where your page gets the most likes. Go to your Facebook business page > Insights > Likes (left menu)> Where Your Page Likes Happened.

Know When Your Fans Are Online

How frustrating is it when you create an awesome post, but it only gets like two likes? I know! It’s infuriating! So next time when you create that post, make sure to post when a good portion of your fans are online. How do you figure that out? Facebook business will tell you! Go to your Facebook business page > Insights > Post (left menu)> When Fans Are Online.


Know Which Posts Work For You and Your Followers

Figure out what ‘post types’ work best for your audience by clicking Insights>Posts>Post Type (Top Center). This feature can really show you the power of videos and photos in the Facebook news feed because of their large reach! You can also look at engagement stats (number of times a fan comments, shares, likes a post) and narrow down what type of posts your followers engage really well with. Go take a look at your stats, know what type of posts are doing well, and use that to your advantage!

The tools that Facebook business entails are vast and I can’t mention them all! There are so many different features and tiny details and it all depends on what your business’s main purpose is, and how you determine to utilize the stats and features. I didn’t cover all the tools, but I covered some of my favorite that I hope you can use!

We’d love for you to share your Facebook Business page in the comments and we will come check it out. Keep everything organized with our Social Media Toolkit.

Getting Started with Email Funnelling

Getting Started with Email Funnelling

Email funneling can be tough to navigate but it is the next step in your email marketing journey!

After you have your email list built and you’re ready to start an email campaign, it’s now time to discuss email sales funnels. 


An email sales funnel is a series of emails with the plan of nurturing a relationship with an email subscriber, educating a prospective client about the benefits of your service/product, and encouraging them to make a purchase. 


Email funnels can simply be a series of back-to-back emails, but can be more strategic with a marketing automation tool like ActiveCampaign. 


Before you get started there are a few questions you need to ask yourself:


    • WHO are you targeting 
      • You need to know who your ideal client is in order to talk directly to them. 
    • What are you telling those people 
      • What is the message you are communicating? 


  • Why are you telling them? 


    • Why do they need to know your message? 


Getting started with your first sales funnel is always the hardest. After you’ve done it a few times, it will get much easier. Here are the very basics to starting your first email sales funnel. 




First Email: Provide Value 

  • In your first email of a funnel you should provide something valuable like a free download. That freebie begins your relationship with each email subscriber. You are establishing yourself as trustworthy and an expert. 


Second Email: Show you are an authority

  • You want your readers to learn they can trust you through this email funnel. Show them why you are an expert, whether that’s telling a story about your education, sharing reviews, or linking them to articles where you are mentioned. If you don’t have much to show just yet, don’t worry. These things take time. You can still demonstrate how knowledgeable you are before you’ve made it on the map. 


Third Email: Call-to-Action

  • After you’ve demonstrated you’re an expert and provided value, now it’s time to tell your reader what it is you want from them. If you want them to follow you on social media, tell them. If you want them to check out your new product, tell them. Limit these to 500-1000 words. You don’t want to overload them or oversell. 


After you’ve completed your first email sales funnel, you should be ready to dive deeper with the next one. Overtime you’ll establish a good template that you can adjust as changes happen within your business. 

In case you missed our previous blogs about email marketing, be sure to check them out because we have it formatted so it takes you step by step each week! Click here to see the previous blogs!




What are S.M.A.R.T Goals and how can you implement them? 

What are S.M.A.R.T Goals and how can you implement them? 

S.M.A.R.T goals are easy to measure and seemingly easier to obtain. Setting goals is a crucial element in being a successful person — in business and in life. But simply writing down a goal isn’t enough. How many goals have you set this year, and how many have you actually accomplished?

Don’t beat yourself up for not knocking all your goals out of the park. If this is the case for you, you might not be setting S.M.A.R.T. goals. S.M.A.R.T goals bring structure and organization into your objectives. Often our goals can be vague and hard to monitor. When we aren’t setting goals intentionally, they’re very likely to fall to the wayside.

What are S.M.A.R.T goals? 

  • Specific (simple, sensible, significant) 
    • What are you trying to achieve? 
    • Ask yourself: 
      • What do I want to achieve exactly? 
      • When?
      • Where? 
      • How?
      • With whom? 
      • What are the limitations? 
      • Why do I want to reach this goal? Are there alternative ways to reach the same objective? 
  • Measurable (meaningful, motivating) 
    • This means you can identify exactly what it is you will feel, hear, and see when you reach your goal. You break down your goal into elements that can be measured and require concrete evidence.
  • Achievable (agreed, attainable). 
    • You must investigate whether a goal is realistic and acceptable for you. This means you need to weigh the time and effort your goal will require and if it fits into your profit and costs model. If you don’t have the time, resources, and skills to reach a goal, you’ll be pretty sad when it doesn’t go according to plan. It’s OK to let go of a goal if it genuinely can’t work out. Find a goal that is attainable and follow the other S.M.A.R.T suggestions.
  • Relevant (reasonable, realistic and resourced, results-based) 
    • Is the goal you set relevant or does it just sound good? You have to decide what is relevant to you, your business, your skillset, and personality type. If you currently lack the skills to achieve this goal, set smaller goals to develop your skills in this area. Ask yourself again why you want to reach this goal.
  • Time bound (time-based, time limited, timely) 
    • Make strict deadlines for yourself throughout your goal making process. Deadlines motivate us, but they’re only successful if properly followed. Tell your team and an accountability partner what your time frame is and have them check in with you. Be realistic with your schedule or you’ll fall to the same troubles as an unattainable goal. 

Setting goals is a multi-faceted process. One aspect aside from the S.M.A.R.T. requirements is your mindset. Check out our recent guest blog on Shaping Your Attitude Using Affirmations with Molly Painschab.