We love when our community asks us questions. We wanted to put some of the most asked questions in one spot for your convenience.
What does a valuable opt-in (freebie) do for my business?
Utilizing a valuable opt-in allows you to turn followers into paying customers by getting them off Instagram, Facebook, or Pinterest and giving them a second touch point of contact. Opt-ins give you security by getting people on your email list in case social media were ever to disappear. We are renting our spot on social media; we do not own those followers. When we can get followers off of social media and onto our email list, it takes your relationship to the next level. The know, like, and trust factor is stronger, but also they now are on the email list that I own. A valuable opt-in offers a solution to a pain point of your ideal customer. It allows them to go from follower to being on your email list, which improves the relationship you have, and makes it more likely they will become an ideal customer.
What does a valuable freebie look like?
This answer is really specific to you and your business. Valuable freebies should have actionable items that your ideal customer can do in the next 30 minutes to move their business forward. The biggest hangup I see is that most business owners use too wide of a range on their ideal customer. Instead of envisioning one person walking into a room, they are either looking at who they’re currently serving or they’re looking at a crowd of people. To make a valuable opt-in, you need to envision one person walking into the room. This is the person who your products/services are best suited for, who may not be the person you are working with today. So who are your products best suited for? The reason we narrow that down so specifically — by age, gender, income, family life, hobbies, etc. — is because what you provide in value to a single mom who is 40 and makes $40K a year is vastly different from what you’d supply a recent college graduate in their early 20s who is recently married with no kids and makes $100K a year. A valuable freebie needs to be something actionable you can give your customer that solves an immediate pain point, something that is keeping them up at night. If you don’t have your ideal customer nailed down, it’s very hard to give a valuable freebie to them. One of our most popular opt-ins is the monthly success guide.
How do service-based businesses grow when the service you provide relies specifically on you?
I’m a big believer that we can no longer only trade hours for time. When you’re in a service based industry, you have to outsource. You might not outsource the thing only you can do, but there are a lot of things that someone else can do for you. Someone else can answer the phone, send emails, or post on social media. Someone else can package your product, proofread your product, ask for testimonials, all of these things. If someone else can’t do those, if you’re running all the aspects of your business, someone else can clean your house, do your laundry, cook your meals, watch your kids. It’s very tough to get ahead and to have a booming, successful business when you’re simply trying to trade hours for time. What I encourage my customers to do is to look into affiliate income — income that works while they sleep. Share products you love and get an income from that or join a tribe that helps generate an income. Think about the “one to many method.” How can you change your protocol from one to many? Finally, I recommend doubling your prices. If you feel like you’re running out of time in the day, your prices are certainly not high enough.
How personal should I get with my business social media to show ‘behind the scenes’?
I say this is the comfort level question. How comfortable are you showing the behind the scenes? I want to remind you is the more your customers know, like, and trust you, the more they see your flaws, the better your business will be. I don’t mean you need to go online tomorrow and post every flaw you have for the world. I don’t recommend that, but your audience wants to know you’re human and you don’t have it all together because that is relatable. Perfection is not obtainable or relatable. When you can show your followers the human side of your business, they will love it. It also allows them to know your “Why.” Why are you doing what you’re doing? If they believe in your “Why” they are going to buy in to your service or product ten times quicker.
How much should I price my product/service?
I can almost guarantee your price is too low. I would like you to double your price tomorrow and see what happens. I discourage you from comparing your prices to your competitors because everyone’s life is very different. I want you to take the hours in the month you want to work. If you want to work 4 days a week and you want to put in 8 hours a day, that is 32 hours a week, and 128 hours in the month. If you want to get paid $55/an hour you can’t just stop there. Now you need to find out the overhead costs — do you have an office? Do you use printer ink? Do you use Active Campaign? Do you have LeadPages? Do you have a designer? Do you use fuel to get to the meetings? Then you have to think about everybody on your team who is going to be interacting with this project. Do you have an onboarding meeting? Do you have a bidding process? Do you have In person meetings? Do you have someone who is reaching out about testimonials? Do you have someone who is going to proofread the work? You need to add up all those hours and calculate in all the fixed-cost expenses for running your business. Figure out how much that all costs per hour in your ideal month. Then you need to add on a profit – 10, 20, 30 percent profit margin. Lastly, you need to add on things you’re not thinking about today. Are you traveling to meet with them? Do you have to stay overnight in a hotel? Add that up. That’s how you price your product and service.
The biggest mistake I see small business owners make is pricing their product at what they want to make in their pocket at the end of the day. But what they forget about is the email service, website, time, bidding process, meetings, the email asking for a testimonial, the design program they’re using. You’ll never be able to scale your business the way you want to because you’ll always be playing catch up. Talent and demand also plays a role in pricing. Your prices are not high enough if you have higher than a 50 percent success rate on your bids. If you get more than 50% of the bids you sent out, you need to raise your prices.
What’s the difference between a Facebook page vs Facebook group?
A Facebook group is more intimate than a Facebook page, but you should start out with a page first. Groups allow you to cultivate more community and welcome new members. We like to see it as the next level. Our page is the first level — let’s get to know KRose — and our KRose Marketing Group is the next level. The beautiful part about a Facebook business page is that you can run Facebook ads. I think every business owner should utilize Facebook ads. You can reach people who are not already following your page. If you have a group, I recommend your group be private because you want to open the doors for people to ask tough questions, and if it’s public, they won’t. On the other hand, in a private group, you’re not reaching new customers, but just preaching to the choir. As a business, it’s really important we are growing. The nice thing about Facebook pages is that you can reach new customers, run ads, and it gives you more scheduling options. I highly recommend every business owner have a Facebook business page. I know Facebook has been cracking down even more than normal on people who are selling on their personal page. If you’re going to have a group, you should post in it frequently. It’s a lot more work than most people realize or are prepared for. It doesn’t do you any good if you just have a Facebook group but aren’t cultivating that community by asking questions and reaching out. Invest time in a page first, then move onto creating a group.
My name is Amanda Radke, and I’m a cattle rancher, wife, mom of three, writer, speaker, children’s book author and collector of cool graphic tees.
My website — www.amandaradke.com — launched in March 2019 with the release of my second children’s book, “Can-Do Cowkids.”
I’ve been freelance writing and speaking at agricultural events for the 13 years now, and you might recognize my name from my blog, BEEF Daily, at www.beefmagazine.com.
Throughout my career, projects typically came my way through word of mouth. I wanted to find a better way to promote my communications work, so that’s what prompted me to create my own website, which now houses my speaking topics, schedule, classroom programs, and of course, the western gift boutique!
With the book launch, I decided to add inventory to my website to create a fun shopping experience for folks checking out my books. I wasn’t sure what people would gravitate towards, so I simply curated a collection of western gifts and clothing items that I personally loved and hoped for the best.
Turns out, people were really digging my graphic tees, ag-themed greeting cards, coffee mugs, tea towels and farm animal toys! I continue to add more inventory to the site all the time, and honestly, it’s really been a fun, rewarding and creative outlet for me outside of my writing work.
And while graphic tees are the BOMB (they are comfy, cute and send a strong message), my true passion is in promoting agricultural literacy with my children’s books. I’m currently working on my third book project with my talented illustrator, Michelle Weber.
Together, we plan to continue this important work of sharing accurate agricultural stories, and we are now seeking commodity groups to partner with in this endeavor. As an example, our third book is a collaboration with Georgia’s peanut farmers, and I can’t wait to share it with all of you! If your agricultural organization might be interested, please email me at firstname.lastname@example.org!
I want to give a big thank you to KRose Company for the opportunity to share my story! I would love to connect with y’all online! Friend me on Facebook or follow me on Instagram at @amandaradke. I would love to meet you!
Jessica Hanson is an incredibly talented jewelry maker that has refined her skills to bring people pieces of jewelry that speak to them. It was SO hard for me not to want to buy every little piece. I saw a lot of her work on instagram and knew we had to collaborate because pieces like these need to be seen! Check out Jessica’s story below!
From Jessica Hanson, JRock Jewelry :
So my story starts back in highschool when I took a jewelry class from an amazing person that helped me decide which path I was going to take towards my future. Granted, I took a little bit of a scenic route to get to where I am now, but here I am. I confided in my teacher one day that I felt like I had to make one of two choices. Go to school to be an X-Ray tech like my family hoped I would for a stable career path or face my fear of telling them I wanted to go for Goldsmithing and jewelry design. Her answer was simple and I still remember it to this day.
She said I could take the road where I knew I would be financially set and risk wondering whether I would be happy with my choice or I could take a chance to do something I was passionate about and not be certain of what kind of living I would make from it. After that i knew what I had to do. Fast forward to 2 years ago and several odd jobs that paid the bills, I left a stable career in a high end jewelry store that I had been at for several years. My husband was offered an opportunity we couldn’t refuse and I was going to be able to stay home with our two small children. After months of being at home I knew it was time to start my own business. I was tired of scrolling through social media and seeing all of these people I followed that were living out their truths and creating these amazing pieces. It was literally eating away at me that I wasn’t creating or using my talents I so enjoyed. I had loved my job at the jewelry store for several reasons but I still felt like a part of me was missing. When I started making my own jewelry again, the love and support of the responses I received just baffled me. I can honestly say the last year of my life has been the most trying yet transformative I have had.
I can’t explain the feeling of creating something for someone and seeing the joy it brings them. Every day I am inspired more and more to show my two little girls that they can make their own way in life and enjoy every moment along the way. All I want for them from this life is to be able to make a life for themselves that brings joy and passion to them. The love and support my family and friends have shown me so far has been tremendous and I could never thank them enough. I hope I can continue to create, learn, and grow until it is no longer a possibility. It’s a cliche but life really is so short and why wouldn’t I try to be the happiest while doing it.
Be sure to check out her Facebook page: JRock Jewelry and IG @jrockjewelry
She even gave us a discount code! Use code KROSE15 for 15% off!
Karen Lum of KLum Consulting, has helped the KRose Company so much with organization and prioritization, that we just had to ask her to share her thoughts will all of you! She gives some tools that she has found and loves and we can’t wait to share them, enjoy!
Organization skills and prioritization methods are abundant online; in fact, there are so many options it can feel quite overwhelming to determine what prioritization methods and organizational tools to adopt for your own professional success. Here is the real key to finding a great prioritization method that works for you; you first need to understand how you think and function best. If you start with understanding your own tendencies and stuck spots you will have far more success when vetting systems and tools to support you with prioritization of goals and tasks.
So how to go about doing this… here are a few options: Find an assessment tool or two that you can take to learn a bit more about how you are wired. Insights Discovery,Myers Briggs are both long-standing assessment tools that can provide insight. The Enneagram assessment has also become quite popular in providing perspective about characteristics and tendencies of individuals.
In addition to these tools, you can do some of your own assessment through journaling and answering questions about your current processes.
Here are 7 self-assessment questions:
Do I have a realistic sense of how long tasks take?
Am I currently using any method at all to track my tasks or time? If yes, describe the method?
What time of day do I feel most in ‘my zone” and productive?
Do I get overwhelmed easily? If so, what specifically triggers my feelings of overwhelm?
What communication method is my preference when someone is delegating work to me?
Do I prefer hard copy business and organization tools or electronic tools? Why?
What is my process for evaluating progress on my goals?
I have three tools that I, as well as many of my clients, use and have had success with and I would love to share them with you!
Trello is an online tool with an app that works wonderfully on mobile as well. Of all the digital organizational tools I have tested or used, Trello remains my favorite. I tend to use a combination of electronic and hard copy prioritization tools and Trello’s interface feels a lot like an old-fashioned bulletin board to me (I dig it!). Trello utilizes digital “index cards” to support users in building out tasks, projects, timelines and accountable parties. It can easily be used by an individual or a large team who is collaborating on a larger goal.
Some of my favorite features of the Trello app are:
– The awesome UX of Trello that feels like a throwback bulletin board but on steroids (it works with my visual learning tendencies)
– Ability to physically drag “cards” to other areas of my “bulletin board”/project list
– Ease of sharing components of my Trello board with others when I want to collaborate
– Color-coding of tasks and projects
– Super smooth experience breaking down any “card” or task into a To-Do list with dates and action items
– The sheer versatility of the tool – basically Trello gives you this simple framework of a bulletin board with columns and you can build them out to reflect any tracking need or project you can think of! You can build an entire board that is just tasks by days of the week. Or you can build out a board that you use for brainstorming new projects. Its amazing and I kinda find it fun, which I can’t say about many professional tools!
I suggest you give my Top FIVE Priority List process a try for three weeks and see what you learn about yourself and the flow of your days. The power of this process is in its simplicity.
The Top FIVE Priority List forces you to focus in on your micro-planning while keeping the bigger picture in mind. I developed this tool for myself when I noticed how susceptible I was to sitting down at my desk in the morning and utilizing email as my guide for what got my attention. Regardless of what larger goals I had on my radar for the day, once I dove into email, I would quickly use an hour (or sometimes more) tackling correspondence or tasks that were not on my radar before that moment. Then I would spend the rest of the day playing catch up while trying to fend off all the negative self talk telling me how I had such a terrible handle on my schedule and had too much to do with the time I had. Can you relate?
Top Five Priority List was born out of my necessity to guide my focus each day and to give me a visual reminder of what I have committed to for the day. The process includes prioritizing the most critical tasks for the following day, before the end of your work day. It supports you in clearing your mind, making choices about how you plan to use your time and force ranking your tasks. Our brains love it when we narrow in our focus and build lists of 5 to 7 items (same reasons memorizing phone numbers works so well!). So do yourself a favor and try this version of micro-prioritizing and see what you learn about yourself and your schedule. The full directions for the Top Five Priority process can be found here.
Have you ever experienced a tough time balancing all your roles or feeling there wasn’t enough time each week to fit “it all in”. First of all, I am here to say, most weeks in our lives will not feel balanced. Try to stop seeking “balance” and your internal contentment meter will probably go up pretty quickly! There will be weeks where work takes first priority and other weeks where the needs of our families or personal goals take the lead. It’s a dance more than a balancing act.
I have found however, that having a tool (whether electronic or hard copy) that provides a week-at-a-glance view has been tremendously helpful in architecting effective schedules I can follow. I use a weekly desk calendar made by Smitten On Paper (but you could make your own as well) to chunk out major themes for each day of the week; this gives me a bird’s eye view of my week so I can experience clarity in how all my days line out for the week.
If you’d like to support a small business local to Bozeman, Hey Day Bozeman, has some amazing planning tools! They carry a lot of Smitten on Paper including the Week-at-a-glance planner I have mentioned and every time I go in, I am constantly finding awesome stuff! Check out their online shop here!
When using the week-at-a-glance tool, I suggest holding yourself to one AM theme and one PM theme. For example: Monday AM is “Admin tasks” and Monday PM is “Client Meetings”. Tuesday AM is: Proposal writing and Tuesday PM is: School pick up /family time. Sometimes an entire day needs to be dedicated to one theme and that is ok too.
The biggest benefits I have experienced since mapping out my week in this way, is a solid sense of the themes that dominant my week (that lets me mentally prepare for what is ahead) for example is this a big client-facing week or a lot of individual project work or maybe even a lot of after work commitments with my family), an opportunity to check in with myself regarding what my overarching priorities are and a chance to adjust them proactively rather than experience regret at the end of the week, a quick at-a-glance check in to see what is coming up in my schedule, any time I need a reference point.
I hope you find some of these processes and tools useful for your own prioritization and planning. Keep in mind, having systems is less important during the times when we are on-fire, in our zone and slaying the day. Systems and tools are there to serve us when we are feeling overwhelmed, disenchanted, lacking focus or feeling less than our stellar selves. Processes and tools are there to provide the structure and discipline we need to actually think LESS and just get to work. Because despite the myths floating around, motivation rarely comes before action; it is action (even micro-movements in the right direction) that then breed motivation and momentum to continue forward!
Molly has been a member of our Small Business Accelerator for a while now and she is an amazing counselor and coach. We thought it would be highly beneficial to get her perspective on shaping your attitude by using affirmations. Enjoy!
From Molly Painschab:
I love mornings. LOVE. Love mornings.
I try not to be obnoxious about it. You won’t find me being overly chipper- but I do pride myself in beating the sun every morning. I get more done in those few hours of solitude than in any other. No distractions. Just me and my routine.
The alarm is set for 4am but my well-trained brain is usually awake by 3:50am. Dogs out, pets fed, dishes ran and a load of laundry in. Then it’s back upstairs to shower, dress, and do something with this crazy hair. Back downstairs to gather my things, leave a note for the family, and out the door if it is a workday. I do enjoy being at the office a full hour before I see my first client.
I have a good 15-minute drive when the weather is good, longer when it’s snowing or icy. It’s in those minutes that I mentally prepare for my day.
EMOTIONAL SUPPORT AND ENCOURAGEMENT
I am a person who truly enjoys what I do. As a therapist I am invited into client’s worlds to witness repair and healing as they recover from old wounds. As a coach I get to act as a tour guide on their journey to discovering who they really are, what they really want, and achieving goals that get them closer to their overall vision of life.
It’s safe to say that just because I like what I do, does NOT mean I am impervious to symptoms of burnout. It happens. To insulate myself and keep my mind right – I incorporate affirmations into my morning commute.
I don’t know about you, but I don’t like “complicated”. If it is simple to add to my life- I’m in. So, when I think about affirmations, I like to keep them short and sassy, usually sticking to one or two that really work for me.
My personal favorite affirmations are: “Actually, I can!” and “Do it for science!”. These may seem silly to some, but when I use affirmations in place of negative self-talk my day is more productive, and I am less likely to be exhausted by the end of the workday.
BE IMPECCABLE WITH YOUR WORD
If you have ever read don Miguel Ruiz’s The Four Agreements, you may be familiar with the agreement: Be impeccable with your word. Words are powerful. They have value and weight according to our personal core beliefs and culture. Thoughts are unspoken words – and they can either be helpful or unhelpful in our lives.
Negative thoughts lead to negative emotions and, often, poor decisions. A client once phrased it as, “If I look at the world through sh*tty eyes, the world looks pretty sh*tty”. Amen.
Using an affirmation for self-encouragement results in a more positive feeling and usually results in the likelihood of making a helpful decision.
WHAT DOES IT MATTER?
Practicing using affirmations is not a guarantee of a better life. It won’t affect the weather, acts of nature, or how other people treat you. Affirmations are for you, and you alone, to shape your attitude as you move through your day or into your future.
Affirmations build resilience. Have you noticed there are some sensitive souls walking the earth these days? Maybe you recognize this in yourself – taking words that were not meant for you, personally. Seeing offense in actions that have nothing to do with you. Practicing self-encouragement and providing yourself with emotional support armors you.
Affirmations motivate. Carefully crafted statements can provide momentum to keep you moving forward! Statements like “Progress, not perfection!” and “Just keep swimming!” stimulate our brains and keep us from getting stuck.
Finally, I find affirmations can be a part of my spirituality. When I am feeling a bit overwhelmed or when I can’t immediately see a way through, I like to use thoughts such as “Kind heart, fierce mind, brave spirit!” or while breathing “In with the light, out with the dark”.
TRY SOME ON
Here are a few more you can try:
I know I can.
I trust in miracles.
I am not alone.
Feelings are not facts.
Expect nothing. Appreciate Everything.
Life is what I make it.
I never give up.
I stand up for my beliefs, morals, and values.
Patience, Kindness, Tolerance, Love.
I live in the moment, while learning from the past and preparing for the future.
CREATE YOUR OWN
What works for me or your friend – will not necessarily work for you. Have fun playing around and creating your own. Tailor them to your needs!
Hello everyone! My name is Susan Fisher of 9 Energies, and I am here to explain to you what the 9 Natural Energies are and how they will guide you towards gaining a better understanding of yourself and your reality. I am so excited to share this with you all so, let’s dive in.
In 2002, as part of a Coaching and Leadership training program in California, I found out that I have Natural Energy 6. Now what does that mean? It confirmed that it is natural for me to feel the energy of everything, in the moment, when I activate my body by expanding my rib cage by using my breath and the inter-costal muscles in my chest. My great gift is that I can make sense of that energy and help move people and communities progress toward what is most alive, important, and compelling. Understanding the natural strength available in my body was freeing. It explained what I love about myself, that few others ever seemed to understand. I felt compelled to learn everything I could about this interesting revelation.
I spent the next 17 years voraciously studying, identifying, and researching this human reality. I attended every workshop available on the subject, every event where people were being shown and encouraged to connect with their Natural Energy, a process we call identification. I invited everyone I knew to experience their Natural Energy. My whole family was soon identified. I dedicated myself to the study and research of this eye-opening understanding. The more I learned, the more I felt I had found my calling.
Seventeen years of research and study has confirmed that;
There are nine regions in the body, each one uses a different set of bones, muscles, and tendons each of which when activated provide access to different information
One region is born active in our bodies, creating a specific way of interacting with the world, we call this your Natural Energy
Learning to activate all of the regions creates a state-shift in consciousness that enables us to expand our awareness, activate our Cosmic Genius, build our compassion, improve our relationships and live happier lives.
People of each Natural Energy have a specific facial structure, body shape, way of interacting with people, sensory experience, and a similar context of caring. There is a simple physical process, performed by a trained facilitator, used to determine which of the 9 Natural Energies is most active in your body.
My husband Martin Fisher and I created 9 Energies Inc, a non-profit, in 2007 with a mission to research, identify, and teach the Natural Energies. Since then we have identified over 7000 people from around the world. Everyone has a Natural Energy, it crosses race, culture, gender. It influences and explains your way of being.
Through in-depth interviews and research we have developed very specific descriptions of each of the Natural Energies. The description of your Natural Energy should resonate very strongly with your understanding of your reality. Once your Natural Energy is identified you have a simple physical adjustment that you can make that enables you to reconnect to the physical activation of your Natural Energy, like expanding my chest does for me as a Natural Energy 6. With regular practice, you can grow your power and gifts that come naturally to you through your body.
Learning to activate all the regions of your body is also possible. This is a transformative process that changes and adds to your perception of reality with each activation. Each adds access to information that you could not perceive prior. There is a state change that occurs when you learn to activate each region that is surprising, palpable, and transformational.
This knowledge is powerful when understood within community. I recently met Karoline Rose, of KRose Marketing. She was speaking to the Bozeman Business and Professional Women’s Association about marketing. I immediately recognized, by how she stood, interacted with others, spoke, and by the physical characteristics of her body that her active region was at the low back, down through the legs, Natural Energy 8. Karoline’s competence and confidence made me feel comfortable that she knew what she was talking about. I decided to hire her to help with 9 Energies marketing.
Knowing Karoline as Natural Energy 8, I knew that through experiences she would gain a deep understanding of our work. I hired Karoline to teach me how to best market 9 Energies in the Bozeman Community. With each meeting Karoline’s understanding and confidence in me and 9 Energies grew. After working together for a couple of months she had taken in enough information and understood the power of knowing about your physical nature, and she invited us to come and identify her team.
After working with all the members of the KRose team, we were able to talk about the strengths and skills associated with each person, relative to their role in the organization. The Natural Energy 7 in the operations role will be continually looking to improve processes, looking for what needs to change, to provide the best possible outcomes for all. Working together with Karoline’s Natural Energy 8ness together they can create new ways of doing things that will be impactful, achievable, and practical. The main sales role is Natural Energy 6, which will be able to understand and respond to what the client wants and needs while helping the client and KRose find the most efficient and alive path toward that solution, and Karoline knows that the Natural Energy 6 will need her 100% backing and support to help those solutions to be understood and put into action.
Knowing which of her staff have Natural Energies 1-4 also helps Karoline know which of them need direct eye contact and put relationships high on the list of where to start an interaction. She has two staff with Natural Energy 2, without understanding their need for eye contact and their powerful ability to engage, Karoline might easily miss important information coming from the interaction with the Natural Energy 2’s on her staff. This could ultimately lead to lower job satisfaction and misunderstandings without knowing what all parties need and offer in connection. Natural Energy 2s also need to keep moving, including movement and interaction in their jobs, not always being stuck behind a computer screen will provide even greater synergy and job satisfaction.
Karoline also knows what Natural Energies are missing in her organization. Understanding what Natural Energies are present is important, but understanding what is missing makes a big difference too, especially when looking at the big picture. Karoline was very aware that her organization did not include Natural Energy 1,3 or 9 at that time. This gave her food for thought about how best to create opportunities to include these missing Natural Energies to create better balance in the organization. She realized why they were not there, and began to consider ways to add the perspective of the other Natural Energies when they were needed. For example, both Natural Energy 1 and 3 are skilled at creating beauty – in the event that Karoline wanted to create more beauty in her marketing products, bringing in a 1 or 3 graphic designer could help add a fresh perspective on the design aesthetic. Considering adding a Natural Energy 9 to her advisory board might get her that bigger picture view of how to create ease and flow in her organization, and to understand the larger impact of taking on new projects, marketing directions and customers.
Identifying Karoline’s organization was the next step in our partnership. My confidence and trust in Karoline grew, and hers in me. To truly develop the best marketing strategy possible for 9 Energies, Karoline and her team dove deeply into understanding what the 9 Energies are about and how they affect relationships, skills and gifts, and natural talents. We are excited to continue to explore and understand how the Natural Energies of the staff at Krose Marketing affect and inform their operations and how they influence the development of 9 Energies’ marketing strategy. What Karoline and I are both confident about is that this is powerful information in relationships, in organizational development, and in leadership. We are excited to continue to explore the possibilities this presents for both of our organizations.
For more information on how to learn more and have a program tailored for your organization,
Should you have an email list? I hope you answered this question with a big YES! Of course you need an email list. An email list is a collection of emails your business has gathered from visitors who wish to receive information, freebies, updates, discounts, etc. from you. They have agreed to be on your list through an opt-in. You can place your opt-in landing page link on your social media pages, and you should definitely have it on your website.
Email lists are critical because email marketing is the best way to connect with customers — even over social media. You’re six times more likely to get click-throughs by emails rather than social media posts. It is 40 times more effective than social media when it comes to gaining new clients.
Ways to build your email list:
Use Call-to-Action “Subscribe” buttons on every landing page of your website
Create surveys that pop-up while a user is browsing your site
Include pop up or slide-in images on your landing pages
Email allows you to engage your audience in a personalized and creative way. Your emails show your customers that you understand their problem and have a solution for it.
Why you need an email list
You have control
On social media, you are working in branded territory. Don’t abandon your social media, but always keep in mind you are on rented grounds. When you own your own website and communicate with your audience via email, you hold the power.
It’s easy to update your audience at once
Email is the best way to share a new message with your audience. Any changes to your company, products, or services can be shared quickly and easily with everyone on your email list.
Email subscribers are more likely to purchase
A person’s email inbox is, well, personal. When someone allows you to send them emails it is because they want to hear from you. They are far more likely to purchase from you as they develop trust for your business through your email communications.
A company needs people to help it run properly aside from the business owners. An owner might decide to hire employees or work with independent contractors. There are benefits to using both employees and independent contractors.
What is the Difference?
There are differences in how employees and contractors work and how they get paid. The basic differences are:
Employee: Your company will withhold income tax, Social Security, and Medicare from wages paid to your employees. Your business must also make FICA tax payments. Employees are normally paid hourly, salary or commission.
Independent Contractor: Your company will not withhold federal or state income taxes for independent contractors. Your business is not required to make payments for FICA taxes. Independent contractors must pay their own income taxes, along with income tax on earnings.
If you are wondering which one is better, true answer is both. There are reasons to use independent contractors and great benefits to working with employees.
Pro and Cons – Employees
There are pros and cons to hiring and managing an employee within your company including:
Paying an employee, a salary or hourly wage, is often less expensive because there is job security.
It is easier to assign tasks when you already have employees with the skills to complete them.
Employees often take pride in their full-time work because it is a large part of their life, so they put the needs of your company high on their priority list unlike a contractor.
Since you spend more time with your employees it’s easier to get to know them and trust them with your business needs.
There is a lower turnover rate for employees so they get to know the ins and outs of your company and can help you grow.
You must supply the equipment and materials your employee uses to complete their work such as phones, computers, software.
Full time employees expect benefits such as health care, paid time off, sick days, raises and bonuses.
There is payroll paperwork and HR requirements that take legal knowledge as to not break any rules.
You must consistently provide an employee with work and pay even when business slows down and your company isn’t making as much money.
Employees require training and don’t always come fully equipped with the skills to complete the tasks you need done.
Pro and Cons – Independent Contractors
Although every company needs employees there are also benefits to expanding your team through independent contractors such as:
Your company can save money because you don’t have to provide any benefits to independent contractors such as health insurance or PTO.
It is easier to end your relationship with a contractor than it is with an employee. If business slows down you have more freedom in ending the business relationship.
You can hire a contractor with specialized skills that are specific to the task at hand if you do not have an employee with those skills.
Contractors don’t require much training since most independent contractors have a specific skill set and have years of experience.
No need to complete any legal paperwork for contractors, in most cases.
They don’t have a sense of company loyalty and will not help promote your brand.
There are no fixed rates so pricing can vary depending on the project, so it isn’t as easy to budget for as an employee salary.
You don’t have as much control over how a task is done.
There are higher turnover rates on contractors than there is with employees.
You cannot determine a contractor’s work hours unlike an employee.
Why You Should Use Both
There are pros and cons to both employees and independent contractors. While you may personally feel one is better than the other there are reasons both are important in building your company. For example, if you have 20-40 hours of work that needs to be done that varies in projects and tasks then it might be easier to have an employee to assure you have someone on the clock full-time/part-time. If you have a specialized project that takes less than 20 hours per week, it is beneficial to use an independent contractor and is important to know when to outsource.
Your company should be built with a healthy mix of both employees and contractors depending on your current business needs. You can use the pros and cons from above to determine which type of worker makes more sense for the project at hand.
I know it can be tough navigating the waters of Marketing and that’s why I have created my Monthly Success Guide just for you!
What is your experience with hiring an employee vs hiring an independent contractor? Leave a comment below!
Small business owners are some of the most dedicated workers out there. They put in more hours than the average worker and they constantly have work on the brain. Many business owners either work from home full time or work from home after office hours and rarely take time to shut down from work mode. We commend the dedication but taking breaks is important for physical and mental health, as well as a key aspect in productivity and concentration.
You might be thinking, “Well, I take multiple breaks a day. I go to the bathroom a few times, I grab a cup of coffee (sometimes 3) and I scroll through my social media pages.” These are not breaks! These activities do not allow your body to rest or allow you to break concentration from work and energize your mind to boost productivity. When you take a break, you’re not shrugging off responsibilities; you’re taking care of yourself, so you’ll have the stamina to give your business your best self.
Ideas for Break Time
Taking a break doesn’t mean sitting in front of your laptop starring into space for a few minutes without touching your computer. When you take 5 (or more, you deserve it), you need to remove yourself from your work setting and do something that is completely for you. Below are a few examples of what you can do during the day to shut work mode down for a little while and enjoy yourself.
Studies show that nature helps us to relax and refocus our minds. Make sure to get a little drop of nature in your life every day!
Go for a walk
Physically moving around throughout the day is important especially if you work from a desk and sit a lot.
Turn on music
Turn up your favorite song and maybe dance a little bit. It will feel good, we promise.
Read a book
Bring a good book with you to work and go sit outside and finish a chapter every day.
Listen to a podcast
Do you have a favorite podcast? Queue it up and maybe go for a walk while you’re listening.
Write in a journal
Journaling is a healthy habit. Bring your journal to work and give yourself time to write a few pages each day.
Eat a snack
This shouldn’t take place of your lunch. Bring healthy snacks like nuts, fruit and vegetables and sit somewhere away from your desk to eat.
Play with an animal
If you work from home and you have a pet, then take your pet for a walk or throw the ball around for a few minutes.
Stretch or workout
Physical activity is the best way to reenergize your body. Bring a yoga mat to work and get a quick workout in.
Draw or paint
Bring a sketch pad or canvas with you and give yourself time during the day to be creative, just for fun.
You can mix and match the ideas above or even do more than one at a time. The important thing is that you give your mind the time it needs to reset and reenergize itself by being active or creative. Then you can go back to work tasks with a fresh mind and great attitude.
When do I take my break?
There is no hard or fast rule for break taking. It doesn’t always need to be at 10 a.m. or after a certain number of work hours. It doesn’t always need to be 5, 10 or 15 minutes. Listen to your body; you can normally feel when your mind is starting to wander or when your back is starting to ache. In these moments get up and move around and have fun with one of the break ideas from above.
The important thing is that you take a break every day. Maybe you take 10 minutes in the morning and another 5 minutes in the afternoon. Find a schedule and a pace that is right for you. You will see a boost in productivity, and you will be happy you implemented a “take 5” routine in your work life.
In case you missed it, we go over how to know when to outsource certain tasks in business because it’s okay to NOT do it all! Check out our previous blog that goes into how to Know when to Outsource!
Outsourcing is a common practice in all aspects of life because one person can only do so much and only has so many hours in the day. As a homeowner you outsource tasks such as unclogging the toilet, fixing the garage door and deep cleaning the household. As a parent you outsource your child’s education to the local school, and you outsource childcare to babysitters when you have errands to run or you just need a break. Well, business is the same. You can’t do all of it yourself and you shouldn’t have to.
Outsourcing Business Needs
Business outsourcing is “the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual (freelancing).” Outsourcing has become a major business trend over the last ten years for everything from payroll, accounting, and employee training to social media management, sales and customer service.
There are many simple day-to-day tasks that you might feel silly for outsourcing because you think you should be able to get them done yourself to save money. Or maybe there are bigger tasks that you just don’t trust anyone but yourself to handle. Letting go and trusting someone to help can be difficult but outsourcing is something that helps business owners of companies both big and small boost efficiency and productivity and sharpen focus. If you are wondering if outsourcing is right for you ask yourself these questions.
What does it cost to complete the task in-house?
Cost is important in business so of course you need to weigh your options financially. You might think that it is cheaper to keep tasks in-house but that is not always true. Many companies report that they have saved money by outsourcing certain business needs.
Do you currently have an employee who is trained on that task?
If not, you will need to hire and train someone, put them on the payroll and offer other benefits. Or you can outsource to someone who is already well trained in that area who can complete the project with no need for you to manage them and provide them with office space and supplies.
Do you or your employees have the time?
This should be a simple yes or no. If your employees are overloaded with their current projects, you don’t want to pile on more because that is when tasks fall through the cracks. This doesn’t mean the task should fall on you to complete either. It means you should look into finding someone outside of the company that has the time to get the work done in a way that takes minimal amount of effort on your part.
Is it your company’s expertise?
Now this is an important one. For example, if your company’s expertise is designing and making baby clothing then that is exactly what you should focus on doing. You are the expert in manufacturing high-quality clothes but maybe you aren’t well versed in marketing, brand building or social media ad campaigns. These are the tasks you should outsource. Stick to what you and your employees know how to do and what you are good at.
Taking the little tasks and projects off of your plate that you either don’t have the time for or the expertise for will free up time and mental energy for you to focus on what you are good at. Asking for help doesn’t mean you failed. It means you know your limits and your companies limits and you’re more willing to put the success of your business above your pride. Outsourcing is a growing trend and is the perfect way to meet your company’s goals without overworking yourself and your staff and compromising on quality of work. Ask yourself, what projects or tasks could I outsource today?
If you want to keep up with the latest business trends be sure to join our email list to be the first to know when we send our latest tips and tricks!
Trust is something that must be earned in every relationship whether it’s family, romance and even business! Consumers are bombarded with hundreds of marketing messages a day through social media, television, the internet, billboards and more. On any given day they might see ads for three companies that are exactly like yours; the same products/services, the same price and the same accessibility. What is going to set your business apart from the others? Our simple suggestion, authenticity!
Authenticity is defined as “not false or copied; genuine; real.” It is to represent, “one’s true nature or beliefs; true to oneself or to the person identified.” It can be scary to show your true self especially in business. People get hung up on presenting perfection, but perfection isn’t real, and your customers know that. You want to create a brand that stands for something, a brand that consumers are proud to support! Read below for a few tips on how to present a genuine brand to your consumers.
The new age of consumers are smart, they can smell a deceitful marketing message from a mile away. Be transparent with the facts about your products and services because your potential customers have a wealth of knowledge at their fingertips (Google). They can easily find the facts, so you want to be the person who provides those facts! Does your vitamin B12 supplement really help people lose weight? Or does it give people the energy they need to make it to the gym? Define the differences so customers know what to expect because if it doesn’t go the way you market your product, they will lose trust in your business.
Connect with Customers
Use your social media as a tool to connect with people not just make a sale. Be someone that consumers can relate to. Show the ins and outs of day to day business and not just the good stuff. Show the not so glamorous side of things. Be honest when mistakes are made and share the story of what you learned from these mistakes. It’s pretty simple, just be a human that other humans can connect with. They will gain trust in you and that is what creates returning customers and customer referrals.
Share Brand Values
We’re not saying to get all political on your consumers (that’s a no-no) but you should have brand values and do things that enforce those values. For example, a brand value might be treating children with respect and speaking out against child abuse. Share petitions that help create harsher punishments for those who harm children. Run a campaign or start a Go Fund Me to help local children. Donate a portion of proceeds to back up the cause. Show consumers that you don’t just stand for a value, but you are going to put your money where your mouth is and make a change!
Authenticity should be your guiding compass in business in order to gain the trust of consumers. Never force something in your personal life or in your business practices that doesn’t feel genuine because people will sense that and pull away. Own up to it when you make a mistake and give your customers a sincere apology. They will appreciate it, and this will make them comfortable continuing a relationship with your business because they know that if a mistake is made, you will go out of your way to make it right.
Authentic marketing is the key to success in today’s world. By following these rules your following, your customer base and your business will grow from there. We know that creating an authentic brand is easier said than done that is why we are here to help you navigate the tough decisions and to create a brand that you and your customers can be proud of. If you want to keep up with the latest marketing trends be sure to join our email list to stay up to date and be the first to know when we send out our latest tips and tricks!
My name is Kiah Twisselman and I am a creative entrepreneur and life coach based out of San Luis Obispo, California. If you would have asked me what I was going to be when I was younger, I would have told you a teacher or a nurse. I knew that one day I wanted to help people, but I would have never guessed I’d be doing it with a paint brush and a computer.
I grew up on my family’s seventh generation rural California cattle ranch (www.temblormountainpacktrain.com) before heading north to attend college at the University of California, Davis. I took my first college chemistry class and quickly realized that medicine probably wasn’t the path for me. Thankfully, I chose an agriculture university and re-immersed myself into the industry, realizing my passion for ag never went away.
After a few changed majors, obtaining my college degree, and moving abroad to Germany for a year as part of a cultural ambassadorship program for young professionals, I landed my first “big kid” job the summer of 2015 at the Kentucky Beef Council as the Director of Consumer Affairs. It was the perfect job to blend my passion for agriculture and people into one, leading consumer communication campaigns on behalf of Kentucky’s 38,000 beef farmers.
From grilling steaks on the Capitol lawn with the Governor, to whipping up seasonal recipes on live morning television, hosting influencers on pasture-to-plate tours, and creating digital beef campaigns, working on behalf of the Beef Checkoff gave me so many opportunities to learn both personally and professionally. It was through my role with the Beef Council that I discovered more of my creative talents and realized the career opportunities that existed because of them.
In the summer of 2018, my boyfriend Brent and I started Burley & Barley (www.burleyandbarley.com), a creative and editorial business. Our business name was a tip of the hat to our agriculture roots, Brent having been raised on a burley tobacco and grain farm and myself on a cattle ranch where we also grew barley. It began as a side-hustle while we both worked full-time jobs, and was a creative outlet for us to to support small businesses in agriculture, like the ones we both grew up in, with branding and marketing.
Fast forward to February 2019, Brent landed a job in my home county in California as the Executive Director of the San Luis Obispo County Farm Bureau. We packed up our bags, headed west, and I started my full-time role as a “solopreneur” with Burley & Barley. Most of my clients are small businesses all across the country, primarily in agriculture, that I help with logo design, custom watercolor illustration, photography, social media consulting, writing and more. While I learn something new with every project, lately, watercolor illustration has been what lights my heart on fire the most! I only started watercolor painting a little over a year ago, and it has been so fun to lean into my creativity to bring my clients’ big ideas to life.
While navigating running my own business, I also embarked on my journey to better health. After battling with weight my entire life, I finally decided to make a commitment to myself to figure it out no matter what it took. I promised myself I wouldn’t commit to anything I wasn’t willing to do for the rest of my life – no fad diets, no “magic” pills, just simple food and exercise (and plenty of beef!). In just one year, I lost over 100 pounds and finally found what was missing every time I tried losing weight before: self-love and a mindset for success.
What I never expected was how showing up for myself would allow me to show up even more for the people I love around me. After several requests and a bit of soul searching, I decided to make the leap and become a life coach and weight loss coach in addition to my creative business. I officially launched Coach Kiah (www.coachkiah.com) in August 2019 with a mission to empower others, especially women in rural America, to love themselves to health and happiness, too.
I might not be the teacher or nurse I imagined when I was younger, but I feel so fortunate to be creating my dream career from home and helping others along the way in ways I couldn’t have ever imagined.
Thanks so much to the K Rose team for the opportunity to share my story! You can find me on Instagram (@kiah_twisselman and @burleyandbarley) and over on Facebook (Coach Kiah and Burley & Barley). I would love to meet you!
Since I was very young, I remember thinking there was something wrong with my body or areas that needed improvement. I woke up every morning feeling unsatisfied with my appearance since the first grade. I always thought I needed to lose weight in order to fit in. This was a spiral throughout elementary, middle, high school, and even into college where I always felt like my body wasn’t good enough and people would like me more if I lost weight.
My weight would fluctuate, I’d go on diets and get discouraged, then overeat — over and over again. I hated my “tree trunk” legs and could only see the flaws in my appearance. I was also very self conscious about having impetigo, a skin condition. I thought it was the only thing people would see when they looked at me.
Looking back, I believe I needed to be a bit curvier, especially when I was going through endocarditis. I wouldn’t have survived all the complications if I was very thin.
Grace has helped me finally push through self-loathing into knowing my body is powerful and strong. It put me through high school and college when my health was at its rockiest. It has handled seizures, strokes, and very thin blood, but is still high performing to this day.
My dialogue now is that I do not want to be skinny, I want to be healthy. For me, healthy is monitoring and regulating the thickness of my blood consistently. It means getting seven or eight hours of sleep and trusting my body when it tells me to slow down or eat differently.
I know body image issues are not unique to me. Almost every woman I’ve ever met has something about their body they don’t like. But I want to tell you right now that your body is more than good enough. I needed to learn to accept my body type and love everything it does to keep me going. Self-care is a term thrown around in the entrepreneur and business owner world, and the women’s world in general. I believe the first step to self care is thanking our bodies as they are. None of us will ever have the “perfect” body because perfect isn’t real. I hope you can look yourself in the mirror and truly accept how beautiful you are.
I would love for you to check out our new podcast, Success Defined, and I want to know your feedback! Find us on iTunes, subscribe, and leave a review!
Every business needs to be using social media to promote their content and products. There are a lot of options when you’re getting started, but it can be tough deciding which platforms to use. We recently compared social media platforms and discussed which platforms you should be using based off of your business (can’t find link).
If you’re still unsure of which platforms your business should be on, we’re going to go over the top types of businesses on each platform.
Fitness & Health
From Yoga with Adrienne to Koboko Fitness and the Women’s Workout Channel, a users options for exercise content is vast. If your business has any relation to fitness and health, you want to be on YouTube. Channels can share specific workout routines, offer health and diet tips, and promote their services.
The Makeup world on YouTube is like none other. Many makeup artists, professional and self taught, go to YouTube to demonstrate their talent. Makeup video views soar into the millions within hours and there’s no shortage of styles to view. If you’re in the business of beauty, YouTube is an excellent platform to showcase your skills, products, and gain a massive following.
Entertainment – Music, Comedy, Drama
Comedians, musicians, actors, and artists can thrive in the YouTube realm. Through video, they can display their jokes, songs, skits, and artwork. If there is an aspect of your business that can be displayed in this forum, YouTube is the place to be.
When it comes to vlogging, a YouTuber can stretch the limits. It doesn’t matter what business you are in, you can be a vlogger. You can film where you work, how you work, why you work, etc. YouTube personalities go on to develop bigger careers. The key to a successful blogger is being able to connect with viewers on a personal level. This means being yourself, showing your true colors, and being passionate about what you do.
This avenue is open to a large range of businesses. If you have products of any kind, you can film them being used. You can show how a product works and why it’s good quality. If you can display your products in an entertaining way, you are more likely to get your products on the map.
If you’re a life coach or in the business of self help, YouTube is a great place to share your wisdom. When a viewer finds a touching video, they might click onto your channel and see what else you have to offer.
Social Media Specialists
Any type of business involving consulting, social media experts, and other types of business expertise should utilize YouTube. This platforms serves as an education to viewers and could lead them to purchase your services. You can really develop your brand and create a public interest in what you do.
Fitness & Health
Instagram is another great spot for health related businesses. As a visual platform, users can few short exercise clips and photos relating to fitness. Fitness gurus love Instagram for his features including stories, where they can provide daily updates to their followers.
Makeup artists and hairstylists love Instagram as a way to create a visual portfolio of their work. They can give tips on their page or in their stories and promote their products & services.
With short clips and stories, entertainers can use Instagram to reach their audiences. Although YouTube is better for full-length videos, Instagram can be a more casual platform. Instagram entertainers can show their audience the behind-the-scenes of their life, which attracts viewers even closer.
Visual artists can thrive on Instagram by sharing their artwork and promoting their services. From painters to crafters, artists can share what they’ve created to a broader potential audience. Through stories and short clips they can show the behind-the-scenes of their creative process.
National Geographic is one of the top viewed accounts on Instagram. Visually stunning photography does great on this platform. Whether you do school photos, glamour shots, landscape scenes, or animal photography, you should be on Instagram.
Amateur models and designers can become celebrities on Instagram. Both clothing designers and models have climbed the ranks during the relatively short time Instagram has been around. This platform has changed the fashion industry, and it’s where you need to be if your business relates to fashion in any way.
Any Business Type
That’s right, no matter what business you are in, you should be on Facebook. Although Facebook’s competitors have taken the platform out of first place, it remains a staple in social media. When someone looks up a business, their Facebook page is one of the first places they will go to learn more. Users can easily leave reviews, and consumers love to decide where they will spend their money based on recommendations.
News sharing is one of the top uses of Twitter. Many people get their headlines and news source from this platform. If you are a freelance journalist or work for a publication, Twitter is the place to be.
Business savvy experts thrive on Twitter. If you can share valuable business advice in 140 characters, you will do very well on this platform.
Visual and performing artists can network and gain clients through Twitter. You might not think the short form of Twitter would work well for this field. But it’s proven to be a popular spot when brands are looking for new designs or need musical services.
The Container Store and Etsy are two of the top successful Pinterest accounts. Their strategy is key, but Pinterest’s visual, longer-lasting setup allows product sellers to showcase their products and gain huge followings. The top business Pinterest pages arrange their pins in a way that highlight their high quality products, while providing tips and tools to make them more accessible. To be successful on Pinterest, a page runner must work on increasing engagement through Guest Pinner boards
Sephora also makes the top 10 of popular Pinterest accounts. Sephora encourages their customers to post pins of manicures and makeovers they’ve done with Sephora products.
When carefully curated, photographers can be very successful on Pinterest. It requires a bit more creativity to cultivate engagement, but it’s possible.
Tied in with the popularity of Etsy, crafters abound on Pinterest. Many users go to Pinterest for crochet and knitting patterns, tips on painting or drawing, and to purchase crafted products.
Food related businesses can do very well on Pinterest. Sharing well-written and entertaining recipes attracts a lot of followers. To increase engagement, Pinterest accounts can ask for Guest Pinners to reply with their own recipe ideas.
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