Christmas Wishlist for Small Business Owners

Christmas Wishlist for Small Business Owners

The holidays are such a great time for gift giving. I’m sure you spent hours finding the perfect gifts for your family members and friends, but what gifts are you giving to your business this year?

 

Here at KRose, we invested in some top quality recording gear for our upcoming podcast, Success Defined. I purchased the Professional Grade Lavalier Lapel Microphone ($22) to ensure we have the best audio quality possible.

Christmas Wishlist for Businesses - KRose Marketing

 

For your office, I’d recommend purchasing the HP OfficeJet 3830 Wireless Printer ($37). You can copy, scan, and print from your phone. It makes ink replacement easier than ever by tracking how much you have left and ordering more before you run out! I love the optional “quiet mode” feature and plan to use it during our podcast recording sessions. Offices get through a considerable amount of ink and paper over the course of a working week meaning that supplies need to be topped up on a pretty regular basis. Having a reliable supplier, like Office Monster, offering next day delivery, can make a big difference to little businesses, as well as larger ones too!

Christmas Wishlist for Businesses - KRose Marketing

 

 

If you’re like me, you like to keep up with the latest and greatest from Apple. If so, you know that many of the newer devices have less ports. Here’s where the Lention 4-in-1 USB-C Hub comes in. With this multiport charging and connecting adapter, you can hook up and plug in whatever you need all at once. It’s just shy of $20 and well worth it!

Christmas Wishlist for Businesses - KRose Marketing

 

 

Who hates clutter?! Everybody, right? Keep your office organized with an mDesign Wall Mount/Over the Door organizer ($13). It’s great for office supplies like notebooks, planners and file folders. It has an adorable gray/cream chevron pattern that fits well with most office decor.

Christmas Wishlist for Businesses - KRose Marketing

 

I am all about whiteboards for offices. They are great for planning and note taking, writing down goals, and tracking numbers. I have multiple Dry Erase White boards ($33) at home and in the office. This one wipes down easily and comes with five magnetic markers.

Christmas Wishlist for Businesses - KRose Marketing

 

We always aim to be as open and transparent as possible and so I want to tell you that we do affiliate marketing with these items — meaning we make a small amount of money when you purchase them from our links. But every single item is something we have purchased, used, and loved — otherwise we wouldn’t partner with them! Check out the rest of our affiliates. We have “Workspace Must-Haves”, “Home Necessities”, and “Favorite Self-Care Products.”

 

Let us know what you are getting for your office this year!

 

Because I don’t work a 9 to 5 . . .

Because I don’t work a 9 to 5 . . .

I started my entrepreneurial journey for several reasons, but one of the biggest was my concern about working a 9 to 5 job. Because of my autoimmune disorder I have good and bad days. Doctor check-ups are regular for me and are often scheduled during business hours. Some days I have really bad migraines and need a couple extra hours of sleep. A 9 to 5 job didn’t fit my needs.

It’s easy to look at an entrepreneur and think they don’t have to work as much because of the more flexible schedule. The truth is: not working a 9 to 5 definitely doesn’t mean we aren’t working A LOT.

Yesterday was a perfect example of this. I woke up at 5 a.m. in order to hit the road before 6 a.m. to drive two hours and start shipping cattle at 8 a.m., which then took all morning. Afterward I drove back one hour to Bozeman for a few meetings and appointments. I took care of some work at the office and then did business coaching from 5 to 7 p.m.

Since Bozeman is an hour from my house, I didn’t get back home until almost 8:30 p.m. At that point I did my nighttime ritual and went to bed. That’s a more than 15 hour day. Even though I don’t work the traditional 9 to 5, there are still so many days where I work much longer than 8 hours.

There are certainly benefits of an entrepreneurial schedule. Something that is very important to me is spending time with my niece and nephew. Because I design my schedule, I can have long lunches where I can spend time with them, and read them books (one of my favorite things to do).

Because I don't work a 9 to 5

 

When there’s a big day on the ranch, I can usually move my schedule around so I can process cattle. Spending time with my father is another top priority for me. I can go on road trips with him when he has a sale or needs to go see a set of calves. As long as I can coordinate everything in advance, I am often able to spend time where I want to.

When there’s a big day on the ranch, I can usually move my schedule around so I can process cattle. Spending time with my father is another top priority for me. I can go on road trips with him when he has a sale or needs to go see a set of calves. As long as I can coordinate everything in advance, I am often able to spend time where I want to.

When I’m not feeling well, I can schedule a lighter week. I’m honestly not feeling that great right now, so my assistant made sure not to schedule anything for me until 9 a.m. tomorrow. This week I am attending the Montana Stockgrowers conference in Billings, Montana. While I’m there I plan to set up an auto-reply email and focus more on cultivating relationships at the conference, rather than spending my time in my inbox.

Because I don’t work a 9 to 5, I can take an extended Christmas break. This year I have company coming to town December 22nd to the 26th and then I’m headed out of town the 26th until New Years Day. I’m very excited about that time I will get to spend with family and friends. But in order to secure that schedule, I’ll be working very long days up until the end of the day on the 22nd. I have three days straight of podcast recordings scheduled. This means I will be doing interviews for more than 20 hours over the course of those three days — on top of many other business obligations.

 

When you are an entrepreneur, yes — you get to set your schedule. But you have to do it strategically. There are seasons to work, and seasons to rest. There are many days like mine today where you’ll spend more than 15 hours away from home. But tomorrow, I’ll get to sleep in until 8 a.m. There are ebbs and flows, and there is a time to grind. For the KRose Company, we are in a major grind during the next two weeks finishing up projects and prepping for the new year.

Yes, I love the flexibility. I’m 110 percent a morning person. My brain starts firing off all cylinders the moment my alarm goes off, which means by 7 or 8 p.m. I feel pretty brain dead. Even if I wasn’t productive early in the day, I’m just not very productive at night. I know myself well, so I structure my day to cater to this.

I prefer taking appointments and meetings in the afternoon and early evening after I’ve gotten my concentrated thinking completed in the morning and early afternoon. Often I wake up by 4:30 a.m. I like to get up early and I like to work in the morning. But this also means I often have extra long days when there are evening appointments.

When you don’t work a 9 to 5, there are some incredible benefits. But there are also negatives. When a project isn’t getting done, I’m the one doing it. If we have to pull all-nighters editing bull videos, it’s me. Which we do, every year. If there’s something messed up on the website over the weekend, it’s me taking care of it.

I take some of that beautiful flexibility during the week so I can put those hours elsewhere. Recently I hired an assistant who comes with me to various appointments throughout the week. Quickly I realized she would meet her 40 hours a week by Wednesday!

Having an assistant has given me the opportunity to see how many hours I’m really working and evaluate how I can cut that down. Now I’m working to increase the efficiency of my productivity so I can work less.

To put thought into action, I took this past weekend off. I had a photoshoot in Bozeman Saturday morning and then drove to Kalispell to spend the rest of the weekend with my boyfriend and attend his work Christmas party. Afterward I was able to visit other friends I have in the area.

It’s important to enjoy quality time with those I love because I am the type of person who can just work work work. I love to work. I love my job. I love my team, and I love our customers. It’s easy to get caught up in all the hustle. But it’s important to nurture our relationships, take breaks, and live a high quality life.

Keep your business schedule strategized and organized with our Monthly Success Guide.  

 

A Day in My Life

A Day in My Life

I’ve been asked a few times what my days are like as an entrepreneur. Every day is different, of course. Some days are more fun than others, but each day is full of phone calls, tons of emails, meetings, and usually a visit to the office.

So here is a sneak peak into a day in my life… 


I started the day off getting my hair and makeup done for a photoshoot. I’ll admit, everyday is not this glamorous. But even on a day where I’m all done up, I’m still working!

Day in the Life - KRose Marketing

After I got done with my photoshoot, I ate some cauliflower fried rice in my car. I took a few phone calls and bid on a set of calves that would go to Canada. I also called someone to see if he wanted to buy some bred calves.

Day in the Life - KRose Marketing

Then I headed into the office to do two videos — one for our Free Facebook course and a cattle video. Our Free Facebook course gives all my tips and tricks.

I finally got home to a sink full of dishes and a car full of clothes. When I get home I like to diffuse some essential oils. I’ve been using the Christmas Spirit blend by Young Living. This is also the time in the day where I empty out my briefcase and make sure all my papers are in order.

A day in the life - KRose Marketing

Every night in November we did a giveaway, so I did a Facebook Live Q&A.

A day in the life - KRose Marketing

Once I finished up the Q&A, I sent off an article on how to stay organized that will be published in Winter Cattle Journal.

A day in the life - KRose Marketing

At about 7:20 p.m. I was ready for my hot lemon water and other nightly rituals. That morning I woke up at 4:30 a.m. I love being an entrepreneur for the time freedom, but a lot of days that means I’m working more hours than I would be at a 9 to 5. I work really hard on the days I do work, so I can enjoy other days where I don’t have to work as much.

I’m curious, what does time freedom mean to you? Comment below. 

Head on over to the Acceleration Nation to move your business forward. Stop feeling like you’re constantly behind and take full advantage of actionable marketing tools. You deserve to be as successful as you possibly can.

To the Small Business Owner Struggling Through the Holidays

To the Small Business Owner Struggling Through the Holidays

Dear Small Business Owner,

I see you. I see you disappointed because you advertised a Black Friday sale that didn’t work. I see you typing away on your laptop trying to write the perfect social media posts while your family watches the parade. I see you politely smiling when your aunt makes a backhanded compliment at dinner about your “little business.” I see you rubbing the sleep from your eyes, hours after everyone else in your house is sound asleep, while you struggle to cross one more task off your to-do list.

I want you to know you’re not a failure just because your deals weren’t claimed. You aren’t wasting your time just because your post only got two likes. Your business isn’t little.

The only thing you have that no one else has is you — your mind, your story, your vision, your creativity. Don’t waste your time trying to be like anyone else because nobody can do you better than you can.

Remember, you cannot compare your beginning to someone else’s middle. As a small business owner, this can be challenging. There are some businesses who made it look like their Black Friday deals were sold out even though they weren’t. There are business owners who falsify their excitement on social media. Don’t let anything you see online make you feel bad.

Remember that your income from Black Friday does not determine your importance or your worth. It is one day out of the year and you are putting in the work to build your business every single day.  

There are 33 more days in 2018. You have 33 days to kick some serious butt.

I realize it’s very easy to get pulled into the holiday craziness. But you make your business a priority — even when it’s inconvenient or you just don’t feel like it. Real winners in business are those who put their nose to the grindstone when they have a more enticing option.

So yes, we’ll be the ones saying “no” to a Christmas party or two so we can move our businesses forward. It feels so hard in the moment, but we know that these small sacrifices make all the difference.

Schedule out your work days, say “no” to a few gatherings, and use the next month to launch yourself into an incredibly successful 2019. 

Success in not your income or the number of followers you have on Facebook. Success doesn’t have to be massive and unobtainable. Success is the dent, the impact, you are making in this world. It really doesn’t matter if your audience is 30 people or 30 thousand people. When was the last time you had 30 people crowded into a room to hear what you have to say?

Dear Small Business Owner -KRose Marketing

You are impacting lives — even if you feel like a small fish in a big pond.

I don’t want you to completely forget about your Black Friday deal that flopped. But instead of dwelling or feeling upset, use it as a rock to build your tower. Use the lessons you learned and customer feedback to discover what the next right move is for your business.

It can definitely sting when a strategy fails or a customer shares a negative experience they had with your company. I’ve been there. Use that sting to become better. Take note of why it didn’t work out the way you planned and utilize that information to make strategic choices with your next sale. Then let it go and continue to move forward.

How much money you made on Black Friday doesn’t mean anything about your success. Some of you were depending on that money to help with Christmas. I know this hurts because the money you were expecting didn’t come in. Keep your head up and don’t give up. Your success is not defined by how many people pushed “buy now” on your black Friday deal.

Read about avoidable mistakes small business owners make.

If you are looking for other small business owners to support you as you define your success, like us on Facebook.

 

How to Know When it’s Time to Cut Loose on a Project

How to Know When it’s Time to Cut Loose on a Project

It’s difficult as a business owner to be able to cut loose on an idea. We take it very personally, which I think is part of being a business owner. But the biggest issue I see is not cutting loose on a project when it’s just not working.

I think, in general, we can be too wishy washy. There is something to be said about putting your nose to the grindstone and working very hard — even if it takes a while. Overnight success is not a reality. You need to make sure that you are not cutting loose an idea just because you’ve been at it 15 minutes and it’s not working. That’s not a good business move.

Before you start a project, define what success looks like. What does success look like for you and this idea? You can’t know when to cut an idea loose if you’ve never defined success.

I hear customers and KRose Marketing group members say,

        “Well I quit that because I was a failure.”

        “OK what defined it as a failure?” I ask.

        “It wasn’t working well,” they respond

That’s not enough.

People tell me all the time,

        “Social media isn’t working for me.”

        “OK, how many times have you posted in the last week?”

        “Well I posted once.”

Of course it’s not working for you because you’re not putting in the effort. Looking at your Facebook page is not doing work on Facebook. You have to know when you’re actually putting in the effort and when you’re not.

When you start an idea, you have to define what success would look like. If it’s booking 100 consulting clients and when you only book one, you say this project didn’t succeed. But if you defined success as booking 5 clients and you booked 4, well that’s still success even though it might not have been 100 percent success. You still booked 4 out of 5, which was your goal.

How to know when to cut an idea loose - KRose Marketing

It is time to cut loose an idea is when you have not reached the marker of success and you’ve tried many avenues. Make sure you aren’t calling everything a failure. If you wanted to book 5 customers and you only booked 3, to me, that’s still a success.

I practice “Good, Better, Best” when I define levels of success in life. What is good, what is better, and what is best. Say you want to book 5 consulting customers. Maybe good is 3, better is 4, and best is 5. Are you defining success properly? Are you executing it in the best way possible?

If something isn’t serving you or your customers well, feel confident calling it off. You don’t owe it to anyone to keep doing the same services. You have to trust your gut. I think that’s most important — that you listen to your intuition. If it’s telling you that this project isn’t serving your customers well or you don’t love doing it, get rid of it.

Read on the blog about how to Let Little Moments Fuel You when you are feeling discouraged.

The reason you’re in business for yourself is to serve people and do what you do best. If it’s not something you do best, end it and feel confident ending it. Make sure you’re not ending projects because they’re not reaching a level of success you never defined. Otherwise you’ll be wishy washy and jump from project and business to other projects and businesses without ever achieving much.

Make sure you know success and also make sure you are putting in the effort before you throw in the towel.

Download our Monthly Success Guide to start setting goals, define your version of success, and prepare to reach those goals well!