Book Review — Deep Work by Cal Newport

Book Review — Deep Work by Cal Newport

We live in a very busy and distracted world, which makes Cal Newport’s Deep Work: Rules for Focused Success in a Distracted World a perfect book choice for anyone trying to improve their productivity. We recommend reading or listening to the whole book, but we also broke down the concepts so you can get a head start on your new productive strategies.

Book Review: Deep Work — KRose Marketing

Who it works for:

  • Anyone wanting to increase their productivity, especially knowledge workers

  • Anyone who wants to get more done, but in less time

  • Anyone interested in the science of multitasking, attention, and productivity

What is Deep work? 

  • Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.

“The Deep Work Hypothesis: The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.”

According to Newport, most workers today succumb to something he calls increasingly visible busyness or busyness as proxy for productivity. In the absence of clear indicators of what it means to be valuable and productive at work, many knowledge workers turn toward an industrial indicator of productivity: doing lots of stuff in a visible manner.

  • Deep work is valuable because it maximizes the amount of productivity you can squeeze out of a certain amount of time.

  • Deep work is single-tasking

    • Multi-tasking just causes you to take longer to complete many tasks simultaneously.

      • Multi-tasking causes attention residue:

        • Attention Residue: everytime you’re switching from one task to another, a residue of your attention remains stuck thinking about the previous task. This makes it hard to work with the necessary focus and intensity required for deep work on the new task. As a result, you lose a little bit of productivity every time you switch tasks.

    • Focusing on one task at a time maximizes productive output.

  • Productive meditation can help you work deeper, even while you’re taking a break

  • Stop working at the same time each day

    • Your brain needs space at night to wind down. Quit work, stop checking email, turn off computer, etc. at the same time each day.

  • “…getting the most out of your deep work habit requires training, and as clarified previously, this training must address two goals: improving your ability to concentrate intensely and overcoming your desire for distraction.”

Book Review: Deep Work — KRose Marketing


Practice a few and track your habits. Find out which works best and continue its use.

  1. The monastic approach: Monastic comes from monastery – the place where monks live. It means shutting yourself off completely, for example by moving to a cabin in the woods to write a novel, and not come back until it’s finished.

  2. The bimodal approach: This prioritizes deep work above everything else. You could set a 4-6 hour block each day for deep work, for example, where you lock yourself in your office, similar to the monastic approach. However, once that block is over, you’re free to do everything else that might be on your plate.

  3. The rhythmic approach: This chunks down your work into time blocks, similar to the Pomodoro technique, and uses a calendar to track your progress. For example you’d plan your week ahead of time and put 10 blocks of 90 minutes on your calendar, and make working with timed blocks a habit.

  4. The journalistic approach: If you have a busy daily routine, this works well. What you do is to simply dedicate any, unexpected free time to deep work.

Four Rules of Deep Work:

  • Rule #1: Work Deeply. Working deeply, due to its effortful nature, is the very thing most of us don’t want to do. Add to this an environment and culture that makes deep work difficult, and a finite amount of willpower that gets depleted as we use it, and you have a recipe for shallow work. To make deep work a staple in our day-to-day lives, we need to create rituals and routines that make things easier and more automatic for us.

  • Rule #2: Embrace Boredom. Intense concentration is a skill that must be trained. Much like athletes who must take care of their bodies outside of their training sessions, you’ll need to take care of your concentration outside of your deep work sessions. If, throughout your day-to-day life, you give in to distractions at the slightest hint of boredom, you’ll struggle to develop the type of intense concentration necessary for deep work.

    • Even worse, you’ll literally train and rewire your brain for on-demand distraction. The result? You’ll be wired for getting distracted over and over again even if you want to concentrate and work deeply.

    • The solution? Embrace boredom. Stop checking your inbox or looking at your smartphone at every opportunity you get. Train your ability to resist distractions.

  • Rule #3: Quit Social Media. Social media is the prime example for shallow living. Just because it offers a little benefit, doesn’t mean it’s worth the time we give it. You simply can’t work deeply if you feel the need to hop on social media every couple of minutes. Due to its addictive nature, social media and deep living don’t go well together.
  • Rule #4: Drain the Shallows. The Shallows is the name of a book written on the effects of the Internet on our brains and lives. Shallow work, refers to answering emails, making phone calls, attending to meetings, and other inevitable but ultimately low-value tasks. If you’re serious about working deeply, you need to drain the Shallows – you need to schedule time for deep work and spend as little time on shallow work as possible. Don’t let shallow work get in the way of deep work.
KRose Monthly Recap — January 2019

KRose Monthly Recap — January 2019

January was quite the month for us over here at KRose Company! We have been so excited about the launch of our new podcast, Success Defined with KRose, where we talk with business owners about how they reached their own version of success. Guests Nevada Watt, Cody Creelman, Andy Austin, and Crystal Blin were the first to dive deep with us on their personal journeys to find happiness in their field of work.

January Monthly Recap - KRose Marketing

You can find the already released episodes on iTunes, Spotify, Blubrry, tunein, Stitcher, and Overcast. If you’ve listened and you’re a fan, make sure to leave us a review on iTunes! It really helps us out and we love hearing what you gained from each episode.


Make sure to download the Defining Your Success worksheet to discover your definition of success based on your own unique strengths and qualities.

Coffee with Karoline in Bozeman had a great turn out and we already have next month’s planned for February 27 at Cold Smoke Coffee House. If you’re local to the area, you won’t want to miss this chance to pick the brain of a small business marketing specialist and entrepreneur for free.


If you’re not local to Bozeman, you’re still in luck! You can catch some virtual “Coffee with Karoline” over on our YouTube Channel. You can find January’s episode here, where we discussed some New Year strategies, and stay tuned for February’s episode! We also had a vlog on what you should do when you feel stuck and your strategies don’t seem to be working.

January Monthly Recap - KRose Marketing

In January we had a great training on online affiliate marketing where attendees learned about how they can make an extra $1000 a month with products you love.

January Monthly Recap - KRose Marketing

The KRose Marketing Small Business Accelerator has been booming with valuable Acceleration Sessions and so much more. We went behind the scenes of using a business Facebook page, looked at the new Facebook algorithm and how to use it to sell, and we had our guest expert, Terryn Drieling, talk to members about her business Faith, Family, and Beef, and how she creates & curates content & engages followers. The cheat sheets, replays, and tech library are expanding every day and we are so happy to share our knowledge with the amazing members in our Acceleration Nation.

We designed some fantastic websites for our fantastic clients, including Brushy Creek Cattle Company and Light Hill Meats.

January Monthly Recap - KRose Marketing

Here on the blog we talked about How to Get Social on Social Media and covered the importance of Loving Who You See in the Mirror.

It’s been an incredible month, but this is just the start. February will bring even more value and we’ll announce some exciting changes very soon! We appreciate you for following the KRose journey!

Love who you see in the mirror

Love who you see in the mirror

Since I was very young, I remember thinking there was something wrong with my body or areas that needed improvement. I woke up every morning feeling unsatisfied with my appearance since the first grade. I always thought I needed to lose weight in order to fit in. This was a spiral throughout elementary, middle, high school, and even into college where I always felt like my body wasn’t good enough and people would like me more if I lost weight.

My weight would fluctuate, I’d go on diets and get discouraged, then overeat — over and over again. I hated my “tree trunk” legs and could only see the flaws in my appearance. I was also very self conscious about having impetigo, a skin condition. I thought it was the only thing people would see when they looked at me.

Looking back, I believe I needed to be a bit curvier, especially when I was going through endocarditis. I wouldn’t have survived all the complications if I was very thin.

Grace has helped me finally push through self-loathing into knowing my body is powerful and strong. It put me through high school and college when my health was at its rockiest. It has handled seizures, strokes, and very thin blood, but is still high performing to this day.

Loving your reflection - KRose Marketing

My dialogue now is that I do not want to be skinny, I want to be healthy. For me, healthy is monitoring and regulating the thickness of my blood consistently. It means getting seven or eight hours of sleep and trusting my body when it tells me to slow down or eat differently.

I know body image issues are not unique to me. Almost every woman I’ve ever met has something about their body they don’t like. But I want to tell you right now that your body is more than good enough. I needed to learn to accept my body type and love everything it does to keep me going. Self-care is a term thrown around in the entrepreneur and business owner world, and the women’s world in general. I believe the first step to self care is thanking our bodies as they are. None of us will ever have the “perfect” body because perfect isn’t real. I hope you can look yourself in the mirror and truly accept how beautiful you are.

I would love for you to check out our new podcast, Success Defined, and I want to know your feedback! Find us on iTunes, subscribe, and leave a review!


Be social on social media in 2019

Be social on social media in 2019

We all know how important social media is for our businesses, but it’s also crucial to remember what these platforms are for: being social. 

It’s easy to get caught up in how many posts you need to schedule and the content of those posts, but you also need to take time to actively engage with your followers and those you follow. This is a fine line to walk, and I recommend scheduling out time to be social. Scrolling your newsfeed for hours doesn’t count. Take dedicated time to see what is being shared, comment on posts that spark an interest, react to your friends and followers, and share content that you enjoy. If you’re having a hard time getting started, make a little bullet point list of how many likes, comments, and shares you are going to complete in your set time frame. 

Think about Facebook like it’s a person. What is important to Facebook? They want users to stay on the platform for a long time. They want us liking, commenting, sharing, messaging, which of course causes us to stay on the platform while we engage and socialize.

We all know I have a love/hate relationship with Facebook. I spend about 10-15 hours a week researching and figuring out what is and isn’t working. I’ve told you about the ever-changing algorithm. The scary word that really isn’t that scary once you understand it. Facebook is prioritizing what you see in your newsfeed. If we are going to successfully socialize on the platform, we might as well be tailoring our own newsfeeds to show us content that is engaging for us as people, not just business owners. 

Once you’ve gotten in a good socializing rhythm, I can guarantee you will start to develop a better understanding of what you need to be posting to encourage engagement and cultivate community.

What always catches your eye? Let me guess, Live Video and Video. We are a generation of visual learners. I can’t tell you how many times I’ve stopped my newsfeed scrolling to watch a video. The action catches your eye and the content keeps you watching. Facebook also loves Live video. I know it’s hard to get started, but once you’ve done three live videos, those nerves are going to wash away. You might even surprise yourself and start looking forward to it!

Being social on social media

You don’t have to have perfect hair and makeup and a flawless script to go live. You don’t even have to show your face at first. If you have a trade by hand, you could film your hands. You could go live and show your studio or your office. It doesn’t have to be complicated. Your followers like to see real life, and real life isn’t perfect. Be your true, natural self and engage in a way that you would with a close friend.

If you feel like you are doing everything right and still not getting engagement, let me ask you, are you asking for engagement? As often as you possibly can,, you should be asking for responses. Instead of posting, “Look at my cool new office set up,” ask “What makes your workflow better? For me, I set up my office like this.” If you are just showing and not asking, you’re far less likely to get engagement. 

I get it, Facebook can be overwhelming in many ways. But it is an incredible gift we must take advantage of. I have friends across the country whose children I’m watching grow up. I wouldn’t have that opportunity without Facebook. As business owners, Facebook is invaluable. You might have a love/hate relationship with Facebook, too. Try to find what you love and focus on that. Remember why you are posting and develop a system that allows you to enjoy your time on the platform.

Facebook could disappear tomorrow, it’s rented space. Seize the opportunity while we still have it to be social and utilize the great power and tools at our disposal. When you serve your audience well, they will want to engage with you.

Let’s get social on social media in 2019.

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