So you’ve built an email list and chosen a software like Active Campaign. Now what? It can be scary getting started with your first email campaign. But it’s not as hard as you think! By following a few steps and suggestions, you will be able to craft your first marketing email.
- Introduce yourself.
— Give your audience every way they can contact you: Facebook, Instagram, LinkedIn, your website, etc. Start developing the voice you will consistently use in your emails.
- Craft a welcome email. — Let subscribers know what they can expect by being on your email list. Sell yourself as an expert in your field. Save this email as a template for future welcome emails. You’ll want to update it as things change within your business.
- Give them an offer.
— If your readers joined through an opt-in, make sure they receive it. Remember to give more than sell.
- Write a stellar subject line.
— Subject lines are more important than you might think. They’re the cover of your book that informs a reader whether or not they want to open your email. You want to entice them to open, and follow through with great email content.Read more about the importance of subject lines.
- Be aware of the preview text
— The first sentence of your email will show up in most inboxes next to the subject line. Make sure the first few words you use are powerful.
- Write smartly
— Keep your paragraph lengths short, follow a sensible structure, and include one main idea in each paragraph. Subheads and bullets can break up your email and make it more scannable.
- Get to know your audience
— If you haven’t defined your ideal customer, stop everything and do that right now. Seriously, you need to know who you are talking to before you start talking to them. Once you know your target customer, imagine you are speaking directly to them. Be personable and consistent.
— Promote action by asking for it. You’ll only get conversions when you are requesting them. What is it you want from your readers? Tell them. Be clear and don’t use all caps or too many exclamation points.
- Don’t overload with too much content
— You want to provide good content, but you don’t want to overwhelm your readers. Be careful about how many topics you are covering in your email. It shouldn’t be too sparse, either. Finding the balance of just-enough content will do wonders for your open-rate and continued readership.
- Introduce yourself.