Chances are your business could greatly benefit from Instagram — when done right. If your target audience includes people under the age of 35, you definitely should be using it. But even if you have an older ideal customer, there still can be many benefits to utilizing Instagram for Business. There are more than 600 million monthly active users on Instagram with 33% of internet users utilizing the platform. Those who use Instagram check it very regularly – most check it daily. This image-based social media platform is currently growing more than five times as fast as any other one.

Here are 6 ways to know if Instagram is a must for your business:

1. Your ideal customer uses the internet and social media regularly


If your ideal customer is on Facebook, Twitter, or Pinterest, they also most likely have an Instagram profile. Since ⅓ of Internet users access Instagram regularly, the odds are good that your ideal customer can be found there.

2. You have a lot of visual content to share

You’ve heard the saying, “A picture is worth 1000 words,” and that adage is more than true. Our brains process images 60,000 times faster than it does text. So really, a picture is worth 60,000 words. Any business can have a lot of visual content if they are actively taking photos and videos (which you should be doing!) Instagram is the best way to showcase that content and then later repurpose it for your other social media platforms and blog. Read more about repurposing on our blog: Repurposing and the Value of Saving Time.

3. You want to be an influencer in your industry

Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. There are some Instagram influencers who can charge up to $100K per post! Of course that is the high end of the spectrum, but your likelihood of becoming an influencer is clearly much higher than on any of the other platforms. More than half of Instagram users report that they use the platform in part to follow their favorite brands. As Facebook returns to a more friends & family model, Instagram’s benefits are continually increasing.

4. You want to sell product

Instagram drives sales more than any other social media platform. It has a higher conversion rate for sales, which means visitors often go on to purchase items after they have visited Instagram. Current stats show people spend an average of $65 on these purchases. The visual platform helps the products speak for themselves and stand out more easily than on other mediums.  

5. You love the creativity side of running a business


Instagram allows endless ways to showcase creativity. You get to tell stories and create a visual identity for your brand. You can experiment and show your personality as a business owner. If you enjoy photography even just a smidge, Instagram is a fantastic spot to display your photos. You can always bounce your creative ideas off us on Facebook, we share insights, tips, questions, answers and most importantly support for one another.

6. You want to highlight the “Behind-the-Scenes” of your business

Who doesn’t love to take a peek behind the curtain of your favorite brands, artists, and personalities? It is always a good idea to allow your audience some behind-the-scenes imagery to help them grow to know, like & trust you.

As you can see, there are many reasons to get your business on Instagram, and this is just the tip of the iceberg. Keep following us this month as we explain more about Instagram’s advantages, how to use it, what you need on your profile, and more. Download our easy-to-follow Social Media Tool Kit to become a Social Media Master on all the platforms most useful for your business.