I’m so excited to share how I turned my dreams into my main source of income. I have made plenty of mistakes along the way, but they were mistakes I learned from and they improved who I am as a person and business owner. These five tips and tricks are really going to work for any business. I know I wish I would have known them when I started my business. Hopefully these tips help you no matter what stage in business you are at.
I am truly a student of Facebook and marketing and I absolutely love helping people get their ideas off the ground. My passion is working with customers and clients on the marketing side as well as developing an idea and making it a reality.
We are going to get raw and real about some mistakes I made and things I wish I could go back and change.
It doesn’t matter if you’re in the dreaming stage and you just have this idea you think you can make a reality, but you haven’t taken the first step. If your hobby is something that people are starting to pay you for and you’re thinking to yourself, “Well I think I can make this a business.” Or maybe you’re in the growing stage where perhaps you’re working a full time job but you’re also having this side hustle that’s producing some income. Maybe you are just like me and there’s no one there writing paychecks so you dove head first into business and it’s sink or swim.
It doesn’t matter where you’re at in business, these tips are for all of you. Some of these are perfect for you before you even get your business started.
Let’s talk about why this is important. If you’re in the livestock industry, you’ll know that Facebook just made a dramatic change. They actually made it last fall, but they really implemented it this year. They simply said you can’t sell livestock on Facebook, meaning no pets, no livestock, no adoption. For some of you, that really changed your business. It changed my business. But we don’t own Facebook. Facebook is borrowed space and we don’t pay rent. It’s like living in a trailer park on free ground and they say you can’t have a yard. You have to agree with it because you’re residing there. That is one of the struggles with social media. We don’t control the rules. I think that this change in livestock selling rules was a huge wake up call for all of us.
If you are not collecting emails in your business you need to start now. If Facebook, Instagram, Pinterest, YouTube, etc., were to disappear, how would you reach your customers? If we took social media away how would it affect your business and how quickly would it affect your business? By all means use Facebook, it’s the best place to advertise your business. But you absolutely need to have an email list and you need to collect emails today — whatever industry you are in or whaat level of business you are, even if you are just at the start up company, even if you don’t have a website, you need to be collecting emails. This is vital!
The email list rules
You cannot take people who have been emailing you on your personal email and adding them to your email list — it’s illegal and uncool. You need to give them something in exchange for their email address. Offer something you know. You are all experts and you know what you’re doing. You need to offer something that will provide value to their lives. These people have raised their hands and said, “I want to hear from you.” They are your fans.
I sometimes make a post on social media and have my ideal customer stuck in my head and I think, “I hope that that person sees them.” That post might be seen by five, six, seven thousand people and I hope that one person sees that post because that’s who I’m talking to. It’s frustrating. The beauty of an email list is these are the people who want to hear from you. If you don’t have an email list, if you don’t have an opt-in, if you don’t have a way to collect emails, you need to start today.
Nail Down Your Dream Client
Have one ideal client in mind when you email, post to Facebook, or any other way you talk to them. If I asked you who your dream client is, you should be able to tell me their age, gender, favorite place to eat and what they do in their free time. Nail down your dream client so much, that it’s scary how much you know about them. Make sure you find your dream client and target them for emails, social media and more.
When nailing down your dream client, you should repel as many people as you attract. It’s OK if someone doesn’t want to work with you or buy your product. There are some people out there who you just should not work with. Move on and find your ideal client who is ready to work with you. This is that person who feels you would add value their business and life.
Outsource, Outsource, Outsource
You’ll hear me mention this time and time again. If there is something in your business that slows you down or takes too much time when you could be making money, outsource! Hire employees and team members who are more talented than you. I did just that and my business has done so much better because of it. Some of you may not be in the position now to hire, and that’s fine. Just keep that option in mind for the future. Maybe you’ll get to that point and find someone who is absolutely talented and would be a great fit for your business.
Outsourcing can be super scary, as you are trusting someone else with your business. However, it can be equally rewarding when you are making more money and operating your dream business.
Get on Facebook!
So many people have built their pages and left them out to dry because the engagement wasn’t there or it just wasn’t profitable. Despite algorithm changes, many Facebook business pages are alive and well, thanks in part to video. Whether it be live or just a simple video, this type of media is still king on Facebook. Why?
Don’t post YouTube links as your video on Facebook. Post the actual file to your page and you’ll get a lot more views. Remember to turn on subtitles for your videos. Why? Because 85% of Facebook videos are watched without sound. You want your ideal client to hear your message, even if they aren’t literally hearing it.
Post to your Facebook business page at least 5 times per week. Facebook is the best FREE advertising you can use.
Develop a Personal “Board of Directors”
I grew my business by finding a group of people I could bounce my ideas off of. Find your people who will encourage you, or stop you in your tracks if they see something wrong. Whether it be person-to-person interaction or a group on Facebook, find a way to bounce ideas off of people and get the help you need for your business.
Bonus Tip – Plan for Success
One more thing I have done that pushed me toward my success was plan, plan, plan! At the beginning of each month, I sit down and write out my goals and how I will accomplish them. Setting goals and planning out how I will get there has been so helpful to keep me focused.
Download our Free Monthly Success Guide to set and track your goals, stay organized, manage your budget and brace for success.