Small business owners are constantly making choices in their journey. It’s inevitable along the way you will make some mistakes. I’ve made plenty and I see other people making preventable mistakes on a regular basis. As we roll out KRose Small Business Accelerator, I wanted to talk about three of the mistakes I see small business owners make so you can avoid them.
I hear and see this a lot in my journey. I’m guilty of it all the time. It’s so easy with social media to compare our start with someone who has been in business for a long time. The real you is not an accident. Where you’re at, what you’re doing is on purpose and there is a plan for you in your journey. If you get caught up in the comparison game, you’re never going to be satisfied. You’ll always be disappointed. I want to let you know it’s completely OK to unfollow someone on Instagram, unfriend someone on Facebook or unsubscribe from an email list if it is causing you internal doubt. I struggle with this too. I’ll see people on social media and ask myself why am I not at that point? Why is my business not making that kind of money? Why do I not have the same time freedom as them? But then I’ll find out they started their business 12 years ago and I have to remember I’m only 3 years in, I shouldn’t be at the same level they’re at. They’ve been hustling for 12 years. I want to remind you comparison is the thief of joy. If you struggle with comparison it will really hinder your business. If you find yourself comparing I give you permission to unfriend, unfollow, unsubscribe.
They use bad social media practices
Cold messaging. I don’t know why this is still a common practice. If you send someone a message and you haven’t talked to them in years, they’re not going to want to purchase from you. It is so important to stay up-to-date on social media practices. If you feel slimy doing it, don’t do it. People will purchase from you because they like you and want to do business with you. I’m not sure if you’re overwhelmed with social media, but it can be very overwhelming. I’m blessed with an incredible, expanding team. (You will see in June we are getting some new team members!) But I still spend 10-15 hours a week learning social media practices. The Instagram game just changed. If you’re on Instagram and haven’t joined Acceleration Nation, I highly recommend it. I’ve been studying Instagram’s evolvement this week and we’re going to completely change our plan for June.
They stop educating themselves
I listen to about 3-4 hours of podcasts 7 days a week and watch probably 2 webinars a week. If you’re going to be a small business owner in this changing world you either have to do what I do and spend hours watching webinars, listening to podcasts, and reading books. Or you can find someone you trust to listen to their research of the changes. You need to be up to date. Find someone who is teaching and can educate you. If you don’t have time because you are working a 9-5 and hustling your business in your free time, it’s OK! If you’re thinking, “3-4 podcasts a day? I don’t have time for that.” That’s OK! But find somebody who is doing those things and listen to them.
It is my mission to help small business owners succeed. Part of reaching success is overcoming avoiding the pitfalls that might slow you down along the way. Remember to sign up for our brand new membership website KRose Small Business Accelerator and become part of the Acceleration Nation!