I want you all to know it is absolutely OK if you get sick and tired of Facebook. Yes, it’s one of the best places to market for your business, which means you have to be on it almost daily. Of course it’s OK to wish social media was different. It’s fine to wish social media was actually more social. Don’t feel bad if you get tired of the endless game to achieve engagement and get likes, when it really doesn’t matter all that much. I wanted to tell you the reasons why I hate Facebook, but have learned to utilize its strengths.
We forget to be social
We use Facebook for Business over at KRose Company and it has been the best source of advertising and the number one thing that moves us forward. I’d even consider myself a Facebook expert at this point. I’ve given lectures and workshops on it, and I use it everyday. But Facebook is supposed to be a social media platform. But I think we often forget or misconstrue the social aspect.
When was the last time you went to a friend’s profile and posted that you were thinking about them and hope they have a great day — for no reason — not because it’s their birthday or something major happened, but just because you’re thinking of them? When was the last time you didn’t stop to think, “What will people think I share this?”, and just shared what mattered to you anyway?
Facebook is an incredibly powerful tool. I’ve been blessed to visit five continents already in my lifetime and I can share my travels with my family and friends online. I can also keep up with the people I met all over the world without handwriting them letters or sending them emails. They know exactly what I’m doing on a week to week basis. They can watch the success of my company. They can watch my extended family grow. They can watch as I move on from college to my career and eventually when I start a family. They can do that all from a click of a button. Facebook has given us something no other platform has given. But we get so wrapped up in every like and comment, that we forget what’s important in life. We should be sharing what is true to us.
Take some time to be social and engage. Ask questions, tell your friends you care about them, stay in touch for the sake of friendship, and use Facebook for its true purpose: fostering relationships.
It can be addictive
Facebook has been proven to trigger addictive natures of people. We get a natural high everytime we get a notification for a like or comment. We get an even better natural high when a message or new friend request comes in. Many people begin to measure their self worth based on how many likes their profile picture gets or how many Facebook friends they have. The truth is, though, the best friendships and relationships are not seen on the platform.
Facebook gives us endorphins that are addictive, leading us to constantly check our newsfeeds and notifications. We tie so much worth into likes. People scroll through Facebook without being fully conscious of what we are doing. Stop putting self worth into likes. If you like the picture, post it. If you enjoyed the video, share it. It doesn’t matter what other people think about it or how many likes it gets. It matters if you like it and if you care about it.
Facebook is a time sucker
I know that it’s important to keep up with social media to run a successful business, and to post often. In the KRose Marketing Group (which you should join, by the way), we post five times a day. But I promise you, we definitely don’t physically post five times a day in real time. We schedule those posts through Buffer and step away. I strongly discourage people to have their notifications turned on. Everytime your phone lights up, you lose attention span for whatever it is you’re working on. When you get to your phone, it will be fine. Don’t allow your phone to light up everytime someone likes your picture. You’re just feeding a bad habit.
It create a comparison game
I hate this so much. I hate when small businesses that are starting out will say “I don’t know why my business is not like yours.” My heart breaks for them. I have spent three long, hard years hustling away and I have lied to them on social media. I have not told them the rough parts. The nights I cried and wanted to quit. The exhausting all-nighters I’ve pulled working on projects, and the weekends I’ve missed hanging out with my friends. I don’t post about the social life I’ve left in ruins.
Social media is a highlight reel. On Facebook it’s ridiculously easy to compare our beginning to someone’s present. Remember you’re at a different stage. You have different goals. Success looks different to you. Stop comparing. The only person you can be better than is your earlier self. Are you a better person today than you were yesterday?
Yes, I believe in role models. Who do you want to be like because of their character, not because of what their business looks like, but because of how they’re serving the world and how they’re helping people become better?
You cannot compare yourself to someone else’s highlight reel. It’s easy to think you’re the only one who doesn’t have their life together when all you see is the wonderful moments your friends and family are sharing. You never know what is going on behind the scenes and nobody’s life is as picturesque as they make it appear.
The only thing we know is our own, personal story. If everyone threw their problems into a pile, you’d run and grab your own out. We are given our particular friends, family, and relationships for a reason. Those things they share on social media are the highlights. It’s not the everyday, real life. Remember, we can be happy for someone without feeling jealous. Don’t get caught up in the lies. Use Facebook to be social and foster your most genuine relationships. Use it to build your business and to share your life with an online scrapbook.
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