There is one huge element of business ownership that is arguably the key to success.
The most successful business owners are those who have found their audience’s pinpoint annoyance(s) and have found a way to provide a convenient, prompt, and cost effective solution.
In order to solve a customer’s annoyance, the first step is to identify the annoyance(s). Being the first step, this one is crucial. So, how do you identify an annoyance? You ask the right questions and use critical observation. When asking questions, set yourself and business aside at first. You don’t want to bias or influence your audience members’ answers.
The next step is to analyze the annoyance (or annoyances). How serious is the issue? Is a specific situation required for the annoyance to be present? What are the causes and can you rule any of them out? Has it gotten better or worse? Does it affect other people or other situations?
Once you’ve analyzed the problems, now you must identify the standards surrounding the annoyance. This is when you figure out how your audience makes decisions. Here, you can develop decision criteria and figure out which independent standards can be used.
Now that you have independent standards defined, you can move on to develop numerous solutions. At this point, you can evaluate countless situations and create pros & cons lists for each. Try to avoid bias and don’t look for the solution you want to provide, but for the solutions that will serve your audience best. Don’t stop at the first solution you encounter.
Having a list of solutions, now you can choose the best solution. Using the standards you developed in the third step, you can develop a support base to guarantee you can carry out your solution plan. Brace yourself for problems that might arise and have alternative solutions at hand.
Top business owners follow these steps and work hard to provide their solution(s). It takes planning and organization, but delivers high quality, creative results.
Check out our Website Cheatsheet, which guides you through building a website that provides solutions to your customer’s annoyances and leads them to purchase. Join the KRose Marketing Group on Facebook where like-minded entrepreneurs share insights, ask and answer questions, and most importantly provide support for each other.
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