The world is constantly changing, and with it, we have to adapt to survive. In the cattle and ranching industry, this means taking advantage of the growing opportunities in the livestock online marketing world. It will be a beneficial transition when done correctly. We want to help you take advantage of these changes, rather than feel intimidated. We know you have what it takes to grow your business successfully.
Marketing in agriculture has taken a completely new direction from the past. Today, people can Google you and follow you on Facebook in seconds. Visibility is easier to obtain and your chances of reaching a broader audience are increasing. Keeping up with the transitions can be smooth if you can adapt to the following four marketing necessities:
User friendly website
Websites are essential. Most likely when a potential client is interested in you, they will search for your website. If you’re having a bull sale, for instance, your website needs to be functional for you and your sale. It needs to answer questions they might have. If at all possible, hire a web designer who has sales experience. Your website should showcase everything that makes your business special.
Social Media Presence
A potential client will also likely search for you on Facebook, which means you need to have a business page for them to find. You need to identify who your ideal customer is and talk directly to them. Narrow your area of expertise so people will associate your industry with you. You have a zone of genius and we want you to learn how to share that knowledge with your followers. You want to be tagged in posts relevant to your business, which means your brand identity must be strong. Social media is an ideal place to showcase your brand identity.
Videography & Photography
A picture is worth a thousand words, videos are worth even more. Hiring a photographer/ videographer who provides high-quality images and footage can bring your production sale to anyone with a Wi-Fi connection, which is pretty powerful. Live videos are the best thing you can do for your online presence and can be less professional. At a production sale, it would be smart to use both a photographer/videographer and your own Facebook Live videos. You can promote your brand while the sale is happening to a much wider audience than only those who can physically attend. You can use professional photos and videos for endless purposes including next year’s catalog and Facebook & Instagram content. Hiring a photographer is a good investment because it saves you headache and provides you with abundant online marketing material. You have captivating and exciting things going on that are worth capturing. Read more about how important it is to use live video on our blog: Face your Fears and go Live on Facebook.
When you’re planning your next bull sale (or any other event), consider what sets you apart from the crowd. There may be other operations with similar qualities and features as yours, but there is something about you that makes you unique. Find out exactly what that is and become a go-to expert. You want people to think of you when they are looking to purchase. After working in this industry for several years now, I can promise you your ideal customer is on Facebook. It’s up to you to find out exactly who they are, what they need, and how you can help them.
I hope you found those introductory concepts to online marketing useful. If you ever have questions, shoot us a message and we’ll get back to you within 48 hours. Get organized this month with our Free Success Guide. I can’t tell you how helpful it is in keeping on top of my own To-Do list.
It’s our passion to help equip you with the necessary tools to be successful in business. Check out the services we offer. We share some of our recent projects so you can see what our services can look like for you. We want to keep you ahead of the game.