Digital Marketing in Agriculture

The Secret to Digital Marketing in the Ag Industry

If you follow us at KRose Marketing and Consulting or KRose Cattle Company, you might know I started my first business, KRose Cattle Company, in 2015. I knew my passion was in agriculture – cattle in particular. When I graduated from MSU, I decided to become my own boss. Over time I realized the huge need for digital marketing in the agricultural industry and I wanted to help fill that need. I started KRose Marketing and Consulting as a result. Now we run dozens of social media pages, several websites, and consult for numerous businesses as well. We have logo, …

About Us Page

Stand Out With a Unique “About Us” Page

One of the most important parts of your website is the “About” or “About us” page. It needs to set you apart from businesses similar to yours, while remaining informative. Tell people who you are and what you believe in, but do it in your own unique style. For instance, if you raise cattle, you don’t want your “About” page to say “we love raising cattle and are extremely passionate about it,” because if you weren’t passionate, you shouldn’t be in the industry in the first place. Your “About” page should include things that make a connection in your customers …

Facebook Live

Face Your Fears and Go Live on Facebook

We have talked about the Facebook Algorithm many times before, which prioritizes posts by ranking them: 1st: Live Videos, 2nd: Regular Video, 3rd: Pictures, 4th: Text and 5th: Links. Now I want to focus on that first and most important medium: Live Video. The more live video you post, the more you will be seen. I know it can be scary doing your first live video, but let me tell you something: your ideal customer wants to see you being human. They aren’t afraid to know you make errors, too, because we all do! If you want to reach your …

3 Common Social Media Mistakes and How to Avoid Them

I talk to a lot of small business owners who come to me saying, “I don’t have a marketing plan,” and “I don’t feel like I’m ready for marketing.” The problem is even if you don’t want to be marketing, if you own a business and represent it in anyway, you are marketing. But you probably are not giving off the right feel for your company if every social media interaction isn’t well thought out. Marketing needs to be a huge project on the forefront of your business agendas. You would be surprised how obvious it is when a company …

Facebook Safety

Stay Safe on Facebook With These 8 Helpful Tips

Facebook Security should be a top priority for everyone with a Facebook page, not just business owners. Hackers have found many avenues to obtain private information about you that can be hurtful to you and/or your business. There are some concepts – like creating a password – that we all know are useful tools for securing our accounts. Do you still re-use passwords for your email, your bank account, your Twitter, Instagram, Facebook, Snapchat and more? Along with creating unique, complex passwords, are you using a password manager to protect yourself further? Do you use two-factor authentication? Did you know …

7 Tips for Growing your Small Business

If you feel like you’re having a hard time managing a household or a small business while also keeping up with your community and family, you’ve come to the right place. It’s easy to get caught up in the “pedal to the metal” mindset all the time. But I want you to learn some new ways to manage your busy schedules and also take some time for yourself. Here are 7 unconventional tips on how to juggle it all and manage your productivity. 1. Change your terminology and stop asking “How can I serve you?” or “How are you doing?” …

Engagement that Matters – 7 Tips to Improve Online Customer Engagement

Are you struggling to know who your ideal customer is and how to reach them? Does it feel like a guessing game that only leaves you frustrated and still unsure? If you are confused about how to reach your ideal customer, here are a few tips and tricks to help you get engagement that matters on your social media business pages (mainly focusing on Facebook and Instagram). These are simple steps, but you have to be willing to break your old ways of thinking and be open to taking new steps. #1: Post more live and regular videos, in combination …

KRose Convert Followers

Turn Your Followers Into Customers

 The other week, I asked a question over in the KRose Marketing Group. A lot of members responded and said they were having trouble turning followers into paying customers. There’s a lot of training available, I talk about it a lot and we talk about it a lot in the industry. While it’s important to increase engagement, get followers and talk to your dream client on social media, but none of that is doing any good if we are not turning those followers into paying customers.   This is a hurdle we really need to overcome, but I want to …

KRose Email List

Behind the Scenes of Building an Email List

I am passionate about helping small business owners take their business to the next level. Today, I’m going to walk you through some steps on how to get started with email marketing. We often talk about what an email list is and why you need an email list, but it dawned on me that no one has ever helped you. No one has ever sat you down and walked you through the process of building an email list. So, let me help you get started. When we create email lists, we need have an opt-in, which is an action that we want …