How to Create a Brand (and Why You Need One)

Your company’s branding is one of the most important aspects of your business. Often people think of logos and mission statements as the brand. While those are certainly key points, there is a lot more to defining your brand. I want to go over a few key elements on how to create a brand and why it’s necessary. Define your message A potential customer visiting your website or social media page(s) should be able to identify your message quickly and easily. It should be simple, relevant, and easy to repeat. If you have a team working with you, each member …

Apps We Love as Small Business Owners (Part 2)

A couple weeks ago we talked about some of the apps we can’t live without here at KRose Marketing and Consulting. We’ve done a lot of research testing out what is actually useful and want to share that knowledge with you. We know you are an all-star in your business and want to provide you with more tools to excel. If you missed it, check out Part 1 of the Apps We Love as Small Business Owners. Plotagraph This is one of the more fun apps on the list. Plotagraph creates “looping” photography, where you begin with a single image …

Apps We Love as Small Business Owners (Part 1)

There are thousands of apps that can be useful for small businesses, and we’ve tried hundreds. After testing out various apps, we’ve come to love some more than others. It’s a long and tedious process to try out so many different programs, so we hope sharing our favorites can help you narrow down what works best for you. Here are some of our favorite apps we use as small business owners. Moment It’s easy getting caught up on our phones as small business owners. There are always emails to check, Facebook pages to run, texts to respond to and accounts …

10 Mistakes Small Business Owners Make Using Facebook to Market

Are you a small business owner or marketer struggling to utilize Facebook to the best of its potential? If you are actively using Facebook, we have several steps to see if you are falling into any of these traps. If you’re like a lot of small business owners, you might have a love/hate relationship with Facebook. You know it’s necessary for your business, but you’re not seeing engagement and your posts aren’t reaching anybody. You have no idea what to post and you’re stressed about posting daily. Here are ten common mistakes small business owners often make when attempting to …

5 Steps for Small Business Owners

Are you having a hard time forming a business and getting ready to take that business to the next level? You’re not alone. Customers come to me often saying they have a great idea, but they don’t know what to do with it. If you feel like you have a phenomenal idea, but don’t know what to do to become a small business owner, you’ve come to the right place. I’ve come up with five steps to follow before launching your small business. #1: REMEMBER: DONE IS BETTER THAN PERFECT I want you to type or write this out: “Done …

7 Reasons Your Marketing Efforts Aren’t Working (and how to fix them)

Post more frequently Customers come to me often explaining they are posting on social media all the time, but still not getting traction. You might be posting products for sale on Facebook and Instagram multiple times a day. You might even feel like you are posting too much. If you feel this way, I want to reassure you that you most likely are not posting enough. The reason you think you are over posting is because you look at your own business’s Instagram and Facebook pages all the time and you think everybody is doing the same, seeing every single …

KRose Passions

Why Aren’t You Living Your Passion?

When you have a passion for something, you are obligated chase after it. You have the obligation to do it and make money doing it. Now that may sound odd and you probably think I’m putting you on the spot, but I firmly believe that God gives you passions and God gave you passions that make money. I’m going to hold you accountable. I know you have passions, you have talents and you have skills that are directly unique to you. There are no two people in this world who are exactly the same and there’s a good reason for …

Dear Hustler..

Dear Hustler, I see you dropping your kids off at preschool wishing that you could just stay home with them. I see you trying to crunch the numbers, realizing that you have more month than you have money. I see you lying awake at night dreaming but not making it a reality. I see you having a side-hustle but struggling to make ends meet. I see you sitting at the kitchen table wondering how you can add to the family income, while being the best mother possible. I see you absolutely loving your 9-5, yet you wish you had a …