Why I Hate Facebook

I want you all to know it is absolutely OK if you get sick and tired of Facebook. Yes, it’s one of the best places to market for your business, which means you have to be on it almost daily. Of course it’s OK to wish social media was different. …

5 Lessons Learned in 3 years of Running My Own Business

Running my own business over the past few years has been a roller coaster. There have been many times where I felt like throwing in the towel and taking another route. I couldn’t be more grateful I never gave up and kept pushing, but it hasn’t been easy. Pushing myself …

Solve your Audience’s Annoyances with these 5 Steps

There is one huge element of business ownership that is arguably the key to success. The most successful business owners are those who have found their audience’s pinpoint annoyance(s) and have found a way to provide a convenient, prompt, and cost effective solution. In order to solve a customer’s annoyance, …

Web Design with Sales in Mind

Why You Should Hire a Web Designer with Sales Experience When you are building a business, there are certain areas you should likely hire out. One position you should highly consider hiring is a web designer who has experience in sales and/or advertising. As we’ve talked about before, your website …

Writing Copy for the Web

A couple weeks ago we started talking about How to Create Captivating Copy and just earlier this week we tackled Beating Writer’s Block. Writing copy is super important for online marketing, so we are glad you are here to learn more. Let’s talk about some ways you can write web …

Beating Writer’s Block and Churning out Creative Content

Writer’s block. If you’ve ever tried to write anything, you know the feeling. You have to put words together for whatever project you’re working on and nothing inspiring is coming to your mind. It’s blank… or your thoughts are bouncing off the walls in any direction other than writing what …

Short & Sweet Copy Makes for an Attractive Homepage

First impressions are important. Often your website is one of the first places a potential customer will go to “meet” your business. Before you start designing your homepage, you have to decide exactly what you want the page to do. When a customer pulls up your website, what do you …