What Every Business Instagram Profile Needs

Instagram can be an extremely powerful tool for businesses, and reaching that ideal customer. Did you know there are more users on Instagram than on any other social media platform, except for Facebook? It’s not very far behind either, and it is growing in popularity very quickly. So if you’re …

5 Steps to Cultivating Community

By Karoline Rose, Owner – KRose Marketing & Consulting If you aren’t frustrated with the ever-changing Facebook Algorithm, more power to you. A lot of members of the KRose Marketing Group have voiced their concerns, and trust me, I was very frustrated at first, too. I have been preaching for …

3 Mistakes Small Business Owners Should Avoid

Small business owners are constantly making choices in their journey. It’s inevitable along the way you will make some mistakes. I’ve made plenty and I see other people making preventable mistakes on a regular basis. As we roll out KRose Small Business Accelerator, I wanted to talk about three of …

5 Steps to Becoming a Content Organization Master

Organization is both the key to success and one of the biggest obstacles to overcome in regard to content management. There are many different ways to organize ideas, but there are a few we have found most useful here at KRose Marketing & Consulting. We have talked about repurposing content …

Three Steps to Understanding Your Audience

A lot of small business owners use too broad of strokes when they are defining their audience. In order to understand your audience as a whole, you need to find out who your ideal customer is. This is not who you want to work with, but who will most benefit …

Who We Follow on Instagram

We’ve talked this month about how Instagram is such a valuable social media platform for most businesses and how to properly utilize it. It’s important to be followed, but it’s also important to know who to follow. We like to follow aesthetically appealing profiles who offer valuable information and insights …

Brand Consistency for Instagram Stories

Instagram is a wonderful platform to showcase your company’s brand. It’s important to create a feed and story consistency so that all your content flows together well. If you were to take a photo out of your feed and remove the logo, it should still be clear the image was …

6 Ways to Know if Instagram is a Must for Your Business

Chances are your business could greatly benefit from Instagram — when done right. If your target audience includes people under the age of 35, you definitely should be using it. But even if you have an older ideal customer, there still can be many benefits to utilizing Instagram for Business. …