Instagram 101

Instagram 101: Capturing and Sharing Images for Business

We are going back to the basics of Instagram for those of you wanting a refresher course, or if you are just starting out in your social media marketing journey. Instagram is an incredible social media platform because it provides instant gratification for your ideal customer. There are more users on Instagram than any other social media platform. Instagram is designed mainly for your phone unless you use a paid program to run it on a desktop. We don’t recommend this unless you need to schedule your posts ahead of time. To use Instagram on your phone, download the free …

7 Reasons Your Marketing Efforts Aren’t Working (and how to fix them)

Post more frequently Customers come to me often explaining they are posting on social media all the time, but still not getting traction. You might be posting products for sale on Facebook and Instagram multiple times a day. You might even feel like you are posting too much. If you feel this way, I want to reassure you that you most likely are not posting enough. The reason you think you are over posting is because you look at your own business’s Instagram and Facebook pages all the time and you think everybody is doing the same, seeing every single …

3 Common Social Media Mistakes and How to Avoid Them

I talk to a lot of small business owners who come to me saying, “I don’t have a marketing plan,” and “I don’t feel like I’m ready for marketing.” The problem is even if you don’t want to be marketing, if you own a business and represent it in anyway, you are marketing. But you probably are not giving off the right feel for your company if every social media interaction isn’t well thought out. Marketing needs to be a huge project on the forefront of your business agendas. You would be surprised how obvious it is when a company …

Facebook Safety

Stay Safe on Facebook With These 8 Helpful Tips

Facebook Security should be a top priority for everyone with a Facebook page, not just business owners. Hackers have found many avenues to obtain private information about you that can be hurtful to you and/or your business. There are some concepts – like creating a password – that we all know are useful tools for securing our accounts. Do you still re-use passwords for your email, your bank account, your Twitter, Instagram, Facebook, Snapchat and more? Along with creating unique, complex passwords, are you using a password manager to protect yourself further? Do you use two-factor authentication? Did you know …

Engagement that Matters – 7 Tips to Improve Online Customer Engagement

Are you struggling to know who your ideal customer is and how to reach them? Does it feel like a guessing game that only leaves you frustrated and still unsure? If you are confused about how to reach your ideal customer, here are a few tips and tricks to help you get engagement that matters on your social media business pages (mainly focusing on Facebook and Instagram). These are simple steps, but you have to be willing to break your old ways of thinking and be open to taking new steps. #1: Post more live and regular videos, in combination …

KRose Facebook Algorithm

Cracking the Facebook Algorithm Code

How do you know you’re in the right spot? If you’re struggling with knowing what to post on your Facebook business page, you’re in the right spot.   If you are feeling overwhelmed with your Facebook business page, you’re in the right spot. If you believe that you have to pay to play on Facebook business pages, you are in the right spot. If you know that there’s a Facebook algorithm but you have no idea how to crack the code, you are also in the right spot.   If any of those apply to you, welcome!   I am …

KRose Dreams

5 Tips to Make Your Dreams a Reality

I’m so excited to share how I turned my dreams into my main source of income. I made plenty of mistakes along the way, but they were mistakes I learned from and they grew who I am as a person and business owner. These five tips and tricks are really going to work for any business and I know I wish I would have known them when I started my business. Hopefully these tips help you no matter what stage in business you are at.   I am truly a student of Facebook and marketing and I absolutely love helping people …

Build Email List

How to Use Facebook to Build Your Email List

You’ve heard me time and time again harp on how you need an email list. Which is still true, you really do need one. If social media was taken away from us today, how would you continue to connect with your customers? Emails are the best way to connect with your dream client once you have that dream client nailed down to a tee. But, have you ever thought about how Facebook and emails can work together and build your following even more? Believe me, it’s possible!   Like I mentioned earlier, emails are the best way to connect with your …

KRose Networking

Become a Powerhouse Networker

Networking. If we go back five years ago, the term networking took on a completely different visual with social media. All of a sudden we needed to add everyone to our Facebook friend list and get their email address to stay in touch.  But, I’m talking about a different kind of networking today, I’m talking about how to become a pro networker. Networking is vitally important and it doesn’t matter what job you have, relationships are what move businesses forward! Yet, we are caught up in a society that has tons of friends on Facebook and doesn’t know how to …

KRose Facebook Ad Mistakes

3 Facebook Ad Mistakes You’re Probably Making

I have had many clients tell me that Facebook ads don’t work for them. I’ve been there, I’ve made more mistakes than anyone, and that’s why I became a student of Facebook ads. Without a doubt in my mind, Facebook ads are the best way to advertise for your business and it doesn’t matter what type of business you have! If you are not running Facebook ads, you need to be! But, if you run them without a plan, you might as well throw your money out the window. You’re not using pixels. You might be thinking, “I don’t even …