How to Create a Brand (and Why You Need One)

Your company’s branding is one of the most important aspects of your business. Often people think of logos and mission statements as the brand. While those are certainly key points, there is a lot more to defining your brand. I want to go over a few key elements on how to create a brand and why it’s necessary. Define your message A potential customer visiting your website or social media page(s) should be able to identify your message quickly and easily. It should be simple, relevant, and easy to repeat. If you have a team working with you, each member …

Apps We Love as Small Business Owners (Part 2)

A couple weeks ago we talked about some of the apps we can’t live without here at KRose Marketing and Consulting. We’ve done a lot of research testing out what is actually useful and want to share that knowledge with you. We know you are an all-star in your business and want to provide you with more tools to excel. If you missed it, check out Part 1 of the Apps We Love as Small Business Owners. Plotagraph This is one of the more fun apps on the list. Plotagraph creates “looping” photography, where you begin with a single image …

Apps We Love as Small Business Owners (Part 1)

There are thousands of apps that can be useful for small businesses, and we’ve tried hundreds. After testing out various apps, we’ve come to love some more than others. It’s a long and tedious process to try out so many different programs, so we hope sharing our favorites can help you narrow down what works best for you. Here are some of our favorite apps we use as small business owners. Moment It’s easy getting caught up on our phones as small business owners. There are always emails to check, Facebook pages to run, texts to respond to and accounts …

10 Mistakes Small Business Owners Make Using Facebook to Market

Are you a small business owner or marketer struggling to utilize Facebook to the best of its potential? If you are actively using Facebook, we have several steps to see if you are falling into any of these traps. If you’re like a lot of small business owners, you might have a love/hate relationship with Facebook. You know it’s necessary for your business, but you’re not seeing engagement and your posts aren’t reaching anybody. You have no idea what to post and you’re stressed about posting daily. Here are ten common mistakes small business owners often make when attempting to …

5 Steps to Conquering the Facebook Algorithm

The Facebook News Feed algorithm is a bit of a mystery. The only people who truly know the inner workings are those Facebook engineers, reviewers and data scientists who are behind the scenes. But there are a few things we do know about the algorithm that can help us run our business pages more successfully. For a long time, the News Feed was propelled mainly by automated software, which tracks user action and engagement. Overtime Facebook decided to add more of a human element into the operation. They continue to learn and adapt to what users prefer. For a more …

Instagram 101

Instagram 101: Capturing and Sharing Images for Business

We are going back to the basics of Instagram for those of you wanting a refresher course, or if you are just starting out in your social media marketing journey. Instagram is an incredible social media platform because it provides instant gratification for your ideal customer. There are more users on Instagram than any other social media platform. Instagram is designed mainly for your phone unless you use a paid program to run it on a desktop. We don’t recommend this unless you need to schedule your posts ahead of time. To use Instagram on your phone, download the free …

7 Reasons Your Marketing Efforts Aren’t Working (and how to fix them)

Post more frequently Customers come to me often explaining they are posting on social media all the time, but still not getting traction. You might be posting products for sale on Facebook and Instagram multiple times a day. You might even feel like you are posting too much. If you feel this way, I want to reassure you that you most likely are not posting enough. The reason you think you are over posting is because you look at your own business’s Instagram and Facebook pages all the time and you think everybody is doing the same, seeing every single …

3 Common Social Media Mistakes and How to Avoid Them

I talk to a lot of small business owners who come to me saying, “I don’t have a marketing plan,” and “I don’t feel like I’m ready for marketing.” The problem is even if you don’t want to be marketing, if you own a business and represent it in anyway, you are marketing. But you probably are not giving off the right feel for your company if every social media interaction isn’t well thought out. Marketing needs to be a huge project on the forefront of your business agendas. You would be surprised how obvious it is when a company …

Facebook Safety

Stay Safe on Facebook With These 8 Helpful Tips

Facebook Security should be a top priority for everyone with a Facebook page, not just business owners. Hackers have found many avenues to obtain private information about you that can be hurtful to you and/or your business. There are some concepts – like creating a password – that we all know are useful tools for securing our accounts. Do you still re-use passwords for your email, your bank account, your Twitter, Instagram, Facebook, Snapchat and more? Along with creating unique, complex passwords, are you using a password manager to protect yourself further? Do you use two-factor authentication? Did you know …

Engagement that Matters – 7 Tips to Improve Online Customer Engagement

Are you struggling to know who your ideal customer is and how to reach them? Does it feel like a guessing game that only leaves you frustrated and still unsure? If you are confused about how to reach your ideal customer, here are a few tips and tricks to help you get engagement that matters on your social media business pages (mainly focusing on Facebook and Instagram). These are simple steps, but you have to be willing to break your old ways of thinking and be open to taking new steps. #1: Post more live and regular videos, in combination …