Facebook Pixels: What they are and how to use them

Facebook Pixel is one of my favorite tools provided by Facebook. What is a Facebook Pixel, you ask? It is a free tracking code that goes on your website. It’s free, easy, and only takes five minutes. Once installed, you start gathering data for up to 180 days that helps …

5 Steps to Cultivating Community

If you aren’t frustrated with the ever-changing Facebook Algorithm, more power to you. A lot of members of the KRose Marketing Group have voiced their concerns, and trust me, I was very frustrated at first, too. I have been preaching for months that the algorithm prioritizes content based on what …

Tracking and Growing Social Media in 2018

The new year is finally here and it is time to take your social media business pages to the next level. Are you asking yourself, how do I do that? Three words: TRACK. YOUR. STATS. How do you know how far you’ve come, if you don’t know where you started? …

How to Create a Brand (and Why You Need One)

Your company’s branding is one of the most important aspects of your business. Often people think of logos and mission statements as the brand. While those are certainly key points, there is a lot more to defining your brand. I want to go over a few key elements on how …

Apps We Love as Small Business Owners (Part 2)

A couple weeks ago we talked about some of the apps we can’t live without here at KRose Marketing and Consulting. We’ve done a lot of research testing out what is actually useful and want to share that knowledge with you. We know you are an all-star in your business …

Apps We Love as Small Business Owners (Part 1)

There are thousands of apps that can be useful for small businesses, and we’ve tried hundreds. After testing out various apps, we’ve come to love some more than others. It’s a long and tedious process to try out so many different programs, so we hope sharing our favorites can help …

5 Steps to Conquering the Facebook Algorithm

The Facebook News Feed algorithm is a bit of a mystery. The only people who truly know the inner workings are those Facebook engineers, reviewers and data scientists who are behind the scenes. But there are a few things we do know about the algorithm that can help us run …

Instagram 101

Instagram 101: Capturing and Sharing Images for Business

We are going back to the basics of Instagram for those of you wanting a refresher course, or if you are just starting out in your social media marketing journey. Instagram is an incredible social media platform because it provides instant gratification for your ideal customer. There are more users …