Why I Hate Facebook

I want you all to know it is absolutely OK if you get sick and tired of Facebook. Yes, it’s one of the best places to market for your business, which means you have to be on it almost daily. Of course it’s OK to wish social media was different. …

Solve your Audience’s Annoyances with these 5 Steps

There is one huge element of business ownership that is arguably the key to success. The most successful business owners are those who have found their audience’s pinpoint annoyance(s) and have found a way to provide a convenient, prompt, and cost effective solution. In order to solve a customer’s annoyance, …

Web Design with Sales in Mind

Why You Should Hire a Web Designer with Sales Experience When you are building a business, there are certain areas you should likely hire out. One position you should highly consider hiring is a web designer who has experience in sales and/or advertising. As we’ve talked about before, your website …

Writing Copy for the Web

A couple weeks ago we started talking about How to Create Captivating Copy and just earlier this week we tackled Beating Writer’s Block. Writing copy is super important for online marketing, so we are glad you are here to learn more. Let’s talk about some ways you can write web …

Beating Writer’s Block and Churning out Creative Content

Writer’s block. If you’ve ever tried to write anything, you know the feeling. You have to put words together for whatever project you’re working on and nothing inspiring is coming to your mind. It’s blank… or your thoughts are bouncing off the walls in any direction other than writing what …

Short & Sweet Copy Makes for an Attractive Homepage

First impressions are important. Often your website is one of the first places a potential customer will go to “meet” your business. Before you start designing your homepage, you have to decide exactly what you want the page to do. When a customer pulls up your website, what do you …

Six Crucial Web Pages Every Site Needs

Your website is the home base your followers can go to in order to find out anything and everything they want to know about you. It’s very important to have all this information displayed in an easy-to-navigate fashion. Here are the six most important web pages your site needs Home …

Picking Your Programs: Website Edition

Let’s face it: social media is borrowed space. With the future of each platform uncertain, it is ever-important to have a solid website that leads customers to purchase and is a one-stop-shop to find information about your company. There are a lot of web hosting and web platform options available. …

Telling your Brand Story

Your company’s brand story is more than just a narrative, but a complete picture composed of feelings, facts, and interpretations. Part of your story isn’t told just by you, but by your followers and customers. There is more to your brand than your logo and mission statement. From the colors …