5 Steps to Becoming a Content Organization Master

Organization is both the key to success and one of the biggest obstacles to overcome in regard to content management. There are many different ways to organize ideas, but there are a few we have found most useful here at KRose Marketing & Consulting. We have talked about repurposing content …

Three Steps to Understanding Your Audience

A lot of small business owners use too broad of strokes when they are defining their audience. In order to understand your audience as a whole, you need to find out who your ideal customer is. This is not who you want to work with, but who will most benefit …

Who We Follow on Instagram

We’ve talked this month about how Instagram is such a valuable social media platform for most businesses and how to properly utilize it. It’s important to be followed, but it’s also important to know who to follow. We like to follow aesthetically appealing profiles who offer valuable information and insights …

Brand Consistency for Instagram Stories

Instagram is a wonderful platform to showcase your company’s brand. It’s important to create a feed and story consistency so that all your content flows together well. If you were to take a photo out of your feed and remove the logo, it should still be clear the image was …

6 Ways to Know if Instagram is a Must for Your Business

Chances are your business could greatly benefit from Instagram — when done right. If your target audience includes people under the age of 35, you definitely should be using it. But even if you have an older ideal customer, there still can be many benefits to utilizing Instagram for Business. …

February Monthly Recap: Focused on Facebook

February has been a Facebook focused month for us in the KRose Marketing & Consulting community. We started out with a blog post on Our Favorite Facebook Business Page Tools & Tricks. Our digital marketing expert Jamie Hawley runs down the basics of how to schedule or draft a post, …

7 Ways to Write Content that Leads to Engagement

If you’ve been following us over the past few weeks, you know that the Facebook Algorithm has changed and small business owners must adapt in order to keep their audiences. You can read more about the nitty gritty algorithm details here, but today we are going to focus more on …

Why Facebook Ads Matter

In a world where advertising and limitless information constantly surround us, it’s not easy for a small business owner to make their products/services stand out against the noise. Believe it or not though, there is a way you can advertise and reach paying customers without throwing copious amounts of your …

Facebook Pixels: What they are and how to use them

Facebook Pixel is one of my favorite tools provided by Facebook. What is a Facebook Pixel, you ask? It is a free tracking code that goes on your website. It’s free, easy, and only takes five minutes. Once installed, you start gathering data for up to 180 days that helps …

5 Reasons Why You Need a Facebook Business Page

I have talked about why you need a Facebook Business page a lot in the past, but I really want to drive home its importance. Social media is an amazing tool to reach your audience and there are a lot of different platforms available. If you’re going to pick one …