Short & Sweet Copy Makes for an Attractive Homepage

First impressions are important. Often your website is one of the first places a potential customer will go to “meet” your business. Before you start designing your homepage, you have to decide exactly what you want the page to do. When a customer pulls up your website, what do you …

Six Crucial Web Pages Every Site Needs

Your website is the home base your followers can go to in order to find out anything and everything they want to know about you. It’s very important to have all this information displayed in an easy-to-navigate fashion. Here are the six most important web pages your site needs Home …

Picking Your Programs: Website Edition

Let’s face it: social media is borrowed space. With the future of each platform uncertain, it is ever-important to have a solid website that leads customers to purchase and is a one-stop-shop to find information about your company. There are a lot of web hosting and web platform options available. …

Create Captivating Copy

A look into developing clean copy from our team writer We are breaking the fourth wall with this post and it makes me a little nervous. You see, often writers prefer being behind-the-scenes away from the spotlight. One of the many great things about working for KRose Marketing & Consulting …

Telling your Brand Story

Your company’s brand story is more than just a narrative, but a complete picture composed of feelings, facts, and interpretations. Part of your story isn’t told just by you, but by your followers and customers. There is more to your brand than your logo and mission statement. From the colors …

5 Steps to Becoming a Content Organization Master

Organization is both the key to success and one of the biggest obstacles to overcome in regard to content management. There are many different ways to organize ideas, but there are a few we have found most useful here at KRose Marketing & Consulting. We have talked about repurposing content …

Three Steps to Understanding Your Audience

A lot of small business owners use too broad of strokes when they are defining their audience. In order to understand your audience as a whole, you need to find out who your ideal customer is. This is not who you want to work with, but who will most benefit …

Who We Follow on Instagram

We’ve talked this month about how Instagram is such a valuable social media platform for most businesses and how to properly utilize it. It’s important to be followed, but it’s also important to know who to follow. We like to follow aesthetically appealing profiles who offer valuable information and insights …

Brand Consistency for Instagram Stories

Instagram is a wonderful platform to showcase your company’s brand. It’s important to create a feed and story consistency so that all your content flows together well. If you were to take a photo out of your feed and remove the logo, it should still be clear the image was …

What Every Business Instagram Profile Needs

Instagram can be an extremely powerful tool for businesses, and reaching that ideal customer. Did you know there are more users on Instagram then on any other social media platform? So if you’re not using it, you need to be! A well designed, and informative Instagram business profile is vital …