Instagram 101

Instagram 101: Capturing and Sharing Images for Business

We are going back to the basics of Instagram for those of you wanting a refresher course, or if you are just starting out in your social media marketing journey. Instagram is an incredible social media platform because it provides instant gratification for your ideal customer. There are more users on Instagram than any other social media platform. Instagram is designed mainly for your phone unless you use a paid program to run it on a desktop. We don’t recommend this unless you need to schedule your posts ahead of time. To use Instagram on your phone, download the free …

7 Reasons Your Marketing Efforts Aren’t Working (and how to fix them)

Post more frequently Customers come to me often explaining they are posting on social media all the time, but still not getting traction. You might be posting products for sale on Facebook and Instagram multiple times a day. You might even feel like you are posting too much. If you feel this way, I want to reassure you that you most likely are not posting enough. The reason you think you are over posting is because you look at your own business’s Instagram and Facebook pages all the time and you think everybody is doing the same, seeing every single …

Facebook Live

Face Your Fears and Go Live on Facebook

We have talked about the Facebook Algorithm many times before, which prioritizes posts by ranking them: 1st: Live Videos, 2nd: Regular Video, 3rd: Pictures, 4th: Text and 5th: Links. Now I want to focus on that first and most important medium: Live Video. The more live video you post, the more you will be seen. I know it can be scary doing your first live video, but let me tell you something: your ideal customer wants to see you being human. They aren’t afraid to know you make errors, too, because we all do! If you want to reach your …

3 Common Social Media Mistakes and How to Avoid Them

I talk to a lot of small business owners who come to me saying, “I don’t have a marketing plan,” and “I don’t feel like I’m ready for marketing.” The problem is even if you don’t want to be marketing, if you own a business and represent it in anyway, you are marketing. But you probably are not giving off the right feel for your company if every social media interaction isn’t well thought out. Marketing needs to be a huge project on the forefront of your business agendas. You would be surprised how obvious it is when a company …

Facebook Safety

Stay Safe on Facebook With These 8 Helpful Tips

Facebook Security should be a top priority for everyone with a Facebook page, not just business owners. Hackers have found many avenues to obtain private information about you that can be hurtful to you and/or your business. There are some concepts – like creating a password – that we all know are useful tools for securing our accounts. Do you still re-use passwords for your email, your bank account, your Twitter, Instagram, Facebook, Snapchat and more? Along with creating unique, complex passwords, are you using a password manager to protect yourself further? Do you use two-factor authentication? Did you know …

7 Tips for Growing your Small Business

If you feel like you’re having a hard time managing a household or a small business while also keeping up with your community and family, you’ve come to the right place. It’s easy to get caught up in the “pedal to the metal” mindset all the time. But I want you to learn some new ways to manage your busy schedules and also take some time for yourself. Here are 7 unconventional tips on how to juggle it all and manage your productivity. 1. Change your terminology and stop asking “How can I serve you?” or “How are you doing?” …

Engagement that Matters – 7 Tips to Improve Online Customer Engagement

Are you struggling to know who your ideal customer is and how to reach them? Does it feel like a guessing game that only leaves you frustrated and still unsure? If you are confused about how to reach your ideal customer, here are a few tips and tricks to help you get engagement that matters on your social media business pages (mainly focusing on Facebook and Instagram). These are simple steps, but you have to be willing to break your old ways of thinking and be open to taking new steps. #1: Post more live and regular videos, in combination …

KRose Facebook Algorithm

Cracking the Facebook Algorithm Code

How do you know you’re in the right spot? If you’re struggling with knowing what to post on your Facebook business page, you’re in the right spot.   If you are feeling overwhelmed with your Facebook business page, you’re in the right spot. If you believe that you have to pay to play on Facebook business pages, you are in the right spot. If you know that there’s a Facebook algorithm but you have no idea how to crack the code, you are also in the right spot.   If any of those apply to you, welcome!   I am …

KRose Convert Followers

Turn Your Followers Into Customers

 The other week, I asked a question over in the KRose Marketing Group. A lot of members responded and said they were having trouble turning followers into paying customers. There’s a lot of training available, I talk about it a lot and we talk about it a lot in the industry. While it’s important to increase engagement, get followers and talk to your dream client on social media, but none of that is doing any good if we are not turning those followers into paying customers.   This is a hurdle we really need to overcome, but I want to …