How to Create a Brand (and Why You Need One)

Your company’s branding is one of the most important aspects of your business. Often people think of logos and mission statements as the brand. While those are certainly key points, there is a lot more to defining your brand. I want to go over a few key elements on how to create a brand and why it’s necessary. Define your message A potential customer visiting your website or social media page(s) should be able to identify your message quickly and easily. It should be simple, relevant, and easy to repeat. If you have a team working with you, each member …

Apps We Love as Small Business Owners (Part 2)

A couple weeks ago we talked about some of the apps we can’t live without here at KRose Marketing and Consulting. We’ve done a lot of research testing out what is actually useful and want to share that knowledge with you. We know you are an all-star in your business and want to provide you with more tools to excel. If you missed it, check out Part 1 of the Apps We Love as Small Business Owners. Plotagraph This is one of the more fun apps on the list. Plotagraph creates “looping” photography, where you begin with a single image …

Apps We Love as Small Business Owners (Part 1)

There are thousands of apps that can be useful for small businesses, and we’ve tried hundreds. After testing out various apps, we’ve come to love some more than others. It’s a long and tedious process to try out so many different programs, so we hope sharing our favorites can help you narrow down what works best for you. Here are some of our favorite apps we use as small business owners. Moment It’s easy getting caught up on our phones as small business owners. There are always emails to check, Facebook pages to run, texts to respond to and accounts …

10 Mistakes Small Business Owners Make Using Facebook to Market

Are you a small business owner or marketer struggling to utilize Facebook to the best of its potential? If you are actively using Facebook, we have several steps to see if you are falling into any of these traps. If you’re like a lot of small business owners, you might have a love/hate relationship with Facebook. You know it’s necessary for your business, but you’re not seeing engagement and your posts aren’t reaching anybody. You have no idea what to post and you’re stressed about posting daily. Here are ten common mistakes small business owners often make when attempting to …

Digital Marketing in Agriculture

The Secret to Digital Marketing in the Ag Industry

If you follow us at KRose Marketing and Consulting or KRose Cattle Company, you might know I started my first business, KRose Cattle Company, in 2015. I knew my passion was in agriculture – cattle in particular. When I graduated from MSU, I decided to become my own boss. Over time I realized the huge need for digital marketing in the agricultural industry and I wanted to help fill that need. I started KRose Marketing and Consulting as a result. Now we run dozens of social media pages, several websites, and consult for numerous businesses as well. We have logo, …

About Us Page

Stand Out With a Unique “About Us” Page

One of the most important parts of your website is the “About” or “About us” page. It needs to set you apart from businesses similar to yours, while remaining informative. Tell people who you are and what you believe in, but do it in your own unique style. For instance, if you raise cattle, you don’t want your “About” page to say “we love raising cattle and are extremely passionate about it,” because if you weren’t passionate, you shouldn’t be in the industry in the first place. Your “About” page should include things that make a connection in your customers …

5 Steps to Conquering the Facebook Algorithm

The Facebook News Feed algorithm is a bit of a mystery. The only people who truly know the inner workings are those Facebook engineers, reviewers and data scientists who are behind the scenes. But there are a few things we do know about the algorithm that can help us run our business pages more successfully. For a long time, the News Feed was propelled mainly by automated software, which tracks user action and engagement. Overtime Facebook decided to add more of a human element into the operation. They continue to learn and adapt to what users prefer. For a more …

5 Steps for Small Business Owners

Are you having a hard time forming a business and getting ready to take that business to the next level? You’re not alone. Customers come to me often saying they have a great idea, but they don’t know what to do with it. If you feel like you have a phenomenal idea, but don’t know what to do to become a small business owner, you’ve come to the right place. I’ve come up with five steps to follow before launching your small business. #1: REMEMBER: DONE IS BETTER THAN PERFECT I want you to type or write this out: “Done …

Instagram 101

Instagram 101: Capturing and Sharing Images for Business

We are going back to the basics of Instagram for those of you wanting a refresher course, or if you are just starting out in your social media marketing journey. Instagram is an incredible social media platform because it provides instant gratification for your ideal customer. There are more users on Instagram than any other social media platform. Instagram is designed mainly for your phone unless you use a paid program to run it on a desktop. We don’t recommend this unless you need to schedule your posts ahead of time. To use Instagram on your phone, download the free …

7 Reasons Your Marketing Efforts Aren’t Working (and how to fix them)

Post more frequently Customers come to me often explaining they are posting on social media all the time, but still not getting traction. You might be posting products for sale on Facebook and Instagram multiple times a day. You might even feel like you are posting too much. If you feel this way, I want to reassure you that you most likely are not posting enough. The reason you think you are over posting is because you look at your own business’s Instagram and Facebook pages all the time and you think everybody is doing the same, seeing every single …