The Secret to Digital Marketing in the Ag Industry

If you follow us at KRose Marketing and Consulting or KRose Cattle Company, you might know I started my first business, KRose Cattle Company, in 2015. I knew my passion was in agriculture – cattle in particular. When I graduated from MSU, I decided to become my own boss. Over time I realized the huge need for digital marketing in the agricultural industry and I wanted to help fill that need. I started KRose Marketing and Consulting as a result.

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Now we run dozens of social media pages, several websites, and consult for numerous businesses as well. We have logo, web and print design services, photography & videography, email marketing and production sale marketing. Through this whirlwind process, I’ve discovered some of the secrets behind successfully running digital marketing campaigns. Most of this information I’m about to share has been covered throughout our website. But I wanted to created an easy to digest reference guide for you. Here are some of the key points you need to be successful in your digital marketing.

Use Facebook to grow your email list

 

  • Create an ad with a call-to-action asking your customer or client to subscribe to something
  • Give, Give, Give, Sell. Quit constantly selling and provide value to your followers.
  • Embed Facebook Pixels, which receive data that will help you create ads to target exact people visiting your site

Facebook Safety

  • Facebook business pages should only ever have one administrator
  • Keep track of where you are logged in
  • Make your password more difficult
  • Pick your top 3 to 5 trusted contacts
  • Enable two-factor authentication
  • Don’t use Facebook to login to other sites
  • Turn off the microphone
  • Don’t participate in chain messages

Conquering the Facebook Algorithm

  • Go live on Facebook
  • Focus on percentages, not likes
  • Be interesting and informative
  • Be authentic
  • Don’t use click-bait
  • Read more about Cracking the Facebook Algorithm

Go Live on Facebook

  • Have adequate lighting
  • Use calls-to-action, introduce yourself and thank your audience
  • Ask questions and respond to answers
  • Talk about what you know
  • Download video immediately after streaming for repurposing

Engagement

  • Post live and regular videos, in combination with pictures, texts and links
  • Call-to-action
  • Ignore page likes
  • Differentiate content between social mediums
  • Be consistent
  • Know your ideal customer

Facebook Ads

  • Set a budget
  • Focus on a goal
    • i.e. increase traffic to your website through Facebook
  • Use pixels
  • Run ad test
  • Don’t hit that “boost” button
  • Narrow your target

Turn followers into customers

  • Know, like, and trust factor
  • Provide value (remember: give, give, give, sell)
  • Repel as many people as you attract
  • Turn a cold audience to a warm audience (get people on your email list)

Email Marketing

  • Build email list
    • Have an opt-in
  • Use an email list server
  • Landing page

To continue on your path to business success, download our free Monthly Success Guide.

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