I’m so excited to share how I turned my dreams into my main source of income. I made plenty of mistakes along the way, but they were mistakes I learned from and they grew who I am as a person and business owner. These five tips and tricks are really going to work for any business and I know I wish I would have known them when I started my business. Hopefully these tips help you no matter what stage in business you are at.
I am truly a student of Facebook and marketing and I absolutely love helping people get their ideas off the ground. My passion is working with customers and clients on the marketing side as well as developing an idea and making it a reality.
We are going to get really raw and real about some mistakes I made and things I wish I could go back and change.
What’s really important when starting a business is that you know that it doesn’t matter what step you’re in that these tips really apply. It doesn’t matter if you’re just in the dreaming stage and you just have this idea and you think you can make it a reality but you really haven’t taken the first step or if your hobby is something that people are starting to pay you for and you’re thinking to yourself, “Well I think I can make this a business.” Or maybe you’re kind of in the growing stage where maybe you’re working a full time job but you’re also having this side hustle that’s producing some income or maybe you are just like me and there’s no one there writing paychecks and you kind of have dove head first into and it’s sink or swim.
It doesn’t matter where you’re at in business, these tips are for all of you. One really cool thing is some of these are perfect for you before you even get your business started.
Let’s talk about why this is important. If you’re in the livestock industry, you’ll know that Facebook just made a dramatic change. They actually made it last fall, but they really implemented it this year. They simply said that you can’t sell livestock on Facebook- no pets, no livestock, no adoption. For some of you, that really changed your business. It changed my business, but we don’t own Facebook. Facebook is rented space and we don’t pay rent. It’s like living in a trailer park on free ground and they say you can’t have a yard. You kind of have to agree with it because you’re residing there. That is one of the struggles with social media. We don’t control the rules that they make and I think that this change in livestock selling rules should’ve been a huge wake up call for all of us.
If you are not collecting emails in your business you need to start. The reason I say that and why I am such a strong believer in that is because if Facebook, if Instagram, if Pinterest were to disappear, how are you going to reach your customers? This is vitally important! I often think of this as customers in MLM- your whole business is on Facebook 100%. That scares me to death that you reply 100% on social media. If we took social media away how would it affect your business and how instantly would it affect your business? By all means use Facebook, it’s the best place to advertise your business. If Facebook disappeared tomorrow how would you get in touch with your customers? You absolutely need to have an email list. You need to collect emails starting today. I don’t care what your industry is, I don’t care what level of business you are, even if you are just at the start up company, even if you don’t have a website, you need to be collecting emails. This is vital!
Now let’s talk a little bit about the rules of the game here when we’re designing emails. You cannot take people who have been emailing you on your personal email and adding them to your email list- that’s illegal and I know all of you are law abiding citizens, so you can’t do that. You need to give them something in exchange for their email address. Offer something that you know, you are all experts and you know what you’re doing. You need to offer something that will provide value to their lives. These people have raised their hands and said, “I want to hear from you.” They are your fans. They like what you have to say and when we put something out on social media.
I sometimes make a post on social media and have my ideal customer stuck in my head and I think, “I hope that that person sees them.” That post might be seen by five, six, seven thousand people and I hope that one person sees that post because that’s who I’m talking to. It’s frustrating. The beauty of an email list is these are the people who want to hear from you. If you don’t have an email list, if you don’t have an opt-in, if you don’t have a way to collect emails, you need to start today.
Nail Down Your Dream Client
You saw in the previous tip that usually when I draft social media posts, I have one ideal client in mind and I hope that one person reads it. Unfortunately, that doesn’t always happen. If I asked you who your dream client is, you should be able to tell me their age, gender, favorite place to eat or what they do in their free time. Nail down your dream client so much, that it’s scary how much you know about them. Make sure you find your dream client and target them for emails, social media and more. Your target client should be the person that raises their hand and says, “I want to hear from you, I want to see what you’re up to.” How else will you make those sales or book that project? While your posts may be seen by thousands and thousands of people, it still may not be reaching that one person you have in mind.
When nailing down your dream client, you should repel as many people as you attract. Now, you may be thinking I’m crazy when I say that it’s okay if someone doesn’t want to work with you or buy your product. There are some people out there that you just should not work with. Maybe they don’t have the same style as you or same beliefs, and that’s okay- move on and find your ideal client ready to work for you! Your ideal client should be that person that feels you would add value their business and life.
Outsource, Outsource, Outsource
You’ll hear me mention this time and time again. If there is something in your business that slows you down or takes too much time when you could be making money, outsource! Hire employees and team members that are more talented than you. I did just that and my business has done so much better because of it. Some of you may not be in the position now to hire, but that’s totally okay! Just keep that option in mind. Maybe you’ll get to that point and find someone that is absolutely talented and would be a great fit for your business.
Outsourcing can be super scary, as you are trusting someone else with your business. However, it can be super rewarding when you are making more money and operating your dream business.
Get on Facebook!
So many people have built their pages and left them out to dry because the engagement wasn’t there or it just wasn’t profitable. Today, that’s not the case. Facebook business pages are alive and well because of one thing. Video! Whether it be live or just a simple video, this type of media is king on Facebook. Why? Facebook changed their algorithms again and if you go live or post video, someone is most likely to see it on their feed. The line up for algorithms is simple, but can change anytime:
- Live video
Use a combination of any of these when posting to increase your chance of being seen. Please remember not to post YouTube links to videos! Post the actual file to your page. You’ll get tons of views there. Also remember to turn on subtitles for your videos. Why? 85% of Facebook videos are watched without sound. That’s a huge percentage.
Post to your Facebook business page at least 5 times per week. Facebook is the best FREE advertising you can use- unless of course you run ad which are now super popular and can target your ideal audience.
Develop a Personal “Board of Directors”
I grew my business by finding a group of people that I could bounce my ideas off of. Find your people who will encourage you, or stop you in your tracks if they see something wrong. Whether it be person-to-person interaction or a group on Facebook, find a place to bounce ideas off of and get the help you need for your business. There are tons of people out there who have went through this just like you are!
Bonus Tip – Plan for Success
One more thing I have done that pushed me towards my success was plan, plan, plan! At the beginning of each month, I sit down and write out my goals and how I will accomplish them. Setting goals and planning out how I will get there has been so helpful to keep me focused.