By: Karoline Rose
Facebook business is an amazing program for reaching paying customers, and the best part is it’s FREE!
The abilities this software has are so useful for a small business owner working hard to reach lots of potential customers while keeping the cost down!
So after you get your business page created, here are some of my favorite tools I use when I am working behind the scenes on the KRose Company pages.
Schedule or Draft a Post
If you’re wanting to plan ahead for a busy day or especially a holiday, scheduling posts on Facebook Business is an amazing tool. You can schedule a post to go out two hours from then, or three months in advance. By using this feature you can always be there for your followers, even if you’re really ‘not there’. With this feature you can also draft a post. After a crazy brainstorming session and you have tons of post ideas but don’t know exactly when you want to post them, go ahead create them and then save them as a draft! This way you can go back and edit them, but your thoughts are already on “paper”!
Edit Photos on Facebook
I absolutely love this feature because it really helps you out if you’re in a bind or a hurry. If you upload a photo to post and it needs a little bit of editing, you can do it right there! You can crop, filter, or even add text to a photo. There are various options, and this feature helps you avoid opening another program. Who doesn’t love a time saver like that?
Find Out Where Your Likes Come From
Ever wonder how people land on your page? Or how successful your page’s ads are? Well this tool gives you an inside look where you page likes are coming from. It breaks it down by ads, page suggestions, news feed, searches, etc. This way you can narrow down where your page gets the most likes. Go to your Facebook business page > Insights > Likes (left menu)> Where Your Page Likes Happened.
Know When Your Fans Are Online
How frustrating is it when you create an awesome post, but it only gets like two likes? I know! It’s infuriating! So next time when you create that post, make sure to post when a good portion of your fans are online. How do you figure that out? Facebook business will tell you! Go to your Facebook business page > Insights > Post (left menu)> When Fans Are Online.
Know Which Posts Work For You and Your Followers
Figure out what ‘post types’ work best for your audience by clicking Insights>Posts>Post Type (Top Center). This feature can really show you the power of videos and photos in the Facebook news feed because of their large reach! You can also look at engagement stats (number of times a fan comments, shares, likes a post) and narrow down what type of posts your followers engage really well with. Go take a look at your stats, know what type of posts are doing well, and use that to your advantage!
The tools that Facebook business entails are vast and I can’t mention them all! There are so many different features and tiny details and it all depends on what your business’s main purpose is, and how you determine to utilize the stats and features. I didn’t cover all the tools, but I covered some of my favorite that I hope you can use!
We’d love for you to share your Facebook Business page in the comments and we will come check it out. Keep everything organized with our Social Media Toolkit.