7 Ways to Write Content that Leads to Engagement

If you’ve been following us over the past few weeks, you know that the Facebook Algorithm has changed and small business owners must adapt in order to keep their audiences. You can read more about the nitty gritty algorithm details here, but today we are going to focus more on …

Why Facebook Ads Matter

In a world where advertising and limitless information constantly surround us, it’s not easy for a small business owner to make their products/services stand out against the noise. Believe it or not though, there is a way you can advertise and reach paying customers without throwing copious amounts of your …

Facebook Pixels: What they are and how to use them

Facebook Pixel is one of my favorite tools provided by Facebook. What is a Facebook Pixel, you ask? It is a free tracking code that goes on your website. It’s free, easy, and only takes five minutes. Once installed, you start gathering data for up to 180 days that helps …