5 Steps for Small Business Owners

Are you having a hard time forming a business and getting ready to take that business to the next level? You’re not alone. Customers come to me often saying they have a great idea, but they don’t know what to do with it. If you feel like you have a phenomenal idea, but don’t know what to do to become a small business owner, you’ve come to the right place. I’ve come up with five steps to follow before launching your small business. #1: REMEMBER: DONE IS BETTER THAN PERFECT I want you to type or write this out: “Done …

Instagram 101

Instagram 101: Capturing and Sharing Images for Business

We are going back to the basics of Instagram for those of you wanting a refresher course, or if you are just starting out in your social media marketing journey. Instagram is an incredible social media platform because it provides instant gratification for your ideal customer. There are more users on Instagram than any other social media platform. Instagram is designed mainly for your phone unless you use a paid program to run it on a desktop. We don’t recommend this unless you need to schedule your posts ahead of time. To use Instagram on your phone, download the free …

7 Reasons Your Marketing Efforts Aren’t Working (and how to fix them)

Post more frequently Customers come to me often explaining they are posting on social media all the time, but still not getting traction. You might be posting products for sale on Facebook and Instagram multiple times a day. You might even feel like you are posting too much. If you feel this way, I want to reassure you that you most likely are not posting enough. The reason you think you are over posting is because you look at your own business’s Instagram and Facebook pages all the time and you think everybody is doing the same, seeing every single …

Facebook Live

Face Your Fears and Go Live on Facebook

We have talked about the Facebook Algorithm many times before, which prioritizes posts by ranking them: 1st: Live Videos, 2nd: Regular Video, 3rd: Pictures, 4th: Text and 5th: Links. Now I want to focus on that first and most important medium: Live Video. The more live video you post, the more you will be seen. I know it can be scary doing your first live video, but let me tell you something: your ideal customer wants to see you being human. They aren’t afraid to know you make errors, too, because we all do! If you want to reach your …