3 Common Social Media Mistakes and How to Avoid Them

I talk to a lot of small business owners who come to me saying, “I don’t have a marketing plan,” and “I don’t feel like I’m ready for marketing.” The problem is even if you don’t want to be marketing, if you own a business and represent it in anyway, you are marketing. But you probably are not giving off the right feel for your company if every social media interaction isn’t well thought out. Marketing needs to be a huge project on the forefront of your business agendas. You would be surprised how obvious it is when a company …

Facebook Safety

Stay Safe on Facebook With These 8 Helpful Tips

Facebook Security should be a top priority for everyone with a Facebook page, not just business owners. Hackers have found many avenues to obtain private information about you that can be hurtful to you and/or your business. There are some concepts – like creating a password – that we all know are useful tools for securing our accounts. Do you still re-use passwords for your email, your bank account, your Twitter, Instagram, Facebook, Snapchat and more? Along with creating unique, complex passwords, are you using a password manager to protect yourself further? Do you use two-factor authentication? Did you know …

7 Tips for Growing your Small Business

If you feel like you’re having a hard time managing a household or a small business while also keeping up with your community and family, you’ve come to the right place. It’s easy to get caught up in the “pedal to the metal” mindset all the time. But I want you to learn some new ways to manage your busy schedules and also take some time for yourself. Here are 7 unconventional tips on how to juggle it all and manage your productivity. 1. Change your terminology and stop asking “How can I serve you?” or “How are you doing?” …

Engagement that Matters – 7 Tips to Improve Online Customer Engagement

Are you struggling to know who your ideal customer is and how to reach them? Does it feel like a guessing game that only leaves you frustrated and still unsure? If you are confused about how to reach your ideal customer, here are a few tips and tricks to help you get engagement that matters on your social media business pages (mainly focusing on Facebook and Instagram). These are simple steps, but you have to be willing to break your old ways of thinking and be open to taking new steps. #1: Post more live and regular videos, in combination …